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    Home   //   Case Studies   //   FabriCare

    FabriCare

    SEO & Organic Traffic

    Fabricare-case study page-Mockup

    They Mastered Laundry Care, And We Elevated Their Brand Story

    FabriCare is a family-run laundry and dry-cleaning business that has been serving Mumbai since 1980. With three generations actively involved, the brand brings together deep local understanding and decades of hands-on experience. FabriCare caters to both residential and commercial clients, handling everything from delicate personal garments to large volumes of linens and uniforms for businesses. Equipped with modern machinery, eco-friendly cleaning solutions, and a skilled in-house team, the company is known for its reliable service, quick turnaround, and attention to detail. Over the years, FabriCare has built a strong reputation by blending traditional values with a modern, customer-focused approach.

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    • When the engagement began in 2019, the website had low organic visibility and limited domain authority, resulting in poor search presence and low organic traffic.
    • Core service keywords such as “laundry service Mumbai” and “commercial linen cleaning Mumbai” were not ranking or were appearing beyond Page 3, limiting high-intent search visibility.
    • Google Business Profile had minimal local presence, leading to low calls and website visits from local search.
    • A modest backlink profile slowed trust and authority building in Google’s ecosystem.
    • On-page SEO gaps, including generic meta elements, weak internal linking, and mobile usability issues, restricted rankings, and user engagement.
    • Keyword & Competitor Analysis: Identified high-intent local and service-based keywords across consumer and commercial laundry segments and mapped them to optimised pages.
    • On-Page & Technical SEO: Improved titles, meta descriptions, heading structure, internal linking, mobile responsiveness, and page speed as part of focused SEO services efforts.
    • Content Strategy: Created service pages and blogs addressing customer pain points, supported by clear CTAs to drive enquiries.
    • Link-Building: Secured relevant backlinks from local directories, industry blogs, and commercial cleaning portals to build authority.
    • Analytics & Conversion Tracking: Implemented end-to-end tracking to optimise user journeys and improve lead generation.
    • Organic traffic saw strong multi-fold growth by 2025 compared to the 2019 baseline, reflecting a significant improvement in search visibility and reach.
    • Keyword rankings improved substantially, with many core service and location-based terms moving from deeper result pages into the top positions on Google.
    • The backlink and referring-domain profile strengthened steadily, resulting in higher domain trust and consistent referral traffic from relevant sources.
    • User engagement improved noticeably, with longer session durations and higher page views per visit, indicating better content relevance and site experience.
    • Lead generation from organic search increased markedly, with enquiries, service-booking actions, and call-to-action clicks more than doubling, demonstrating tangible business impact from SEO efforts.

    Our Client Rankings

    SEO Results

    Keywords Before SEO After SEO
    laundry services in Vile Parle NTH #2
    dry cleaning services in Vile Parle NTH #2
    best laundry services in juhu NTH #3
    laundry service near Powai, Hiranandani NTH #2
    professional curtain cleaning in Mumbai NTH #1
    laundry service in juhu 13 #3

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