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SEO Checklist: 110+ Actionable
Steps To Success in 2020 (Updated)

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Killer SEO Checklist

It's easy to waste hours every day on thinking about the right mix of SEO tactics that will benefit your company.

Since a one-size-fits-all approach, while planning a Website SEO strategy is not going to be helpful, how do you tackle this issue?

Plus, With over so many Google SEO ranking factors to consider from, how do you prioritize which factors are important?

Or what key aspect of SEO should you focus on? Or better yet, how do you make sure, that you get them right every single time?

It's a lot to juggle, to say the least. So, what can you do? Well, here's the deal:

To help you sort out this problem, we have put together a checklist of 110+ actionable On-page SEO & Off-page SEO techniques along with our most popular WordPress Checklist that we follow for our clients, which if incorporated correctly, can get your site to rank consistently well on search engines. Still Confused? No problem, we at Capsicum Mediaworks, an SEO Company in Mumbai can you help you implement all these SEO Techniques & Strategies under our monthly plans. Our team is trained and specializes in implementing these SEO techniques. Get in touch with us to discuss further.

Download: Click Here to Download The Free Killer SEO Checklist PDF that will show you 110+ strategies to skyrocket your search engine rankings.

Have a look at the Killer SEO Checklist Infographic below which includes On-Page SEO as well as Off-Page SEO techniques that will help you rank well on the search engines.

SEO Checklist Infographic

Want to share this on your site? Just copy the code below!

To sort out all your problems regarding SEO, we have accumulated 110+ search engine optimization techniques for you to rank high in the search engines.

I. Basic SEO Checklist

1. Create a New Brand with a Unique Domain Name

It is advisable to have unique and undefined domain names for websites, as observed in the case of big brands like Quicksprout and Backlinko.

2. Country TLD Extension for Better Local Search Ranking

Country TLD extension (.in, co.uk) is useful if you want to rank higher in a specific country. However, while it helps you to boost your local search ranking, it may limit the global ranking of your website. You can read more about it here.. [2015 link for Local SEO.

3. Stick to Any one Domain Version www or non-www

Being consistent in search engines is important. So, pick either www or non-www version, and 301 redirect the other one. For further details and code, go here.

4. Optimize Your Site With WP SEO Plugin

Implementing a proper SEO strategy becomes a thousand times easier if your website is powered by WordPress. Here is a list of some of the best WordPress SEO plugins to help you optimize your site.

5. Install Yoast SEO

One of the must-have WordPress plugins for SEO, Yoast SEO is a great tool that helps you to optimize your website for search engines. From search engine snippet preview for meta tags to analysis of content readability to SEO analysis (keywords, links, etc), this tool helps you to optimize your posts/pages before publishing them. Read this beginners guide to Yoast SEO to learn more.

6. Set-up Search Console (Webmaster Tools) Account

Google Search Console gives you insights into which keywords are popular on your site, what web pages have been indexed, and a list of external & internal links, and more.

7. Check & Review Google Analytics Account

Regular reviewing of your Google Analytics Account will give you an insight into which SEO techniques are working and which are not. In other words, it offers an in-depth analytical insight into your website’s traffic and performance.

8. Set Up Google Analytics

Similarly, setting up Google Analytics is important to understand your site's SEO, to track eCommerce metrics, to improve your content, which will help you to enhance the user experience, etc. For more insights, you may refer to this detailed Google Analytics Guide.

9. Exclude Internal Traffic From Google Analytics

To get accurate data of your site’s performance, you must exclude Internal IP addresses from Google Analytics.

10. Install Bing Webmaster Tools

While not as popular as Google, there is still a considerable amount of searches done on it, so ensure that you set up Bing Webmaster Tools. Bing Webmaster also has some great features like keyword research tool, reporting tool, etc.

11. Check For Noindexing and Nofollow

The noindex tag indicates to search engines not to index your pages, so they don't show up on the search result. The nofollow tag, on the other hand, restricts search engines from passing PageRank to pages.

Once you go live with your site, use a crawler to check if any page has a nofollow tag, which should only be used for duplicate content. Simultaneously, ensure that no pages and links are nofollowed. Read more here .

12. Domain Age Is More Important For Rankings

An established (older) Domain earns a significant level of trust from Google than a newer domain. However, it's not extremely essential for better ranking on search engines.

Therefore, having a new domain is not such a major concern, as at some point it will become more established and older. Having a long-established domain name is mainly beneficial in getting backlinks. You can read more on domain age here.

II. Keyword Research Checklist

13. Use Google Keyword Planner To Find Untapped Keywords

Keyword Planner Tool provides you with all the necessary information needed to conduct keyword research.

14. Understand User Search Intent

Google has always focused on providing users with the most relevant results for their search queries. Thus, by understanding the User Search Intent, you would be able to create content that is aligned with it, which will help boost ranking as well as traffic. Check this blog to know more.

15. Use The Right Mix of High & Low Volume Keywords

Most marketers ignore keywords with low volume searches, however, these might actually lead to conversions. More often than not, low volume searches are specific search phrases that customers are looking for. Thus, ensure you have the right balance of high, medium, and low volume keywords that fit into your sales funnel.

Understand How Keywords Fit into Your Sales Funnel

16. Understand Keyword Search Volume

Depending on the keyword research tool you are using, the search volume for specific keywords may differ. These tools help you identify the monthly search volume (the number of searches for a given keyword in a particular month).

Thus, though an important metric that helps you to strategize your content and SEO campaign, it is important that you don't build your campaign/content based solely on this factor.

17. Understand Keyword Difficulty

In SEO, some keywords are more difficult to rank for than others. The keyword research tool you are using will provide you with this metric. Thus, if you are targeting high competition keywords, then to rank higher than your competitors in the search result, you need to create better content, building more links, etc.

Understand Keyword Difficulty

18. Head Terms vs Long Tail Keywords

Head terms are generally high search volume keywords that are competitive. Whereas, long-tail keywords have a low search volume and are easier to rank. Long-tail keywords are more search specific, so even though you receive a low amount of traffic, the chances of conversion are higher. While head terms may bring in more traffic, the visitors you receive on your site may/may not be looking for the services or products you are offering.

