Macawber Engineering Systems India Pvt. Ltd.

Macawber Engineering Systems India Pvt. Ltd. faced challenges as a relatively new entrant in a competitive market. The absence of content on product pages and industry information posed a hurdle in delivering comprehensive information to visitors. Generating inquiries through the website was a primary concern. 

The website’s slow loading speed also hindered user experience and potential customer engagement. Addressing these challenges required a strategic approach to establish a stronger online presence, enhance information availability, and optimise website performance.

Our team orchestrated a comprehensive solution, starting with migrating the website from HTML to WordPress for enhanced functionality. We implemented an insightful content and Conversion Rate Optimization (CRO) strategy to enhance UI-UX and drive inquiries. 

The content received a significant upgrade on service, industry, and product pages, complemented by the incorporation of schema markup. The website runs smoothly after optimisation aligned with the ‘Core Web Vitals’ update. 

Our efforts extended to optimising existing blogs and introducing new ones, strategically generating high-quality backlinks through outreach, aiming to improve user experience, content quality, and online visibility.

The implemented strategies yielded significant results, boasting a 100% improvement in the search engine ranking for targeted keywords, with 12 out of 15 securing top #3 positions. Monthly inquiries witnessed a substantial increase, escalating from 2 to 20. 

Over 18 months, the domain rating surged from 2 to 25. The website now ranks for over 300 crucial keywords in organic searches, contributing to a robust online presence. While achieving these milestones, the website maintained a commendable ‘B’ score in GTmetrix, reflecting the successful optimisation of its performance.