Handful of Health's

The Challenge

Handful of Health was interested in attracting quality traffic to their website through organic techniques.

Our biggest challenge was adding high-quality and valuable content to product and category pages. Running a site audit helped us discover that the client’s website was also missing a few essential elements that were vital from a user perspective. The absence of these was affecting their overall performance. Also, since Handful of Health was a part of a competitive niche, they had several categories that needed individual solutions.

The Solution

First and foremost, we tackled the issues of too many categories. In order to fix it, we started by identifying commercially important categories that could be optimised to compete with other eCommerce sites. We also focused on the untapped categories. These helped us discover keywords that we leveraged to attract quality traffic. Both of these measures significantly improved the website’s organic ranking.

Additionally, we set up a well-researched and insightful blog, which aided the website’s organic growth.

Next, we turned our sights toward image optimisation. We carefully implemented our image optimisation strategy to rank Handful Of Health’s products in the image search. We also transformed the website with a meticulously crafted UI/UX experience, improving the overall user experience.

The Result

Our extensive experience within the field aided us in bringing our plans for Handful of Health to fruition. By May 2022, Handful of Health’s organic traffic shot up by 237.86%, a significant increase from its original traffic.

In May 2021, Handful of Health received only 280 users. With us in the driving seat, these numbers tripled over a period of one year. With our combined efforts, we were also able to improve the ranking for almost all of the targeted keywords. In 2022, Handful of Health ranked 12 out of the 30 essential keywords.

The substantial increase in organic keyword rankings increased the traffic. It also increased their sales, generating higher revenue.

Keyword Ranking Comparison