19. Delve Deeper Into the Questions People Are Asking

Search engines are constantly trying to find ways through which they can offer their customers a better search experience. 'People Also Ask' boxes is another feature that it has introduced, which provides related Q&A to the original search query. This will help you understand what consumers are searching for, and by providing answers to these questions, you can boost your site's organic traffic and build your site's authority. Read here for more information.

People Also Ask boxes in Google

20. Try Out Online Communities For Keyword Ideas

Another untapped source that can aid in keyword research is online communities like Quora, Reddit, and other niche-specific forums. They can help you understand what your target audience is searching for and help you discover amazing blog topics that can drive traffic to your website. Check out this article for keyword ideas inspiration.

21. Use ATP Tool To Find 'Question Keywords'

Most people are looking for answers online. However, how do you find the questions they are searching for? Here is a tool that can help you! AnswerThePublic (ATP) is a visual keyword research tool that helps you to find out the questions and queries your consumers are searching for in Google. This is in line with understanding the User Search Intent, which will help you to improve your conversions.

22. Pick One Keyword Per Page

This helps you to avoid double targeting of keywords, ensuring that no two web pages of your website are competing for the same spot in the search result.

III. On-page SEO Checklist

23. Linking Out To Relevant & Authority Sites

Linking out to relevant & high authority sites helps you to boost your search engine ranking and improves your site’s visibility. But make sure you only include sites with high page and domain authorities. You can check their Domain & Page Authority using the Moz Open Site Explorer.

24. Link Out To Diverse Sources

By linking out to diverse sources you not only make your content appear more natural but also get more link juice from varied sources.

25. Add Modifiers to Title

More often than not, users tend to include modifiers such as ‘2020’, ‘best’, ‘review’, ‘top’, ‘guide’, when searching for a product or a service online. By adding modifiers to your title, you are ensuring your site shows up in SERPs for these searches. Additionally, it improves users experience, as it gives the user quick information regarding what a particular web page is about.

Take a look at this modifier list to boosts your SEO.

26. Submit a XML Sitemap To Speed Up Indexing

A sitemap not only speeds up search engine indexing, but it also informs Google quickly about any changes on your site. Thus, you must create an XML sitemap and submit its URL to your Google Search Console. Also, apart from sitemaps for posts and pages, create separate sitemaps for your images and videos as well, this will definitely benefit your website. You can also make use of the Yoast SEO plugin to create a sitemap.

27. Use Optimized Robots.txt

Don’t want certain Pages Folders or Files to show up on Google? Create a Robots.txt file in the root, to prevent search engine robots from crawling and indexing specific areas of your website. You can even get a code for the same here. If you wish to read more about Robots.txt, head over to TorqueMag.

28. Optimize Your Images For Better Rankings

If you are downloading images/photos from free stock images sites, then optimizing these images before using them on your website is important. Optimizing images helps in reducing bounce rate, improves your site's page speed & performance, and generates more traffic from image-based search engines such as Google Image Search & others. Plugins like TinyPNG plugin for WordPress does a great job of optimizing images.

29. Keep Outbound Links To Minimum

The quality of the outbound links matters, not the quantity. Thus, avoid having too many outbound links, and only keep those, which have high page and domain authorities.

30. Also Create an HTML Sitemap

While an XML Sitemap makes it simpler for search engines to index your site, an HTML sitemap makes the navigation of your site easier. This helps enhance the user experience and improves your SEO campaign. It also helps pass link equity around your site and is an alternative for search engines to find and index your website.

31. Optimize Social Share Image Settings With Yoast SEO

Improve your site’s organic search ranking by optimizing your social share images with Yoast SEO. Here is a detailed guide on how to set-up the Yoast SEO Plugin to optimize social sharing images.

32. Use Alt Tags Intelligently To Optimize Images

Search engine robots can’t see images, hence they can’t index them. By adding an Alt tag, you help search engine robots to read the text which is associated with those images, thereby facilitating faster & accurate indexing. This, in turn, improves the accessibility of your site on search engines. Here’s some more information on using ALT tags for image optimization.

33. Keyword at the Beginning of URL

Adding your target keyword to a URL helps to improve your site’s click-through-rate. It also helps to describe what a particular URL is about, which makes it easier for search engines as well as users to identify a web page just by examining its URL.

34. Use Quality Page Meta Title & Descriptions

A cleverly composed page meta title (max 60 chars) and description (max 155 chars) can improve the quality and quantity of your search traffic. It also helps search engines & users to know what your page content is about. Yoast SEO Plugin for WordPress is the best tool for this.

35. Use Heading Tags (H Tags) To Get More Traffic

Heading Tags or h tags, help search engine robots to establish the relevancy of your content by providing a basic description of the content, thereby maximizing your content’s visibility on search engines. It begins with the H1 tag (the title of the post/page), followed by H2 tags (for main headings), and for sub-headings, other tags can be used – from H3 to H6. Go here to learn more about the importance of H tags.

36. Internal Contextual Linking On Long Tail Keywords

Internal contextual linking helps you to establish SEO-friendly site architecture, which helps search engine robots to index web pages more efficiently. Also, it helps to promote older content & it improves your site’s ranking for specific keywords. So, whenever you produce a new blog post, scan through the older posts and other web pages, and contextually optimize the structure internally.

37. No-index or Remove Thin Pages

Thin or low-quality pages add little or no value to your site. By implementing a no-index tag on these pages, you tell search engine robots not to index them. In other words, to maintain a standard for your website, it is best to get rid of low quality, thin content.

38. Use Rel Canonical Tag To Improve Ranking

Rel canonical tag helps you to eliminate duplicate URLs, thus facilitating faster and effective indexing, which results in improved Page Ranking. You can use the Yoast plugin to enable or disable this for your website.

