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    Home   //   Case Studies   //   Vastu Shastra

    Vastu Shastra

    SEO & Organic Traffic

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    Vastu Shastra: Bridging Ancient Balance with Modern Digital Growth

    Vastu Shastra, a London-based consultancy, integrates the ancient Indian science of architectural harmony with modern living. Rooted in traditions from the Indus Valley civilisation, the firm’s philosophy revolves around balancing the five elements: earth, water, fire, air, and space to enhance wellness and prosperity. Through its modernised “4-Step Method”, Vastu Shastra offers personalised consultations for homes, commercial spaces, property developments, and global clients seeking holistic environmental alignment.

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    • The website struggled with low organic visibility in both Google UK and India for its primary Vastu-focused keywords.
    • Core keywords related to home, business, and property Vastu ranked beyond page 3, restricting organic clicks and discovery.
    • The backlink profile lacked authority and included very few niche-relevant referring domains.
    • On-page SEO inconsistencies affected keyword mapping and the site’s hierarchy.
    • Technical issues such as slow page load, missing schema, and low Core Web Vitals hampered crawl efficiency.
    • Blog content was limited and misaligned with user search intent, leading to weak topical authority.
    • Conversion tracking was not implemented, making it difficult to identify which channels were contributing to leads or conversions.
    • Conducted in-depth keyword and content gap analysis targeting long-tail terms for Vastu consultation, home Vastu tips, and business success.
    • Reworked meta titles, descriptions, and header tags to align with target search phrases and improve click-through rates.
    • Built an educational content strategy with expert blogs, enhanced service pages, and structured FAQs to address user queries naturally.
    • Improved technical SEO through optimisation of page speed, mobile responsiveness, and schema integration for better indexing.
    • Strengthened off-page visibility with high-quality link-building across trusted architecture, design, and spiritual lifestyle websites.
    • Enhanced internal linking between core services, testimonials, and blog sections to improve site discoverability.
    • Implemented detailed conversion tracking through Google Analytics and Search Console to connect keyword performance with lead generation.
    • Refined the conversion funnel with clear CTAs, better service differentiation, and trust-building elements such as client reviews and case study snippets.
    • Achieved a 13x growth in organic traffic between July 2023 and September 2025.
    • Core service and consultation keywords advanced from pages 3 and 4 to top 3 rankings in Google UK.
    • The website’s technical health score improved significantly, reflecting increased SEO stability and site performance.
    • Average keyword ranking positions more than doubled, with major gains for home and commercial Vastu categories.
    • Domain strength and backlink quality improved, enhancing trust signals and visibility.
    • Organic lead enquiries nearly tripled, with a consistent pipeline of local and global clients.
    • The site maintained ranking stability through multiple Google algorithm updates.
    • Vastu Shastra is now positioned as a global digital authority in modern Vastu consultation, successfully combining ancient wisdom with data-driven growth.

    Our Client Rankings

    SEO Results in UK

    Keywords Before SEO After SEO
    Vastu Shastra Specialist NTH #1
    Professional Vastu Consultant NTH #1
    Learn Vastu Shastra Online NTH #1
    Learn Vedic Astrology NTH #1
    Vastu for new home construction NTH #1
    Vastu consultation online NTH #3

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