Aeroflex Industries Limited

This website operates in a dynamic and competitive niche. As a relatively new player in the market, highlighting their unique strengths to stand out from the crowd became essential to solidify their value proposition.

Another key challenge was improving user experience; the website needed more content for product and service pages. The UI-UX was further impacted by slow website speed.

An additional check box was to develop strategies to enhance user engagement and interaction and increase online inquiries.

We orchestrated a strategic solution, implementing an insightful Content and Conversion Rate Optimization (CRO) strategy. Our team upgraded service and product pages, infusing them with enriched content and incorporating schema markup. 

Rigorous website optimisation aligned with the ‘Core Web Vitals’ update ensued, ensuring a seamless user experience. In tandem, our team optimised existing blogs and introduced new content, employing a targeted outreach process to generate high-quality backlinks. This comprehensive team effort aimed to enhance UI-UX, deliver comprehensive information, and drive increased inquiries for Aeroflex.

The implemented strategies yielded remarkable results for Aeroflex. Organic keyword rankings witnessed a phenomenal 100% improvement, with 12 out of 15 targeted keywords securing top #3 positions. The impact on website inquiries was substantial, experiencing a monthly surge from 2 to an impressive 40. 

Over 18 months, the domain rating soared from 2 to 25, underscoring a significant boost in online credibility. The website now ranks for 300+ crucial keywords in organic searches, contributing to its heightened visibility. Further attesting to its enhanced performance, the website boasts a commendable “B” score in GTmetrix.