39. Add BreadCrumbs To Improve Navigation

Breadcrumbs make your site more accessible to search engine robots. Plus, they help users to navigate your site better, which results in reduced bounce rate, leading to better search engine rankings. In other words, Breadcrumbs facilitate a better presentation of your URLs. Here are some instructions on how you can enable Breadcrumbs using Yoast SEO plugin.

40. Use Meta Keywords To Rank Well On All Search Engines

The common misconception is that meta keywords are no longer an important ranking factor. While this may be true for Google, it is not the case of other search engines like Yahoo, Bing, etc. So, to rank well on all search engines, it is essential to use meta keywords.

41. Use 301 Redirects Effectively

301 Redirect helps you to preserve the SEO value of a web page by transferring page rank, domain authority, etc to a new page, thereby preserving your ranking in SERPs. Use the User Redirection plugin for WordPress to manage your 301 redirects.

42. Publish The Usual Static Pages

By publishing the usually static Privacy, Contact Us, About Us pages, you can improve your site’s visibility and rank higher in search engine result pages.

43. Keep Your URLs Short (SEO Friendly)

To make your URLs SEO-friendly, keep it short yet descriptive. Short URLs are also quick to type and well-liked by search engine crawlers.

Keep Your URLs Short

44. Keyword Placement Matters, Not Frequency

Industry experts feel that the frequency of keywords no longer influences ranking, but their placement does. Hence, it’s important to write content which has relevant and naturally placed keywords, regardless of their number.

45. Keyword In H tags, Description & Title

For best SEO results and improved ranking, you must place your page's best keywords in H tags, description & title, to let search engines know what the page is all about. However, make sure you do not spam or over-optimize these areas by stuffing keywords in them.

46. Create Search Engine & User-Friendly Pages

To enhance user experience and improve website performance. For this, buy landing pages that are user and search engine friendly.

47. Optimize Your Site for Organic Click-Through-Rate

A higher click-through-rate (CTR) signals to Google your content is well-liked, which helps boost its ranking on the SERP. You can optimize your site's CTR by writing descriptive meta tags, using long-tail keywords, implementing structured data, etc. Read this for more details.

48. Delete 'Dead Weight' Pages

Dead weight pages include outdated/low-quality blog posts, thin content, archive pages, duplicate content, among others. These add little value to your site, plus they affect your SEO efforts. Thus, to improve your site's performance, it is recommended to delete 'dead weight' pages.

49. Improve Your Site's Dwell Time

The longer people stay on your page/post, the better your site's dwell time becomes, which is a ranking factor that signals to Google that visitors like your site. You can improve your site's dwell time by increasing your site's speed, creating relevant and informative content, making your site mobile-friendly, and much much more. Here's all you need to know about how to increase dwell time.

IV. Off-page SEO Checklist

50. Submit to Google Local Listing

Submit your site’s local listing on Google My Business to boost your local SEO and improve your site’s visibility.

51. Be Active On Quora To Improve Ranking

Respond to questions on Quora, and if there is a specific article on your site that helps reinforce your answer, you can link to it.

52. Make Use Of Local Citations

The citation is an online reference to your business’s name, address and phone number on other web pages. Using local citation helps you to improve your local ranking and creates more brand awareness.

53. Create Social Brand Pages To Boost Ranking

Get more organic search traffic and rank well in SERPs by creating a profile for your business on popular social channels such as Facebook, Twitter, Instagram and Pinterest.

54. Replicate Your Competitor's Links

Did you know you can build quality links for your site by replicating your competitor's links? That's right! There is a high chance of a site, which is linking to your competitors, linking to you as well. Thus, make use of the Ahrefs' Link Intersect tool, which will help you to find websites linking to your competitors. Also, the easiest links to replicate are those from guest posts, directories, link roundups, etc.

55. Provide Testimonials for Your Favourite Tools, Services, or Companies

If you are using specific tools, then writing a testimonial can help you to get a backlink from them. Here's an example of how Capsicum Mediaworks acquired a link from a popular project management tool that we use. You can use the same strategy to get a link from the services you use or companies that you collaborate with. This will help boosts your domain authority.

56. Competitor Link Profile Analysis

Review important link metrics of your competitors with the help of Moz Open Site Explorer. It shows you important data such as page authority, domain authority, backlinks, anchor text, etc. This will help you to understand your competitors link building strategy.

57. Reach Out to Friends/Colleagues

With several people creating websites and blogs, reaching out to friends, business associates, and colleagues in the same industry can help you earn relevant links for your website.

58. Use Google Business Reviews

Google loves displaying reviews in search results. Also, positive reviews of your brand help increase user trust, resulting in higher CTRs & conversions.

59. Use Social Bookmarking To Boost Page Rank

Social bookmarking is an excellent way through which you can generate quality backlinks and get more targeted traffic for your site.

60. Importance of Dofollow vs NoFollow Links

There are two types of links in SEO; do-follow links and no-follow links. Dofollow links help pass link juice between internal pages as well as external authority sites. Nofollow links, on the other hand, restrict the link juice from being shared. Dofollow links help you to build authority, whereas no-follow links can help you drive traffic to your website, even if they don't pass any link juice. Thus, when building links for your website, having a mix of do-follow and no-follow links is important.

61. Blog Commenting

Another common off-page SEO technique is blog commenting. By commenting on relevant and niche-specific blogs, you can easily get a link for your website as well as drive traffic. To ensure your comments get approved, you must write genuine and descriptive comments, which doesn't look/feel spammy. Here's everything you need to know about blog commenting.

62. Business/Profile Creation

This is a white-hat off-page SEO strategy that can help you acquire high domain authority (DA) do-follow links. Profile creation for business or individual can help you to establish your brand's identity and boosts trust among users. It also allows you to add a snippet of all the services you are offering. Thus, sign up today with high DA do-follow profile creation sites that are relevant to your business.

63. Web 2.0 Creation

As free blogging platforms, Web 2.0s provide you with the blog creation feature. By creating unique content and sharing it on these high domain authority content-sharing sites, you can gain a quality backlink for your website. Furthermore, they can also help you generate relevant traffic. Check out this article to learn more.

