We first heard about the Google Performance Max Campaigns on 16th December 2021. It started as an automated Google Ads campaign that allowed marketers to access all Google Ads channels through a single campaign. It includes YouTube, Google Display advertisements, Google Search advertisements, Google Discover, Gmail ads, and Maps.
Conversion goals, Asset groups, and Audience signals are three core features that have existed since the launch of the Google Ads Performance Max Campaign.
On 24th May, around five months later, Google’s Ads Liaison Ginny Marvin tweeted about the latest Performance Max campaign update. It promised to roll out an additional feature, store sales goals. With this feature, marketers can effectively measure and optimise both in-store and eCommerce goals.
The Burst Campaign is a complementary feature for in-store goals. With Burst campaigns, advertisers can display an advertisement for a specific time frame to reach their in-store goals.
Google Performance Max campaign will now have an Optimization score – a feature that will be implemented globally. Advertisers will also see additional features such as detailed insights on their Performance Max campaigns featuring information about auctions, audience, and consumers. It will help them understand what’s driving the performance and utilize the data for future campaigns.
In addition to these, Performance Max also features Experimentation tools. It compares Google Performance Max’s campaign to the existing comparable campaigns, showing us the difference. There’s also talk about launching a new feature, Hotel Advertising. With this update, hotels will have the opportunity to use Performance Max to promote their properties across all Google channels.
What are Learning Video Rich Results? In Google’s May Core Update, Google rolled out numerous feat...Read More
On 12th September 2022, Google announced the release of the Google September 2022 Broad Core Updat...Read More
On 22nd August 2022, the Google Search Central Twitter account announced the latest core web vitals ...Read More
On 18th August 2022, Google Search Central announced that it will soon launch its newest search engi...Read More
Based on Google’s official statistics, over 15% of all queries submitted on Google every day are c...Read More
March 2019 On 27th March 2019, Dmytro Gerasymenko, Ahrefs CEO, announced that they were working on a...Read More
Before the continuous scrolling update for google search results page was introduced, a specific goo...Read More
When it was first launched in 1995, Internet Explorer steadily climbed to the top, capturing the mar...Read More
© 2009 - 2023 Capsicum Mediaworks LLP.
46 Siddhachal Bldg, Office No. 2, Next to Cosmos
Bank, Hanuman Road, Vile Parle (East),
Mumbai - 400 057. Maharashtra. India.
9.30 am - 6.30 pm IST (Mon-Fri)