Fazlani Nature's Nest, a premier wellness center in India, offers a range of rejuvenating retreats and wellness packages, specialising in Ayurveda, detox therapies, weight loss programs, and corporate wellness retreats. Situated near Mumbai and Pune, their services cater to individuals seeking holistic healing through physiotherapy, naturopathy, and meditation retreats. Despite offering high-end luxury wellness services, the client faced significant challenges in establishing a strong online presence, competing with well-established brands, and reaching a global audience. Our objective was to elevate their domain rating, enhance their visibility in search rankings, and boost organic traffic to drive engagement and inquiries.
| Keywords | Before SEO | After SEO |
|---|---|---|
| wellness center in india | #98 | #1 |
| corporate wellness retreat | #71 | #1 |
| wellness packages in india | #99 | #2 |
| ayurveda wellness packages | #98 | #3 |
| detox retreats in india | #99 | #4 |
| weight loss retreats in india | #99 | #9 |
Operating in the competitive Medical & Ayurveda sector, Fazlani Nature’s Nest needed to establish authority online. Their wellness packages, positioned as luxury offerings, required a refined digital marketing approach to attract the right audience. With competitors already enjoying a longstanding online presence, gaining visibility in the top 10 search results proved challenging. Additionally, the website was plagued by slow loading speeds and an accumulation of spammy backlinks, both of which hampered search engine performance. A comprehensive SEO strategy was necessary to overcome these hurdles and position the brand as a top-tier wellness destination.
To address these challenges, we implemented a robust SEO and conversion rate optimisation (CRO) strategy designed to enhance the website’s UI/UX, streamline performance, and increase inquiries. A thorough backlink audit helped us identify and disavow spammy and irrelevant links, ensuring a clean backlink profile. We launched an authoritative link-building campaign, incorporating business listings, contextual backlinks, and high-quality PR activities.
Additionally, we focused on optimising the website following Google’s Core Web Vitals update, addressing speed and performance issues to improve user experience. Underperforming content was either repurposed or removed to ensure all website and blog content contributed to overall search rankings. A structured internal linking strategy was developed, along with the creation of topic cluster pages to improve topical authority. To further refine keyword performance, we addressed keyword cannibalisation issues, ensuring optimal ranking potential for targeted keywords.
The impact of our SEO strategy was evident within nine months. Organic traffic saw a remarkable growth of 183.89%, with user sessions increasing significantly. Comparing October 2023 to July 2024, organic users grew from 2,267 to 6,437, marking an increase of 183.89%. New users surged by 190.35%, while engaged sessions grew by 106.26%. The engagement rate improved substantially, demonstrating the effectiveness of our content and UX enhancements.
Keyword rankings also witnessed a dramatic improvement. Before our intervention, many targeted keywords were not ranked within the top 100 search results. Post-optimisation, the keyword ‘wellness center in India’ secured the #1 position, while others like ‘wellness packages in India’ and ‘detox retreats in India’ achieved top rankings. Additionally, the domain rating improved from 19 to 25, further establishing the website’s credibility.
Our clients share their experience and the results achieved through our collaboration.
Watch their stories for honest feedback and real outcomes.
ColdStar Logistics is a technology-enabled supply chain and cold chain logistics company in India that provides integrated solutions, including warehousing, temperature-controlled transportation, ambient logistics, and end-to-end distribution.
Doodles by Purvi is an exclusive personalised Kids Gold Jewellery brand that has re-envisioned children’s jewellery. It has transferred the traditional jewellery pieces into wonderfully crafted artworks that children would love to wear.
Tara Candles is a premium brand known for handcrafted, eco-friendly, and aesthetically designed candles.
Food Service India Pvt. Ltd. (FSIPL) has been a driving force in the HORECA industry since its inception in 2016.
Safari Deal is a comprehensive guide for individuals specifically looking for safari adventures. They are connected to 1,400+ safaris from reputable partners, filtered by type, duration, price, and ratings. Find your perfect safari with Safari Deals.