64. Set Up Link Monitoring

If you are using different tactics to build links for your website, then setting up link monitoring can help you to easily track them. Also, by monitoring links, you can easily replace them if they turn out to be dead/outdated in the future.

V. Content Checklist

65. Check For Duplicate Content

Google doesn't like unoriginal content. Duplicate content makes search engines' task of indexing web pages, checking for relevancy, and assigning link metrics difficult. Thus, you must check for duplicate content and remove it to avoid losing search engine visibility. Duplicate content should not be more than 10% on the site. To check your website for duplicate content use Siteliner.

66. Create Long and Statistics Based Content to drive in more search traffic

Long content enriched with accurate statistical data converts better than short content. Moreover, it helps you to get more outbound links, and they do well on search engines, thereby improving your search traffic. Create power pages with 2000+ words content, which is epic and useful for your niche industry. Take a look at our article on why Content Length is important for SEO to learn more about the benefits of long form content.

67. Write Powerful and Captivating Headlines

Creating attention-grabbing headlines is where your focus should be, as it is the first impression of your article. When you write a headline, ask yourself, ‘Would this make me want to read on?’ Here is some useful information on writing powerful headlines from industry expert, Neil Patel.

68. Use Capital Letters To Highlight Keywords

Using capital letters for the first letter of each keyword is important. Since keywords are an important factor in SEO, highlighting them in CAPITAL will help draw the readers' attention to important information.

69. Write Benefit-Focused Content

An effective web copy is one that is benefit-focused. Does your article include something different, which is not shared by another writer? What benefit does your article offer to the reader? You can read more about some valuable SEO techniques and how to write benefit-focused content from Brian Dean.

70. Make Use Of Bullets & Numbers While Writing

Integrating numbers into your content’s headline makes it powerful and clickable. Whereas bullets help you to present multiple points in an easy to digest format and provide a visual break from the rest of your text .

71. Proofread The Content Before You Go Live

Proofread to eliminate typos, spelling mistakes, and check the grammar of the content, to ensure best quality content for viewers, and to improve search engine visibility.

72. Frequently Update Content/Blogs

Updating your site’s content and blogs frequently help you to gain more visibility on the search engine, which increases traffic and conversion.

73. Use Engaging Images and Videos

Show, don’t tell!

The best technique for viral marketing campaigns is to create a viral infographic or use ‘How To’ explainer videos for business. Making use of relevant images as part of the content is also the fastest way to attract a user’s attention and to speed-up conversion. This article by Codefuel tells you how images and multimedia can improve user engagement.

74. Start Blog Title With Keyword

One of the sure-fire ways to get a click on your article is to start your blog title with a keyword. A well-crafted blog title that includes a keyword will not only pique users interest, but will also earn you the desired relevant traffic.

75. Optimize Your Contact Us Page

Customize your Contact Form. Make it as attractive & user-friendly as possible to grow your customer base. For this, you need to take some time and learn about the art of optimizing your contact page.

76. Place Your Site’s Content Above The Fold

Google has recently decided to make some changes in its algorithm, which will give more value and importance to the content displayed above the fold. Since this is the first thing that grabs 80% of a user’s attention, it’s important that the above the fold portion of your site’s web page has relevant content rather than unnecessary ads.

77. Use Keyword Once In The First 150 Words

Also, to rank your blog post higher on the SERPs, make use of the target keyword at least once in the first 100-150 words.

78. Use 'The Skyscraper Technique'

Made popular by Brian Dean, with the Skyscraper technique, you can drive a huge amount of organic traffic to your website as well as earn quality backlinks. Working on the basic principle of improving existing content, this method includes researching about popular topics that has received a good amount of backlinks, and then creating an even better piece of (in-depth) content on the same topic, by adding content, latest statistics, images/screenshots, presenting it in an better way through new design, etc.

Once the new content is published on your site, reach out (through email) to bloggers/site owners who have already linked to similar content, giving them a heads-up on the new content that you have created, which will (hopefully) earn you a backlink.

79. Optimize the Readability of Your Content

When writing content, ensure that it is easy to read and understand, and avoid any unnecessary technical jargons. If you've already installed the Yoast SEO tool, you can make use of the readability analysis it offers. This tool provides the readability score as well as offer suggestions that can help you make content changes, which will help improve customer engagement.

80. Focus on Content Formats

The popular types of content formats commonly used are case studies, 'how-to' guides, eBooks, expert roundups, list posts, etc. Pick a content format that best suits your content writing needs. This will help boosts customer engagement. Read more about content formats here.

81. Implement LSI keywords To Boost SEO Traffic

Implementing LSI keywords helps you to optimize your article’s keyword density, and it helps Google to judge the relevancy of an article, thereby increasing your site’s chances of ranking higher in the search result. You may also use search engine optimization tools like Uber Suggest & LSI Graph to find LSI Keywords.

82. Featured Snippets

A summary of an answer to a user’s query, a Featured Snippet is mostly displayed on the top of the search result. By adding a featured snippet in your posts, you would be able to increase your site’s organic traffic, even if you don't rank on #1 in Google. Here's how you can get a featured snippet on Google.

VI. Technical SEO Checklist

83. Make Your Website Responsive

Google loves responsive websites! Mainly because responsive sites are compatible with desktops, mobiles, and tabs. Thus, you must switch to responsive website, if you want to rank well on search engines, and to avoid Google’s Non-Responsive Website Penalty. To test how mobile-friendly your site is, you could use either of these tools – Google mobile-friendly test or TestmySite Tool.

We, Capsicum Mediaworks, a Web Development company in Mumbai, can help you convert your existing website or help you design & develop a new responsive website. Just get in touch with our team.

84. Use a Site Audit Tool to Double-Check Everything

Make use of an all-in-one site audit tool to double-check everything. Here, one of the best tools that you can use is Seobility, which allows you to perform a comprehensive on-site audit, along with backlink checker, rank tracking, etc. The reports generated by this tool is also easy to understand, which will help you to fix website issues immediately.

