Food Service India

To overcome these challenges, a strategic SEO approach was implemented. A comprehensive content strategy was developed to improve user experience and increase customer inquiries. Blog posts were regularly published and continuously optimised with additional content, CTA buttons, further reading sections, and multimedia enhancements to attract relevant traffic. In alignment with Google’s Core Web Vitals update, the website was optimised for speed and usability, ensuring a smoother browsing experience.

Technical improvements included the implementation of Schema Markup across all category and product pages, improving search engine visibility. Additionally, spammy and irrelevant backlinks were disavowed, ensuring a clean and authoritative backlink profile. A dedicated backlink strategy was introduced, focusing on outreach, contextual backlinks, company listings, and directory submissions to strengthen FSIPL’s domain authority. Furthermore, an internal linking strategy was employed to improve site structure, and meta tags were meticulously implemented across key pages to enhance search engine optimisation.

The impact of the SEO strategy was remarkable, leading to a significant increase in organic traffic. In just one year, organic traffic surged by 244.06%, demonstrating the effectiveness of the optimisation efforts. User engagement also saw substantial improvements, with a 241.34% rise in new users and a 238.11% increase in sessions. Engaged sessions grew by 232.29%, while the engagement rate improved from 60.56% to 64.93%, indicating higher user interest and interaction with the content.

FSIPL witnessed a 100% improvement in organic keyword rankings, with 21 out of 31 targeted keywords securing top 10 positions. The domain rating experienced a significant boost, climbing from 6 to 21 in just nine months. Several key pages started ranking for highly relevant keywords, driving an influx of quality traffic to the website. Moreover, the website’s performance on GTmetrix improved to a ‘B’ rating, reflecting the enhanced speed and efficiency of the site. As FSIPL continues to expand its digital footprint, its strong online presence ensures that it remains at the forefront of the food service industry.