Short Break Company

The Challenge

The Short Break Company’s primary goal was to maximize visibility on its website and invite more visitors.

Additionally, they needed to start lead generation and improve user experience. Another check-box on the list was to increase revenue from organic searches and curate a structured website. Therefore, a majority of improvements had to be made around the SEO elements and structure of the site.

The Solution

The first step was to identify the focused pages for targeted keywords. We created a sitemap and segregated the pages accordingly. Next, to support our keyword strategy, we merged several sections.

The company had an established value which we positively leveraged by curating a URL strategy. To bring in more organic traffic, we promoted informational and commercial intent blogs consistently. Then, we moved on to develop an integrated site-wide keyword strategy and organize the site’s content better.

The next phase was to revamp the website holistically and enhance the user experience. Post-launch, the focus was directed towards solving minimal SEO bugs and increasing site speed. Consequently, we devised a content-based backlink strategy to improve the domain rating. The website was running at its full capacity and growing organically.

The Result

After the meticulous execution, there was a noticeable growth in organic traffic by 100% in 1 year. From 472 users in Jan 2018, there was an increase of 6,434 users in December 2020. Our diligently crafted keyword strategy proved helpful for the website too. 50+ target keywords were infused in the pages that welcomed organic traffic.

The bounce rate was reduced to a great extent and an increase in e-commerce conversion rates was found. Additionally, revenue from organic traffic shot up to 63%. Our expert strategies helped the company reach its goal and form a stronger online presence. Their website has turned into a goldmine and is reaping rewards continually.

Keyword Ranking Comparison