85. Reduce PopUps or Distracting Ads

Irrelevant pop-up ads are not only annoying but also lead to an increase in bounce rate, resulting in traffic loss and low ranking in SERPs.

86. Avoid Downtime By Choosing Reliable Host

The right hosting can make all the difference between success & failure of your website. Thus, you must select an appropriate web host to avoid unwanted problems. Choose a suitable web host depending on your requirements – the host reviews at HostingClues is a good place to start. Some other popular options include BigRock | Bluehost | HostGator.

87. Check For Broken Links

Broken links halt search engine robots from indexing your web pages. Hence, you must fix this problem immediately, to avoid hurting your website’s rankings. You can check for broken links with the help of the Broken Link Checker Plugin for WordPress.

88. Use SSL Certificate To Boost Ranking

Google rewards sites that use SSL Certificate by boosting their rank on the search engine. Moreover, since you are providing a secure service, it helps to improve customer trust. You can find some of the cheapest SSL options, starting from $3.77/year.

89. Use Semantic Markup To Improve Ranking

Semantic markup helps you to tell search engine robots what your content is all about, thereby making it easier for them to index it, which results in improved search engine ranking. However, it does not necessarily have to be fancy. Read more about Semantic Markup here.

90. Use Social Sharing Buttons

Effective use of social sharing buttons is important for on-page optimization. It gives the users, the flexibility to share your site’s content with just one click, which, in turn, drives in more traffic to your site. You can optimize them using the Add To Any Share Buttons WordPress plugin.

91. Use Short And Descriptive URL Permalink

Do not use the default settings. Create simple and SEO friendly permalinks. Make sure that the URL is short yet descriptive and contains the target keywords. Here’s an example of how you can shorten your URL.

92. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages is an open-source coding project that helps to improve the loading speed of web pages on mobile. By using AMP for your content, you can enhance the mobile browsing experience for users. Plus, since Google prefers AMP pages, implementing it can help improve your site’s ranking in mobile search results.

Read this guide to know more about Accelerated Mobile Pages. Also, if you have implemented AMP take this Google AMP Test to check if your AMP pages are valid or not.

93. Find Out How Google Views Your Pages

Make use of Google Search Console's 'Inspect URL' feature to see how Google views your pages. This tool provides information on crawl, index, and serving information about different pages (URLs) on your website. It also offers information on crawling or indexing errors, structured data errors, AMP errors, etc so you can fix them post-haste.

94. Use Pagination For Multi-page Posts

If you don't want your readers to scroll through long posts, then splitting a single post into multiple pages using the pagination plugin can help. It assists in improving user retention, plus it would do away with the issue of a cluttered look, offering your visitors better readability. Here are some efficient pagination plugins that you can use.

95. Fix Any Missing or Duplicate Meta Tags

Meta Tags are an important call-to-action in the search result. Missing, duplicate or too long meta tags can affect your site's click-through-rate. To fix this issue, make use of the free version of Screaming Frog that helps you to analyse your URLs to identify too long, short, missing, or duplicated meta tags on your website.

96. Unblock JavaScript and CSS from Robots.txt File

According to the new Google update, disallowing search engine robots from accessing and indexing your JavaScript and CSS folders can affect your site’s ranking. While before some people did hide these folders for security purposes, you must unblock them now from your robots.txt file. This will help search engine robots index your site better, thus making your website more mobile-friendly.

For more information, check out this article by Moz on why unblocking JavaScript and CSS folders is necessary.

97. Use GTMetrix & Pingdom To Optimize Website Speed

A slow website will get you nowhere!

To retain your viewers, get more traffic and improve your site’s search engine ranking, you must optimize your website’s speed. You can easily check your website’s speed performance using search engine optimization tools like GTMetrix and Pingdom or Dotcom-Monitor.

98. Create Silos For Your Website

In simple term, ‘Silo’ is a technique of grouping related web pages on your website together in an organized manner. By siloing your website, either through links or by creating groups for the content, you are making search engines task of indexing your website easy. Additionally, it helps distribute link juice across various web pages, resulting in improved ranking on SERPs.

99. Reputation Management and Monitoring

Tracking what people say (good or negative) about you or your business is vital to maintain a good reputation online. Google Alerts is one tool that can help you with reputation management and monitoring. All you have to do is create an Alert for your brand, and you'll get email notifications if it's mentioned. Here are some other tools that can help you monitor your online reputation.

100. Redirect Attachment URLs To Parent Post

WordPress, by default, creates a single page for each attachment that you upload, which leads to the indexing of duplicate pages.

Thus, to ensure your web pages are appropriately indexed without duplication, you must create a redirect of your attachment pages with the help of Yoast, which will direct search engine robots to the correct (parent) page. Yoast plugin also has an option to enable or disable this feature on your website.

101. Use Google’s Disavow Tool To Improve Ranking

Google’s Disavow Tool helps you to remove spammy & unnatural links from your site, thereby improving your site’s ranking on the search engine.

102. Install CDN To Enhance Page Load Time

Content delivery network (CDN) not only improves the site’s page speed, but also helps enhance the user experience, by reducing the response time, thereby improving the site’s ranking. Our recommendation would be Max CDN or CloudFare. If you are using Total Cache Plugin for WordPress, then it has an option to setup CDN.

103. Do A Cross Browser Testing To Check Cross-Browser Compatibility

Test your website's browser compatibility to avoid losing search traffic. Use BrowserStack to check your website’s cross-browser compatibility.

104. Social Signals Impact Search Engine Rankings

According to Neil Patel, social signals impact search engine rankings. Therefore, it is advisable to be active on social sites as search engines use data from these sites to rank your website.

105. Fix Crawl Errors

Crawl errors are an indication that Google can't view specific pages on your website. This affects the indexing process, hampering your site's ranking on the SERPs. Thus, fixing this immediately is important.

106. Use Hyphens To Differentiate Words In URL

The structure of a URL matter. As such, keep your site’s URL as simple as possible and use hyphens to optimize it.

