According to Forrester Research, a page with a video is 50 times more likely to rank on the #1 Page of Google.
As an experienced SEO agency in India, we can vouch for the fact that explainer videos are an essential asset for business websites in 2018. They drive in more traffic, and more importantly, keep the visitors engaged and interested in what your new website has to offer. So, even though explainer videos can take up a chunk of your budget, because of their inventiveness and appeal, they are totally worth the investment, as they will guarantee better conversion rates for your business.
So how exactly explainer videos for business can help and why should you make custom animated videos?
Shailendra, Nirav & Capsicum Mediaworks Team have done a brilliant job by producing our ideas into reality. They understood & executed the project much better than our expectations. We highly recommend them!
Easyreach Healthcare Pvt. Ltd.
Very professional team. Communication is instant, ready to initiate discussions, inculcate new ideas, patient and understanding. The whole team greets with a big smile, they are energetic and very positive! It's been good working with them.
Being a leading digital marketing agency in Mumbai, we have worked on several explainer video projects. We understand that it’s not just about great animation, it’s also about great storytelling. Thus, as an experienced explainer video production company, we know exactly how to tell engaging stories through awesome animations. Whether it’s a whiteboard animation video or a product explainer video, your message will be presented through the best possible animation and storytelling!
Here’s the complete process that we follow;
In the first step, we’ll ask you to fill out a brief questionnaire, which will help us to understand your goals and business objectives better. Here, you can mention any specific benefits that need to be highlighted or provide us with links to sample videos that you like.
Based on the information provided by you, we’ll come up with a winning concept for your product or service that’ll help convert visitors into buyers. Your ideas are welcome and once the concept is approved, we’ll move on to the scripting stage.
At this stage, our creative writers will get on with the task of crafting an engaging story that’ll help make your product or service stand out. The script will be shared with you for review and feedback, following which we’ll start the work on the visual representation.
With the final script in hand, we’ll begin the work on creating a storyboard. A storyboard is a visual representation (rough sketching) of how the video will be presented shot-by-shot along with the text accompanying it. Think, comic strip!
At this stage, our creative illustrators will work on different art style to create narrative elements for characters that match your brand style and product or service requirements. Once the artwork is reviewed and approved, we’ll proceed with the actual video production.
We offer our client’s the options for choosing different Voiceover artists (male and female), based on the script. The voice will be recorded in a professional studio and will be sent over to you for final approval. We are also open to suggestion if you have a Voiceover artist in mind.
The illustrator will now work on creating unique graphic elements for your explainer video. This includes fonts, colours, character designs, icons, etc. For the production of the video, you have the option of choosing 2D vector-based animation, 3D animation or static cartoon characters.
Once the look of the video is set, it is time to set the tone and the pace for it. Here, your input would be highly appreciated or if you don’t have anything particular in mind then we’d be happy to recommend sounds & background music that will complement with the overall look of the video.
Once the production is completed, the video will be sent to you for a review. Based on the feedback, we’ll be happy to make changes, if any. And finally, deliver the video to you for the official launch.
Since the most important thing about any marketing strategy is to present the best side of your business and convince potential customers to invest in your brand, our team will take extra effort to understand your business and clients, and what it is that you wish to tell your audience, so that we can create the most captivating and convincing explainer video for your brand.
Capsicum Mediaworks is a leading web design and development company in India offering the best animated explainer video services. We know the art of creating compelling animated explainer videos that sell. That’s why we will deliver results which will reflect in your conversion rates and sales.
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