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    Home   //   Case Studies   //   Tara Candles

    Tara Candles

    SEO & Organic Traffic

    Tara-candles-mockup

    They Blend Sustainability With Elegance, And We Illuminated Their Digital Presence!

    Tara Candles is a premium brand known for handcrafted, eco-friendly, and aesthetically designed candles. Using pure soy wax and essential oils, the brand combines artistry with environmental consciousness, appealing to those seeking natural and luxurious candles for décor, relaxation, and gifting.

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    • As a new e-commerce brand, Tara Candles had minimal online visibility and limited keyword rankings.
    • The website’s domain authority was low, with very few quality backlinks to support organic growth.
    • Organic traffic and conversions were negligible, failing to reflect the brand’s premium value proposition.
    • Product pages lacked keyword-rich content, unique descriptions, and internal linking.
    • Technical SEO issues such as broken links, crawl errors, and weak site architecture impacted indexing.
    • The absence of a blog or content plan limited performance for long-tail searches like “candle manufacturer in India” and “scented candle brands”.
    • The Google Business Profile was incomplete and inactive, restricting local and branded search presence.
    • Technical SEO Fixes: Conducted a comprehensive audit to enhance site structure, resolve crawl errors, optimise speed, and strengthen indexing health.
    • On-Page Optimisation: Refined metadata, headers, and schema markup; improved internal linking; and rewrote product and category descriptions with commercial intent keywords such as “soy candles” and “scented candles online”.
    • Content Marketing: Devised a content plan centred on lifestyle and wellness themes like aromatherapy, gifting, and eco-friendly décor to attract wider audiences.
    • Seasonal Strategy: Developed festive and seasonal blogs for peak demand periods like Diwali and Christmas to align content with user intent.
    • Authority Building: Strengthened backlink profile through niche directories, décor publications, and lifestyle websites, boosting domain trust.
    • Local SEO & GBP Optimisation: Claimed and optimised Google Business Profile with images, descriptions, consistent NAP data, and regular updates to increase visibility and credibility.
    • Conversion Tracking: Implemented analytics and dashboards to monitor real-time performance, keyword trends, and conversion funnel metrics.
    • Achieved over 6X organic traffic growth through consistent SEO execution and quality content.
    • Witnessed a remarkable improvement in keyword rankings, with several target terms entering the Top 10 on Google.
    • Overall search visibility and click-through rates increased significantly due to optimised titles and meta descriptions.
    • Enhanced engagement metrics with reduced bounce rate and longer on-site interaction.
    • Organic channels began contributing a notable share of total sales and enquiries.
    • Google Business Profile saw a steady rise in profile views, calls, and website visits, improving local brand reach.
    • Within 16 months, Tara Candles transformed from a low-visibility startup to a recognised organic performer in the premium candle segment.

    Our Client Rankings

    SEO Results

    Keywords Before SEO After SEO
    Best Candle Manufacturer in India NTH #1
    customised candles manufacturer NTH #1
    perfumed candle manufacturers in Mumbai NTH #1
    aroma candle manufacturers in Mumbai NTH #1
    Best Candle Manufacturer in Mumbai NTH #2
    scented candle manufacturers in India NTH #2

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