107. W3C Validator

A W3C validated markup code makes your site more search-engine friendly. This markup validates that you are using clean HTML codes on your site, which helps improve ranking as well as facilitate smoother indexing. To validate your website, test it on W3C Markup Validator.

VII. Advanced Link Building Checklist

108. Create Infographics To Generate Backlinks

Infographics are one of the most popular methods to increase your site’s traffic with quality content, and to procure high-quality authority links. Here’s what you can do to create infographics that generate valuable backlinks.

109. Enhance Your Outreach Strategy

A good outreach strategy is one of the most effective ways of enhancing your SEO. Not only does it help you to get better & relevant links from quality sites, but it also helps you to develop strong connections with influential bloggers.

110. Effective Use Of Guest Blogging

Guest blogging helps you to boost your site’s organic search ranking by improving your site’s visibility on search engines.

111. Look for Broken Link Opportunities

Search for broken links on relevant websites and point out any existing ones to the website owner. Then, ask them if they want to replace it with a link to your related article, so you can get a quality backlink. Go here to read more about how to generate high-quality backlinks.

112. Search For Broken Link Building Opportunities On Wikipedia

Look for broken links on the relevant Wikipedia pages and replace them with yours. Getting a backlink from Wikipedia is very good for improving your website’s search engine visibility.

113. Unlinked Brand Mentions

If you are monitoring your brand online and come across any unlinked mentions of your brand, website, or company name (without your site's URL), then you must claim it by sending an email to the concerned author/website asking them for a link attribution. Here are some tools to help you find and turn unlinked brand mentions into links.

114. Resource Page Link Building

This is one of the other easiest ways to get a link. A resource page list downs helpful links about a particular topic (for e.g WordPress). If you feel your content is the right fit for a specific page, you need to pitch to the website owner, letting them know about your content. If the website owner finds your content to be highly informative, he would be more than happy to add your site's link to their resource list. Learn more on how to find resource pages here.

115. Get Media Mentions With HARO

HARO stands for 'Help A Reporter Out.' It is a platform where journalists look for sources by pitching to brand/marketers/reporters who are signed up with HARO. All you have to do is register with HARO, select topics you are interested in and you'll get 3 emails daily, with a list of queries from journalists writing/researching on a particular topic. Check out this post to know more about how to use HARO.

Here is an example;

Get Media Mentions With HARO

116. Monitor and Reclaim Any Lost Backlinks

Over the years, you might lose some of the backlinks that you've built either because the author/website owner removes it from their page (post is outdated/thin page) or because the website/blog has shut-down. In the case of the former, you need to find out why the link was removed, and provide the author/website owner with a reason to restore it or offer them another relevant source. Go here to read more about link reclamation.

117. Build Contextual Backlinks With Link Roundups

One of the best ways to get powerful contextual backlinks for your website is through Link Roundups. Link roundups are blog posts that link to high-quality content. To earn a contextual backlink (a naturally placed link within the body of a page/post), you need to find link roundups within your niche and email your pitch to the author/website owner with a link to your post.

If the author/website owner feels your post is a good addition to their roundup, they'll add it to their post, which will earn you a backlink.

118. Become a Podcast Guest

You can also generate backlinks by becoming a Podcast Guest. Similar to guest blogging, you can drive organic & referral traffic, improve your site's ranking, and build links through this advanced link building tactic.

119. Mention Influencers In Your Blog Posts

You would have seen several mentions of Influencers like Brian Dean and Neil Patel in this post. This is one of the best ways to get the attention of top bloggers, who, if they are tracking mentions of their brand online, will receive a notification of the same.
 
You could also send them an email, letting them know you've mentioned them, which could either earn you a like or share or even better, a chance to pitch for guest posting on their website. This will help you earn the coveted backlink from a high DA site.

120. Sponsored Posts or Sponsored Content

The use of this link building technique should be done sparingly and with caution. Sponsored posts refer to 'promoted posts' wherein you find site's relevant to your niche and pitch them to either write a post or publish a post (written by you) for your company on their blog. These kinds of posts include recommendations, reviews about services or products etc with a link to a specific landing page. Here, it is important to publish a post which is informative and not overly promotional. Here is more about sponsored posts.

121. The Synonym Method

In this method, you need to search for websites/agencies similar to your niche, but not in the same geographical area.

For example, if you are a WordPress agency based in Mumbai, search for WordPress agencies in another city/state that are not in direct competition with you. You can begin your search for prospects by using search operators like; Keyword + city + blog or Intitle: blog city + keyword.

Once you collate a list of prospects, pitch them for guest blogging or link exchange. This will surely earn you some links.

Tweet: Checkout The Brand New SEO Checklist (Infographic): 110+ Actionable Steps To Success, https://ctt.ec/7x518+

Download: Click Here to Download The Free Killer SEO Checklist PDF that will show you 110+ strategies to skyrocket your search engine rankings.Free Download:

Conclusion

Here it is, a complete checklist of 110+ actionable on-page & off-page SEO tactics, that will help you to boost your website's rankings. As one of the leading digital marketing agency in Mumbai, our advice to you is to combine them all and use them every time you publish a new blog post, and you would definitely see a rise in your search engine ranking and a steady increase in your website's traffic.

Also, if you need help with your site's SEO, then here is our SEO packages in Mumbai that you can checkout and pick one that best suits your need.

If you have any questions or have any additional SEO tactics that you want me to add to this list, let me know in the comments below!

Blog Author
Nirav Dave

Nirav Dave is the Co-Founder & CTO at Capsicum Mediaworks, a Web Design & Development Agency based out of Mumbai, India that specializes in all things Web Design & WordPress Development. He Worships WordPress and Loves to read anything and everything about this exceptional CMS.

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Comments

  • gunjan gupta gunjan gupta January 7th, 2020

    thanks Nirav Dave for sharing the article about on page and off page tactics. It is a great stuff. I definitely recommend your suggestions.

  • David Carter David Carter November 11th, 2019

    Thank you so much for sharing a great article Nirav. Keep up the great work! It’s amazing how you share such a wonderful SEO checklist with the world that too for free!

