HostingClues

The Challenge

After several discussions and deliberations, we identified the milestones to achieve for the client. The first challenge was in crafting a responsive and search-friendly website. This was to ensure an excellent user experience and retain the user for a longer period. On the SEO front, adding backlinks was the top priority.

We wanted to maximize their visibility on the digital platforms as well as increase revenue from organic searches. Along with this, we had to drive more traffic to the website and expand the current usage rate. All the SEO optimizations had to be incorporated into the site to enhance the 360-degree functions.

The Solution

To improve the domain rating of the website, we devised a content-based backlink strategy. Moreover, to streamline the keyword strategy, we either merged or removed certain unnecessary sections in the website.

The next step was to curate a strong content marketing strategy to increase awareness. Local listings were set up to improve the ranking. An integrated site-wide keyword strategy was implemented to optimize the complete interface.

Taking advantage of the formed value of the brand, our URL strategy was infused into the project. We understand the importance of commercial pages. Therefore, to accelerate its growth further informational blogs were published on the site. After identifying the user intent, we differentiated the site’s content for better visibility and engagement. Lastly, post the website launch, SEO bugs were taken care of and monitored for time being.

The Result

Their website witnessed steady growth and the business flourished exponentially. After the execution, the organic growth surged to 100% in 2 years. January 2019 saw 629 users whereas March 2022 welcomed 3,713 users. In the same month, 3,645 new users visited the website.

With our considerable efforts, a reduction in bounce rate was observed. Also, 30+ targeted keywords ranked on the top. Domain rating escalated from 30 to 57 in just 2 years.

Keyword Ranking Comparison