The Short Break Company is a travel-dedicated company specializing in getaways, villa stays, and brief experiences. They aim to help you create a seamless holiday experience and unwind in through their getaway packages are suitable for everyone, including family, team, romantic, or pet-friendly. Take that much-needed, ‘short break’ and sip a martini while chilling on a beautiful beach with The Short Break Company.
| Keywords | Before SEO | After SEO |
|---|---|---|
| farmhouse in igatpuri | #23 | #3 |
| resorts near mumbai for couples | #38 | #7 |
| pet friendly resorts near mumbai | #46 | #8 |
| mahabaleshwar bungalow for rent | #49 | #8 |
| karjat bungalow on rent | #45 | #7 |
| best resorts near mumbai for couples | #60 | #8 |
| igatpuri farmhouse with swimming pool | #25 | #1 |
| farmhouse in panvel with swimming pool | #53 | #7 |
| bungalow on rent in mulshi | #43 | #3 |
| pet friendly villas near mumbai | #41 | #6 |
The Short Break Company’s primary goal was to maximize visibility on its website and invite more visitors.
Additionally, they needed to start lead generation and improve user experience. Another check-box on the list was to increase revenue from organic searches and curate a structured website. Therefore, a majority of improvements had to be made around the SEO elements and structure of the site.
The first step was to identify the focused pages for targeted keywords. We created a sitemap and segregated the pages accordingly. Next, to support our keyword strategy, we merged several sections.
The company had an established value which we positively leveraged by curating a URL strategy. To bring in more organic traffic, we promoted informational and commercial intent blogs consistently. Then, we moved on to develop an integrated site-wide keyword strategy and organize the site’s content better.
The next phase was to revamp the website holistically and enhance the user experience. Post-launch, the focus was directed towards solving minimal SEO bugs and increasing site speed. Consequently, we devised a content-based backlink strategy to improve the domain rating. The website was running at its full capacity and growing organically.
After the meticulous execution, there was a noticeable growth in organic traffic by 100% in 1 year. From 472 users in Jan 2018, there was an increase of 6,434 users in December 2020. Our diligently crafted keyword strategy proved helpful for the website too. 50+ target keywords were infused in the pages that welcomed organic traffic.
The bounce rate was reduced to a great extent and an increase in e-commerce conversion rates was found. Additionally, revenue from organic traffic shot up to 63%. Our expert strategies helped the company reach its goal and form a stronger online presence. Their website has turned into a goldmine and is reaping rewards continually.
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Watch their stories for honest feedback and real outcomes.
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