  • Hardik Oza Hardik Oza August 17th, 2019

    Hi Nirav,

    This is one of the best blog regarding SEO checklist. Everything at one place. Really helpful for beginner who want to know about the On page & Off page SEO checklist.

  • Sandip Tejwani Sandip Tejwani March 13th, 2018

    This great article will definitely help the SEO beginners as well as the SEO experts. Thank you, Nirav for coming up with such an exhaustive SEO checklist.

  • George George March 13th, 2018

    One more time you did it, Nirav!

    This SEO Checklist explains almost everything about SEO making it easier for everyone to understand. By the way, Great Infographic!

  • Samuel Wilson Samuel Wilson March 13th, 2018

    Hi Nirav, after your viral The Killer WordPress Checklist earlier, it is such an amazing feel to check out this another great piece of content. Amazing work by you and your team 🙂

  • Kristel Kinne Kristel Kinne March 13th, 2018

    This SEO Checklist is wonderful! I have been in SEO for a while but there are some points here that I have missed too. Thanks to you that I could point out what was lacking.

  • Neeraj Jain Neeraj Jain March 13th, 2018

    Great list, Thanks for sharing! These are amazing pointers that need to be regularly done to keep the website updated. Good job, Nirav!!

  • ankita ankita January 27th, 2018

    Thank you nirav sir for sharing your experience with us. You have covered all things related to SEO.

  • Rajeev Masani Rajeev Masani July 4th, 2017

    hey Nirav, what a wonderful post this is. my team is a big fan of this checklist and have started following this on regular basis. Keep up the good work…

  • Raju Srinivas Raju Srinivas June 9th, 2017

    One of the best Checklist so far Nirav! Keep up the good work! This check is now a part of my daily routine.

  • Joynal Abedin Minto Joynal Abedin Minto June 1st, 2017

    Hey Nirav Dave,

    Just found your SEO checklist on twitter. Its amazing! 🙂

    No doubt, you’re a genius of technical SEO.

    I’m truly impressed to get them all possible solution in a post with a brilliant infographic.

    It contains massive info.

    Love the way you work.

    Keep it up…..Thanks!

  • Abhishek Abhishek May 24th, 2017

    Very lengthy but really very useful. Thanks for sharing 🙂

  • amit Kumar amit Kumar May 17th, 2017

    I will keep in mind next time.
    Is blog commenting effective for keyword rank?
    Or Can you share guest posting site list?

  • amit Kumar amit Kumar May 10th, 2017

    Hi nirav,
    Great Infographics bro. I really Love it the Way you Describe the SEO Checklist.
    Amazing post, I will follow these instructions.
    Keep up the good work!

  • Anis Sayyad Anis Sayyad May 4th, 2017

    Great infographics Loved IT!!

  • Sandeep Sitoke Sandeep Sitoke April 26th, 2017

    Hello,

    This SEO checklist is very helpful to my next SEO campaign. May I simply just say what a relief to discover someone that actually knows what they are talking about online.

    You actually know how to bring an issue to light and make it important. A lot more people ought to look at this and understand this side of the story.

    It’s surprising you aren’t more popular given that you definitely possess the gift.

    Thanks

  • Harpreet Kumar Harpreet Kumar April 11th, 2017

    Great infographic and very detailed check list. Thank you so much, You have given all the info about off page and on Page SEO. will implement it. Really Nice.

  • Milena Brokaw Milena Brokaw March 21st, 2017

    I am using Kwfinder for planning the low competition keywords. I want to add another layer for finding keywords. Please tell me about LongtailPRO & Jaaxy which one should I go for

  • goDigitally goDigitally January 3rd, 2017

    You have put so much of efforts on this infographics. U have explained nook and corner of SEO. It will be a best reference for any professionals.

  • Ankit Pradhan Ankit Pradhan November 30th, 2016

    Hi,
    What a wonderful checklist! I have seen any other with so many points and in details. .You have explained every point in a simple manner which any newbie will understand.
    Thanks for sharing with us, I hope to see more such checklist from your side in future.

  • Abhi Abhi October 27th, 2016

    Hi Nirav,
    First of all Brilliant Inforgraphic. I can see you have Covered all the Points very Clearly. Earlier I have’t known many Tactics and Method of SEO but this Infographic has Cleared my Majority Doubts.

    • Nirav Dave Nirav Dave October 28th, 2016

      Hi,

      I am glad you liked this checklist Abhi. Thank you for your kind words.

      Cheers!
      Nirav Dave

  • Emil Rowanski Emil Rowanski October 2nd, 2016

    Brilliant infographic – saving this to reference before pressing publish on every post from now on – so many tiny easy elements that can make such a difference!

    just one word – BRILLIANT! The infographic in general is terrific!! This is what i was looking for – a detailed step by step guide & SEO checklist. Thanks Nirav. This is going to help me a lot as I am in process of launching my website.

  • Raul Raul September 22nd, 2016

    that’s a cracking checklist, Nirav. Great read meticulous and powerful stuff. Thanks for sharing such an informative post. 🙂

  • Gary Mattoc Gary Mattoc August 29th, 2016

    This IS amazing
    What an awesome infographic as it is so well made and very easy to understand, provided you follow all the points! Lots of learning still to do but one keeps trying to put in the best efforts, and while one does most of what you mentioned, there is still such a lot to do!
    I appreciate the hard work and efforts you put into making this infographic and writing this detailed post, which you are SO good at. I’d be pinning this right away, and sharing it all over. Of course, this makes my homework for the weekend….lol…to absorb all that you’ve written

  • MINHAJ UDDIN MINHAJ UDDIN July 14th, 2016

    Hi Nirav!

    May be it is my first comment on your blog 😀 I got your blog link from Enstine’s blog!

    Search Engine Optimization is very effective to get a lot of traffic specially from various search engines. We need to do SEO rightly to get better results. Both On page and off page SEO are very important! So, we should follow the right SEO Techniques to get more web traffic to our site!

    However, loved the info graphics you shared! Downloaded!

