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    Home   //   Case Studies   //   Rama Cylinder

    Rama Cylinders

    SEO & Organic Traffic

    Ram-Cylinders--mockup

    SEO Case Study: 291.5% Organic Growth for Rama Cylinders in 12 Months

    Rama Cylinders, led by Managing Director Vashu J. Ramsinghani with over 50 years of manufacturing experience, is a premier manufacturer of CNG, industrial, firefighting cylinders and cascades of various capacities. ISO 9001, ISO 14001, and OHSAS 18001 certified, the company operates two state-of-the-art plants in Bhimasar, Gandhidham, and SEZ, Kandla, with a combined annual capacity of 700,000 high-pressure seamless steel cylinders. Rama Cylinders exports globally and supplies domestic OEMs and regional retrofit sectors.

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    • The newly optimised website had a low domain authority and a minimal backlink profile.
    • Core product keywords such as ‘CNG Cylinders’, ‘Oxygen Cylinders’, and ‘Industrial Gas Cylinders’ were either not ranking or appearing beyond Page 5.
    • Organic traffic was limited, generating very few leads.
    • Google Business Profile had minimal presence, producing only a handful of calls and visits.
    • Additionally, missing service and product pages restricted visibility for high-demand industrial, medical, and firefighting cylinders.
    • Technical SEO Fixes: Enhanced website health to 99% by resolving crawl issues, broken backlinks, and site structure.
    • Content Expansion: Developed detailed service pages for DOT Cylinders, Industrial Gas, CNG/Bio-CNG Cascades, and Medical Oxygen.
    • On-Page Optimisation: Optimised meta titles, descriptions, schema, and internal linking to strengthen topical authority.
    • Keyword Strategy: Targeted industry-specific, high-volume keywords like Oxygen Cylinders, Firefighting Cylinders, and CNG Cascades.
    • Content Marketing: Published blogs on Safety, Industrial Gas Applications, and Fire Extinguishers to capture long-tail queries.
    • Off-Page SEO: Built high-quality backlinks through business listings and authoritative content-based sites.
    • Google Business Profile Optimisation: Improved NAP consistency, updated photos/content, and monitored profile performance.
    • Organic traffic increased by over 300% within a year.
    • Sessions and engaged sessions also saw a proportional rise.
    • Key keywords improved: NGV Cylinders and Firefighting Cylinders reached #1, CNG Cylinders moved from Page 5 to Top 2.
    • Search impressions grew by more than 1,200%, while clicks more than doubled.
    • Leads improved considerably, with form submissions, calls from Google Business Profile, and website visits from GBP showing over 3X growth.
    • Blog content on industrial safety and firefighting maintained steady organic traction, establishing the website as a trusted resource in its industry.

    Our Client Rankings

    SEO Results

    Keywords Before SEO After SEO
    CO2 Cylinders #92 #5
    Medical Oxygen Cylinders #40 #4
    DOT Cylinders NTH #4
    Nitrogen Cylinders NTH #5
    Hydrogen Cylinders NTH #5
    CO2 Cylinders #57 #5

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