Oris Dental

The client’s primary focus was to generate enquiries through the website. However, the lack of adequate content on key treatment pages hampered their growth and made it difficult to rank for target keywords. Slow-loading website speed further exacerbated the issue. To add on, thin pages on the website lead to a high bounce rate.

Local SEO strategy was implemented to optimise Oris Dental’s online visibility, and for NAP syndication and Google Business profile optimisation. The team began a complete overhaul of the website by revamping and optimising it as per the ‘Core Web vital‘ update. Backed by a comprehensive content strategy, the team was able to enhance the client’s website ranking. Schema strategy was also added for treatment pages. Plus, to generate high-quality backlinks, the team executed a well-research and structured outreach process.

With the suggested solutions implemented, the website was able to increase its organic traffic by 190%. Below is the detailed statistics that display the increase in the website’s organic traffic from March 2020 to March 2022.

A massive growth was visible in the organic keyword ranking with 100% improvement for targeted keywords. 14 out of the total 20 target keywords are ranking on the 1st page of Google. The website also saw a substantial rise in the number of enquiries generated, with a daily count between 4 to 5.

The domain rating increased from 0 to 13, while the URL rating increased from 6 to 14 in just 24 months. The website also ranked successfully for 100+ vital keywords in organic searches. Moreover, the website scored an ‘A’ in GTmetrix, which indicates optimal website speed and performance.