Peter Abraham

Peter Abraham wanted to increase brand awareness and bring more visitors to his website.

One of the key challenges was getting Peter’s website on the top of the search result for a very competitive niche. While Peter may be an experienced artist with plenty of accolades to his name, other more experienced voice-over artists had already made their mark on the rankings. To bring in organic traffic and enhance brand exposure, we had to build a well-rounded SEO and Content Strategy.

We decided to face the challenge head-on by implementing local SEO strategies, specifically, NAP syndication and Google Business profile optimisation. We implement these strategies to boost Peter’s local ranking, improve engagement, and ultimately convert customers.

Our next step was to implement a well-researched and insightful blog strategy to increase the website’s organic traffic. We consistently shared informative and promotional blogs to gain more visitors. Additionally, we also harnessed the power of the outreach process to generate high-quality backlinks.

We reinforced our efforts to attract organic traffic by successfully utilising the untapped search categories to increase the number of keywords. The keyword strategy would also positively affect the local search rankings.

Our diligent implementation of these strategies helped the brand reach new heights. We successfully conquered the website’s challenges and saw a 190% increase in organic traffic. In December 2020, Peter’s website had 300 users. Fast forward to 2022, and the numbers increased to 1,132 users.

This remarkable improvement was facilitated by our carefully crafted keyword strategy, which showed a 100% improvement in ranking for the targeted keywords. Under our guidance, the brand has flourished with a noticeable change in the URL rating, which increased from 0 to 26.

Furthermore, Peter Abraham’s website now ranks for over 50 crucial keywords in the organic search results, gaining the first spot for the keyword ‘voice over artist.’