Women's Healthcare

The Challenge

Their website was functional but had insufficient content to rank on the search engines. One of the challenges was to add more information to the key treatment pages. The goal was to provide more content to the audience and solve their queries. Also, it is a competitive niche, so we had to navigate it to a particular location and target it accordingly.

Their website had the potential to bring in more leads as well as inquiries. Our end goal was to maximize leads and provide ample amounts of information to the visitor.

The Solution

After researching the brand and the website, our first step was identifying the untapped locations. We gathered these locations around the main destination and targeted them with an appropriate content strategy. Consequently, a local SEO strategy was implemented for NAP syndication and google business profile optimization.

We moved on to strategize an insightful and comprehensive content plan to generate top-quality backlinks through the outreach process. For the treatment pages, we added the content based on the schema strategy. Our objective was to utilize content to its full potential and reap benefits out of it.

The Result

We achieved the set target with conscious efforts. The organic traffic increased by 150% and a growth of 339% for page views.

Additionally, there was a 100% improvement in the ranking for targeted keywords. The goal of bringing in more inquiries through the website was also reached as 4-5 people dropped in to inquire every day.

In 12 months, URL rating accelerated from 6 to 24, and domain rating increased from 0 to 9. The company is currently flourishing abundantly.