Short Break Company

The first step was to identify the focused pages for targeted keywords. We created a sitemap and segregated the pages accordingly. Next, to support our keyword strategy, we merged several sections.

The company had an established value which we positively leveraged by curating a URL strategy. To bring in more organic traffic, we promoted informational and commercial intent blogs consistently. Then, we moved on to develop an integrated site-wide keyword strategy and organize the site’s content better.

The next phase was to revamp the website holistically and enhance the user experience. Post-launch, the focus was directed towards solving minimal SEO bugs and increasing site speed. Consequently, we devised a content-based backlink strategy to improve the domain rating. The website was running at its full capacity and growing organically.

After the meticulous execution, there was a noticeable growth in organic traffic by 100% in 1 year. From 472 users in Jan 2018, there was an increase of 6,434 users in December 2020. Our diligently crafted keyword strategy proved helpful for the website too. 50+ target keywords were infused in the pages that welcomed organic traffic.

The bounce rate was reduced to a great extent and an increase in e-commerce conversion rates was found. Additionally, revenue from organic traffic shot up to 63%. Our expert strategies helped the company reach its goal and form a stronger online presence. Their website has turned into a goldmine and is reaping rewards continually.