Siddha Yoga Bookstore

The Challenge

Siddha Yoga was looking to enrich its website with well-researched content and bring more visitors to its website.

One of the most difficult challenges was to replace the multiple thin pages with authoritative and high-quality content that would provide value to the visitors. We also had to focus on filling in the missing content. Both of these factors were adversely affecting the website’s rank. We build a content strategy tailored to the guidelines provided by the Chitshakti Trust that runs the website. In addition, we also had to come up with ways to attract quality traffic within a very competitive niche. In terms of SEO, we had to strategize ways to rank the website for its numerous categories.

The Solution

Our first step was to run a website audit to better understand the website’s challenges and its reach. Next, we decided to identify commercial categories and optimise them for better visibility by competing with other yoga-centric e-commerce sites.

Based on the guidelines provided by the client, we created and implemented a well-researched and insightful blog strategy to boost the website’s organic traffic.

In order to rank Siddha Yoga’s products on image searches, we built a meticulously crafted Image Optimisation Strategy. Additionally, we leveraged the untapped categories to attract organic traffic to the website.

The Result

After implementing these strategies, the website went through an incredible transformation. We delivered on our promises, successfully achieving all of the client’s requirements. Our efforts were realised with a significant improvement in website performance and visitors flooding the website.

There has been a 100% growth in the rankings for targeted keywords and categories. The website now ranks on the first page for 25 out of 40 targeted keywords.

In April 2020, prior to the implementation of our well-researched content and SEO strategies, less than 638 users visited the website. Over the next two years, the number of users visiting the website has almost quadrupled to 2,551 and continues to grow. Our efforts also improved the website’s URL rank from 12 to 28. Furthermore, Siddha Yoga Bookstore now organically ranks for over 100 targeted keywords.

Keyword Ranking Comparsion