    Keep up the great work!

    Happy blogging!

    • Nirav Dave Nirav Dave July 15th, 2016

      Hi Minhaj,

      Thanks for your kind words!

      Cheers!
      Nirav Dave

  • prats prats July 13th, 2016

    The best post I have seen by far, The way you represented it, I must say it is excellent. Your hard work needs appreciation. This is exactly a content worth linking. Thanks for the great post.

    • Nirav Dave Nirav Dave July 15th, 2016

      Hi Prats,

      Glad you enjoyed reading it.

      Cheers!
      Nirav Dave

  • Philip Verghese Ariel Philip Verghese Ariel July 11th, 2016

    Hi NIrav,
    It’s indeed a great joy to be here on your wonderful page,
    I am so thankful to you for bringing out such an elegant and informative piece of SEO
    In fact tons and tons of information is passing thru the internet pages, and we can hardly find a reliable one to follow on this vast subject called SEO.
    Your ultimate guide on this subject in an infographic post is worth readable, practicable and shareable,
    I just re-published on my page with all due credit.
    i am so happy to share the link of that for for your information.
    http://www.pvariel.com/how-to-optimize-your-website/
    Keep sharing your knowledge with your fellow beings
    Best Regards
    ~ Philip
    @PVAriel

    • Nirav Dave Nirav Dave July 15th, 2016

      Thanks Philips!

      I have also replied to all the comments 🙂

      Cheers!
      Nirav Dave

      • Philip Verghese Ariel Philip Verghese Ariel July 15th, 2016

        Hi Nirav,
        What a joy to be here again.
        Thank you so much for the kind feedback here as well as on my page.
        I appreciate your valuable time, indeed, this means a lot to me.
        Keep sharing, Keep visiting
        All Good Wishes
        from #Philipscom Associates

  • Faiz Israili Faiz Israili June 23rd, 2016

    Great Informative Post. You have covered almost everything in terms of on page and off page seo. I will surely save this infographic it’s too amazing…

    • Nirav Dave Nirav Dave June 23rd, 2016

      Hi,

      Thanks for your kind words Faiz! I am glad you liked it.

      Cheers!
      Nirav Dave

  • Rajagopalan C Rajagopalan C June 9th, 2016

    Hi Nirav,

    Appreciate you putting this together. I intend to use this for our internal training and execution process.

    How are you looking at AMP?

    • Nirav Dave Nirav Dave June 13th, 2016

      Hi Rajagopalan,

      Thanks. You are welcome to use it wherever you like. I am not sure what you mean by AMP.

      Cheers!
      Nirav Dave

  • David Cross David Cross May 16th, 2016

    Hey Dave!

    I’m currently gathering resources and information for my upcoming blog post about SEO and found your amazing infographic. If you don’t mind, I would like to include your graphic in my next post on WebHostingMedia. Thanks!

    • Nirav Dave Nirav Dave May 20th, 2016

      Hey David,

      Thank you so much! someone from our team will get back to you soon 🙂

      Cheers!
      Nirav Dave

  • Velizara Tellalyan Velizara Tellalyan May 5th, 2016

    Hi Nirav,

    Great infographic and very detailed check list.
    But I was surprised to see the meta keywords in it. Google, Bing and Yahoo have affirmed that they do not support the meta keywords tag or if they do, it’s used more of a spam signal.

    Thanks again for your article!

    • Nirav Dave Nirav Dave May 9th, 2016

      Hi Velizara,

      Thanks for your comment and feedback. Someone else too commented on the same thing. I’ll leave it to the experts and have emailed a few people about it. We may change it once we hear back from them with the confirmation on this.

      Cheers!
      Nirav Dave

      • Pradnya Patil Pradnya Patil November 3rd, 2016

        Hi Nirav,

        One of the best onpage and offpage SEO checklist I have come across in ages. Very detailed.

  • Harpreet Kumar Harpreet Kumar May 5th, 2016

    Really so much impressive article sir..keep it up. Thanks

    • Nirav Dave Nirav Dave May 9th, 2016

      Thanks Harpreet.

      Cheers!

    • Bhavya Bhavya October 27th, 2016

      Hey Hi NIRAV,
      First of all GREAT INFOGRAPHIC Buddy. I really Love it the Way you Describe the SEO Check list. I Love your Blog Design and Navigation. Both the SEO Aspects like ON page and OFF Page SEO Check list is Covered Very well. Content is Pure Gold Nugget like Profession Blogs like Backlinko and Neil Patel.

      • Nirav Dave Nirav Dave October 28th, 2016

        Hi Bhavya,

        That means a lot. Thank you so much.

        Cheers!
        Nirav Dave

        • ojas ojas November 10th, 2016

          Thank you so much, You have given all the info about off page and on Page seo. will implement it. Really Nice.

      • Dhruv Sharma Dhruv Sharma November 13th, 2016

        This post reminds me the post “Google’s 200 Ranking Factors: The Complete List” Brian Dean shared on his blog backlinko.com. These factors are quit similar to those factors. But some of these factors are according to 2016’s SEO condition.

        Well Thanks for sharing these useful factors.

        • Deep kakasiya Deep kakasiya November 26th, 2016

          Very nice article about SEO tips thanks for sharing

  • vinod juneja vinod juneja May 1st, 2016

    Thanks for the information! It is very useful to SEO experts to rank their page on google.

    • Nirav Dave Nirav Dave May 3rd, 2016

      Hi Vinod,

      Thanks for your kind words.

      Cheers!
      Nirav Dave

    • Mike Mike February 4th, 2017

      Excellent work Nirav. Really liked your infographic.

  • sourabh sourabh April 18th, 2016

    Hello Nirav,

    Very detailed SEO on page & off page techniques you mentioned here in a nice appealing manner. Formatting of content is nicely done so user can read content very easily. Good Work Man!!!

    • Nirav Dave Nirav Dave April 18th, 2016

      Hi Sourabh,

      I am glad you like it and hope it helps you in the future. Enjoy it!

      Cheers!
      Nirav Dave

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