Safari Deal

Safari Deal was looking to attract more visitors to their website to get more safari enquiries through their platform. Travel and safari are very competitive niches. We had to devise techniques to rank safari deals for the number of locations it was targeting. Furthermore, the website was also missing some key UI/UX elements.

Our next issue arose when the COVID-19 pandemic occurred. The pandemic adversely affected all travel-centric websites, and Safari Deal was no different. We had to strategize ways to recover and maintain the traffic.

Our first move was to identify commercially essential untapped locations, which were targeted to generate initial impressions for the website. We also created supporting pages around all the primary, targeted locations.

We then focused on enriching the website with the much-needed authoritative content. With our well-crafted content strategy, we focused on building informative parks and tour pages. The content strategy was backed by our diligently created link-building strategy, which helped us enhance the website’s appeal with insightful and well-researched content via commercial and informational intent infographics and blog posts.

Our final step was to improve the website experience by optimising the website with an upgraded UI/UX strategy. It helped Safari Deal retain most of the users who visited their website.

In two years, the organic traffic for Safari Deal skyrocketed by 320%. Back in May 2020, Safari Deal barely received 458 users. Since then, the number of users has quadrupled to 1,925. We were successful in our goal to fulfil all the client’s requirements and helped Safari Deal reach a new milestone. The increase in traffic also positively affected the number of inquiries received by the client.

Thanks to our efforts, Safari Deal saw a significant increase in its organic keyword rankings. Prior to the implementation of our SEO strategies, the website didn’t rank for important keywords. In May 2022, Safari Deal ranked on the search engine’s 1st page for 12 out of 30 targeted keywords.