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Safari Deal

Web Design, WordPress, SEO & Social Media

4X Website Traffic Growth for Travel Brand Using SEO & Content

Safari Deal is a comprehensive guide for visitors looking for their next safari adventure. It lists over 1,400 safaris brought to you by the most reputable travel partners. Its intuitive interface allows website visitors to filter the safari packages based on types, duration, price, and ratings. With the help of Safari Deals’ exhaustive resources, visitors can find a safari tailored to their choice.

SEO
Web Design

Key SEO Achievements

Increase in
New Users

Increase in
Organic Traffic

Increase in
Pageviews

SEO Results

Keywords	Before SEO	After SEO
best wildlife safari in india	NTH	#24
kenya safaris	NTH	#52
best kenya safari	#39	#22
best safari in botswana	#67	#37
tanzania safari deals	#6	#4
sri lanka safari	NTH	#24

Our Client Rankings

Safari Deal was looking to attract more visitors to their website to get more safari enquiries through their platform. Travel and safari are very competitive niches. We had to devise techniques to rank safari deals for the number of locations it was targeting. Furthermore, the website was also missing some key UI/UX elements.

Our next issue arose when the COVID-19 pandemic occurred. The pandemic adversely affected all travel-centric websites, and Safari Deal was no different. We had to strategize ways to recover and maintain the traffic.

Our first move was to identify commercially essential untapped locations, which were targeted to generate initial impressions for the website. We also created supporting pages around all the primary, targeted locations.

We then focused on enriching the website with the much-needed authoritative content. With our well-crafted content strategy, we focused on building informative parks and tour pages. The content strategy was backed by our diligently created link-building strategy, which helped us enhance the website’s appeal with insightful and well-researched content via commercial and informational intent infographics and blog posts.

Our final step was to improve the website experience by optimising the website with an upgraded UI/UX strategy. It helped Safari Deal retain most of the users who visited their website.

In two years, the organic traffic for Safari Deal skyrocketed by 320%. Back in May 2020, Safari Deal barely received 458 users. Since then, the number of users has quadrupled to 1,925. We were successful in our goal to fulfil all the client’s requirements and helped Safari Deal reach a new milestone. The increase in traffic also positively affected the number of inquiries received by the client.

Thanks to our efforts, Safari Deal saw a significant increase in its organic keyword rankings. Prior to the implementation of our SEO strategies, the website didn’t rank for important keywords. In May 2022, Safari Deal ranked on the search engine’s 1st page for 12 out of 30 targeted keywords.

The Challenge
The Solution
The Result

With a goal to establish Safari Deals as a brand and increase brand awareness, we built a fully-responsive website for Safari Deals from scratch . The design needed to be enticing enough to capture users attention, while at the same time be minimal and clutter-free in order to facilitate easy navigation. It also needed to be highly-functional with plenty of features, so that the client could easily streamline various types of safari tours based on different variables.

With a clear-cut and explicit brief from the client, we had our work cut-out for us. To design the website, we made use of WordPress as it offers a flexible framework for rapid UI/UX development. We created a distinctive website for them with a customized backend. Both the visual interface and the admin panel was well-thought out, so as to attract more visitors and make managing & updating the website simpler.

The new Safari Deal website effectively meet with the precise specifications of the client and was graphically stunning, lightweight and rendered at blazing speed. It featured advanced search function, integrated booking system, custom widgets, reviews & ratings, social media support, filtering tools and more. It offered plenty of customization options for tour management and for categorizing different tour types and pricing. Best part, it offered seamless integration of third-party tools for online payments and had multilingual capabilities that catered to the need of the global audience.

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