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ColdStar Logistics

SEO & Organic Traffic

SEO Success: 112% Organic Impression Growth in 9 Months

ColdStar Logistics is a technology-enabled supply chain and cold chain logistics company in India that provides integrated solutions, including warehousing, temperature-controlled transportation, ambient logistics, and end-to-end distribution. With operations across major commercial hubs, the company supports industries such as food & beverage, retail, e-commerce, and healthcare sectors where reliable supply chains, real-time visibility, and consistent product availability are essential. As the brand expanded in a competitive market with established industry players, ColdStar aimed to improve its organic search visibility and strengthen its position as a trusted supply chain solutions provider online. The strategy focused on SEO for logistics companies, targeting high-intent supply chain, warehousing, and cold chain service keywords relevant to B2B decision-makers.

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The website had limited organic visibility for important logistics keywords related to supply chain solutions, warehousing, and cold chain services.
Several core service keywords were not ranking on Google, reducing discovery among potential B2B clients.
Industry-specific service pages for sectors such as pharma, food, and retail had minimal search presence.
Competitive logistics keywords were dominated by established national players with stronger domain authority.
Local and city-level search visibility across major logistics hubs required improvement to support regional enquiries.
The website’s on-page structure and technical SEO required optimisation to improve crawlability, indexing, and keyword relevance.
Search Console data reflected a limited keyword footprint, while off-page authority signals such as backlinks and listings were still developing.

Performed in-depth keyword research to identify high-intent opportunities across logistics, cold chain, warehousing, and supply chain management services.
Refined existing service pages with search-focused content aligned to user intent and relevant B2B logistics queries.
Created and structured industry-specific pages to capture niche segments such as pharma, food, and retail supply chains.
Improved on-page SEO elements, including title tags, meta descriptions, headers, and internal linking across key pages.
Strengthened the technical SEO foundation by resolving crawl issues and improving site structure and content hierarchy.
Implemented location-focused optimisation and expanded business listings to improve local trust signals and visibility.
The strategy was executed with the support of an experienced SEO company in India, ensuring that the optimisation approach aligned with industry search trends and competitive benchmarks.

Core logistics and supply chain keywords that previously had little to no visibility began appearing consistently in Google search results.
Organic search visibility expanded across both service-based and industry-specific keywords aligned with ColdStar’s offerings.
Organic impressions increased from 9.14K in May 2025 to 19.4K in January 2026 over the campaign period, reflecting a strong increase in search visibility across targeted logistics terms.
Several primary keywords progressed into the top search positions, strengthening ColdStar’s competitive standing within the logistics sector.
Service and industry-focused pages achieved improved indexing stability and began attracting relevant search visibility.
Local search presence was strengthened through improved business listings, citation consistency, and Google Business Profile optimisation.
Organic traffic quality improved, attracting more relevant B2B users with supply chain and logistics-related search intent.
Technical optimisations contributed to stronger site health and supported more stable and sustainable ranking performance.

Our Client Rankings

SEO Results

Keywords	Before SEO	After SEO
Supply Chain Solutions Provider	NTH	#1
Retail supply chain solutions in India	NTH	#1
ecommerce supply chain solutions in India	NTH	#2
Food supply chain solutions in India	NTH	#1
Warehouse supply chain solutions in India	NTH	#1
zero stock out	NTH	#1

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Capsicum Mediaworks has been a real win for us. They didn’t just build ColdStar’s website; they shaped it in a way that actually reflects who we are. The SEO work is still underway, but you can already feel the lift. What really stands out is the people. Ridhi, Chiranjiv, Suchitra,…

Ved Salvi
Associate

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ColdStar Logistics

SEO & Organic Traffic

SEO Success: 112% Organic Impression Growth in 9 Months

SEO

Increase in New Users

Increase in Users

Increase in Impressions

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Increase in
New Users

Increase in
Users

Increase in
Impressions