Macawber Engineering, established in 1995, stands tall as a leading manufacturer and exporter of pneumatic conveyor systems. Renowned for their diverse product range, including Denseveyors, ash handling systems, and industrial pumps, they cater to both domestic and international markets.
Absolute Cloud (Absolute Networks Pvt. Ltd.) is an experienced IT integration and cloud services company with over 25 years of presence in the technology sector
Mark IT Solutions, a certified 5-Star Sales & Services Partner of Tally Solutions Pvt. Ltd., simplifies account management India's premier ERP business management software, TallyPrime. Their skilled team tailors TallyPrime services as per the business needs.
Bikester Global, India's leading online haven for motorcycle enthusiasts, caters to every aspect of your riding journey. They are more than just a marketplace; they are a passionate community.
The Butternut Company promotes healthy living through high-protein butter and spreads. Their products are organic, preservative-free, dairy-free (can be consumed by vegans), and protein-rich with jaggery. They aim to add a healthy balance to people’s diets; indeed.
Aeroflex Industries, an ISO 9001-2015 certified manufacturer, specialises in flexible flow solutions using high-grade stainless steel corrugation. From their state-of-the-art facility in India, they deliver customised hose assemblies renowned for their quality and reliability.
Rama Cylinders, led by Managing Director Vashu J. Ramsinghani with over 50 years of manufacturing experience, is a premier manufacturer of CNG, industrial, firefighting cylinders and cascades of various capacities.
Complykaro Services Pvt. Ltd. is a Mumbai-based compliance training and consultancy firm founded in 2014 by Mr. Vishal Kedia, an expert in PoSH laws and workplace compliance.
FabriCare is a family-run laundry and dry-cleaning business that has been serving Mumbai since 1980.
Women's Healthcare is a reliable private gynecology clinic in London, UK. They offer personalized medical care to women of all ages. With a holistic approach and minimal intervention, they manage high-risk gynecological conditions successfully.
Kohesi Bond is a recognised manufacturer of high-performance industrial adhesives, specialising in epoxy systems, sealants, and advanced chemical solutions.
Oris Dental is the #1 Dental Care Centre in Sunshine Coast, offering the best dental services and treatments in Maroochydore, Caloundra and Kawana. As a family dentist, they provide professional dental care services, ensuring each patient has a pain-free experience.
Goldmine Project Consultant is a premier luxury interior design and architectural firm in Mumbai, founded in 1989 by Principal Designer Ketan R. Sheth.
The Short Break Company specializes in curated getaways, villa stays, and brief experiences, offering seamless holiday packages for everyone. Explore their collection, embark on extraordinary journeys, and create cherished memories with every moment.
Alfa UV is an ISO 9001-certified firm that specializes in the design, manufacturing, and sale of UV air and water purification systems. It is widely regarded as India's leading maker of "Stainless Steel" UV water filtration systems.
Vastu Shastra, a London-based consultancy, integrates the ancient Indian science of architectural harmony with modern living.
Lucent Gardens Pvt. Ltd is a leading landscaping and horticulture company in India, specialising in the design, installation, and maintenance of outdoor spaces across residential, commercial, and community projects.
Call Us Now on +91 98330 94626 (Sales) or WhatsApp Us or send us an email to hello@capsicum.in to discuss your project further!
Capsicum Mediaworks LLP
Office # 304, 3rd Floor,
Arvind Chambers,
Above Sai Service Centre,
Western Express Highway,
Andheri (East), Mumbai – 400069, Maharashtra, India.
Working Hours:
9.30 AM - 6.30 PM IST
(Monday - Friday)
+91 98330 94626 (Sales) +91 98330 94626 (Sales)
+91 93246 52684 (HR) +91 93246 52684 (HR)
hello@capsicum.in (Sales)
hr@capsicum.in (HR)
© 2009 - 2026 Capsicum Mediaworks LLP.