Posted By Nirav Dave | Updated July 19, 2022
By migrating from Universal Analytics to Google Analytics 4, Google has taken a promising step toward equipping its marketers with tools that can help them better understand their audience. Google Analytics 4 brings more to the table, including four new parameters to help digital marketers and SEO experts understand user behaviour, specifically why the users are on their website.
In Google Analytics 4, Bounce Rate is the percentage of sessions during which the users don’t engaged with a site. Suppose a user visits your website, looks around for a few seconds and then promptly leaves. This session will be considered as bounced.
This change allows marketers to better measure the levels at which the users engage with a particular site.
Marketers need to register or specify a conversion for the action they want to count as a conversion.
For example, suppose you register contact form submission as a conversion event. Now, every time someone submits the contact form, a conversion will be registered.
In Google Analytics 4, all instances of the conversion event are recovered, even if it happens multiple times during the same session.
UTM is short for Urchin Tracking Parameters. These are parameters added to website URLs to identify where the traffic is coming from.
Marketers can find UTM Term and UTM Content in the Google Analytics 4 section – Exploration, Reporting, and Audience builder.
Get the complete comparison between Google Analytics 4 and universal analytics metrics with Google’s official guide.
Over the years, businesses have used the terms Google My Business & Google Business Profile to d...Read More
By migrating from Universal Analytics to Google Analytics 4, Google has taken a promising step towar...Read More
Before the continuous scrolling update for google search results page was introduced, a specific goo...Read More
Released on 12th April 2023, Google 2023 reviews update has announced that it will also evaluate the...Read More
When it was first launched in 1995, Internet Explorer steadily climbed to the top, capturing the mar...Read More
Google is rolling out a set of new features for local search, along with new tools to assist journal...Read More
Google has introduced its new “Limited Ads Serving” policy in an effort to build a safer...Read More
Google has announced the launch of several new features and improvements for its Search and Performa...Read More
Based on Google’s official statistics, over 15% of all queries submitted on Google every day are c...Read More
© 2009 - 2024 Capsicum Mediaworks LLP.