Doodles by Purvi

The Challenge

Doodles by Purvi’s unstructured website was one of the primary things holding it back from growth. It needed a complete transformation. The client was also looking to improve its reach.

The first issue was building an organised web design with structured pages that could be understood by search engines and users alike. As we worked on the website, we also worked on building a digital marketing strategy to transform Doodles by Purvi’s online persona. Our SEO and Content Strategy would target high-converting keywords to attract quality visitors to the brand’s website. Our goal was to help the innovative jewellery brand increase its revenue through organic searches.

The Solution

Initially, we decided to create a systematic plan to tackle the many issues. We started by creating a structure with the help of Mindmap and sitemap. These helped us understand the focused pages for targeted keywords. They also helped us better organise the website’s content.

To build a functional keyword strategy, we had to modify the website, add/remove and merge a few sections. We also developed an integrated site-wide keyword strategy to improve the brand’s organic performance.

Our decision to optimise the website URLs also played a role in attracting visitors.

Our team also strategized ways to build a profitable content strategy. It included creating informative and commercial blogs to support Doodles online jewellery store, influencing the visitors to make a purchase. The website also required a content-based backlink strategy and site-wide image optimization.

After the launch of Doodles new user-friendly website, we continued to monitor the website’ SEO to quickly fix any issues as they occurred.

The Result

Over a year, Doodles organic traffic sky-rocketed by 194.67%. In May 2021, Doodles barely received 338 users. After we took control of the website, completely transforming it, by May 2022, Doodles received around 996 users, almost twice the initial numbers.

Our well-planned execution of the strategies all improved the organic keyword ranking for almost all targeted keywords. Doodles now ranks on the first page for over 100 transactional keywords. The successful implementation of the SEO and content strategies also increased the number of inquiries received by Doodles.