Macawber Engineering Systems India Pvt. Ltd.

Our team orchestrated a comprehensive solution, starting with migrating the website from HTML to WordPress for enhanced functionality. We implemented an insightful content and Conversion Rate Optimization (CRO) strategy to enhance UI-UX and drive inquiries. 

The content received a significant upgrade on service, industry, and product pages, complemented by the incorporation of schema markup. The website runs smoothly after optimisation aligned with the ‘Core Web Vitals’ update. 

Our efforts extended to optimising existing blogs and introducing new ones, strategically generating high-quality backlinks through outreach, aiming to improve user experience, content quality, and online visibility.

The implemented strategies yielded significant results, boasting a 100% improvement in the search engine ranking for targeted keywords, with 12 out of 15 securing top #3 positions. Monthly inquiries witnessed a substantial increase, escalating from 2 to 20. 

Over 18 months, the domain rating surged from 2 to 25. The website now ranks for over 300 crucial keywords in organic searches, contributing to a robust online presence. While achieving these milestones, the website maintained a commendable ‘B’ score in GTmetrix, reflecting the successful optimisation of its performance.