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    Siddha Yoga Bookstore

    Website Design, Responsive HTML/CSS, WordPress Development, WooCommerce

    Siddha-Yoga

    Very professional approach and in-depth knowledge of the current technologies. There were customizations involved and the final delivery was as per our brief. It was a successful collaboration. Clean work and efficient communication. Highly recommended. Wish them best for all endeavors!

    Mr. Ashish Vyas
    Mr. Ashish Vyas

    Executive Manager, Chitshakti Trust

    Transformed Siddha Yoga's Website with our diligently crafted Content and SEO solution.

    The Siddha Yoga Bookstore, managed by the Chitshakti Trust, is a spiritual store dedicated to initiating interested customers into a tranquil life of yoga and meditation. They aim to assist people with self-improvement by offering them materials such as books, CDS, DVDs, and other supporting items for puja and meditation. At Siddha Yoga Bookstore, you'll get authentic copies of learning material as well as products made from natural ingredients.

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    The Challenge

    Siddha Yoga was looking to enrich its website with well-researched content and bring more visitors to its website.

    One of the most difficult challenges was to replace the multiple thin pages with authoritative and high-quality content that would provide value to the visitors. We also had to focus on filling in the missing content. Both of these factors were adversely affecting the website’s rank. We build a content strategy tailored to the guidelines provided by the Chitshakti Trust that runs the website. In addition, we also had to come up with ways to attract quality traffic within a very competitive niche. In terms of SEO, we had to strategize ways to rank the website for its numerous categories.

    The Solution

    Our first step was to run a website audit to better understand the website’s challenges and its reach. Next, we decided to identify commercial categories and optimise them for better visibility by competing with other yoga-centric e-commerce sites.

    Based on the guidelines provided by the client, we created and implemented a well-researched and insightful blog strategy to boost the website’s organic traffic.

    In order to rank Siddha Yoga’s products on image searches, we built a meticulously crafted Image Optimisation Strategy. Additionally, we leveraged the untapped categories to attract organic traffic to the website.

    The Result

    After implementing these strategies, the website went through an incredible transformation. We delivered on our promises, successfully achieving all of the client’s requirements. Our efforts were realised with a significant improvement in website performance and visitors flooding the website.

    There has been a 100% growth in the rankings for targeted keywords and categories. The website now ranks on the first page for 25 out of 40 targeted keywords.

    In April 2020, prior to the implementation of our well-researched content and SEO strategies, less than 638 users visited the website. Over the next two years, the number of users visiting the website has almost quadrupled to 2,551 and continues to grow. Our efforts also improved the website’s URL rank from 12 to 28. Furthermore, Siddha Yoga Bookstore now organically ranks for over 100 targeted keywords.

    Keyword Ranking Comparsion

    Keywords Search Volume April 2020 April 2022 Change
    rudraksha mala online 490 58 18 40
    nepali rudraksha mala 350 72 15 57
    rudraksha bracelets 12,700 37 21 16
    original rudraksha bracelet 290 38 28 10
    bhimseni camphor online 90 45 13 16
    buy camphor online 180 87 23 64

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