Doodles by Purvi

Initially, we decided to create a systematic plan to tackle the many issues. We started by creating a structure with the help of Mindmap and sitemap. These helped us understand the focused pages for targeted keywords. They also helped us better organise the website’s content.

To build a functional keyword strategy, we had to modify the website, add/remove and merge a few sections. We also developed an integrated site-wide keyword strategy to improve the brand’s organic performance.

Our decision to optimise the website URLs also played a role in attracting visitors.

Our team also strategized ways to build a profitable content strategy. It included creating informative and commercial blogs to support Doodles online jewellery store, influencing the visitors to make a purchase. The website also required a content-based backlink strategy and site-wide image optimization.

After the launch of Doodles new user-friendly website, we continued to monitor the website’ SEO to quickly fix any issues as they occurred.

Over a year, Doodles organic traffic sky-rocketed by 194.67%. In May 2021, Doodles barely received 338 users. After we took control of the website, completely transforming it, by May 2022, Doodles received around 996 users, almost twice the initial numbers.

Our well-planned execution of the strategies all improved the organic keyword ranking for almost all targeted keywords. Doodles now ranks on the first page for over 100 transactional keywords. The successful implementation of the SEO and content strategies also increased the number of inquiries received by Doodles.