D2C ecommerce platforms support online stores and businesses’ overall growth and journey. They offer multiple services, tools, and management features that enable online stores to stand out in the competitive marketplace. There are various D2C platforms that provide basic to advanced services. You can choose from them according to your needs and services.
Here is an overview of what a D2C ecommerce platform is and a list of the best D2C ecommerce platforms for online stores in India.
What is a D2C E-Commerce Platform?
D2C is a direct-to-consumer e-commerce platform that allows manufacturers to distribute and sell their products directly to the ultimate consumers. In a traditional model, manufacturers sell products to wholesalers, wholesalers sell to retailers, and retailers sell to consumers. However, a D2C platform eliminates the need to reach consumers through intermediaries. It allows manufacturers to directly interact with consumers, listen to their queries, and address their grievances.
11 Best D2C E-Commerce Platforms for Online Store
There are many well-designed and well-developed D2C platforms that offer an excellent user interface to both manufacturers and consumers. Here are the top platforms for D2C online stores in India:
1. Shopify
Shopify is one of the best-established and enhanced D2C e-commerce platforms. It offers an easy-to-use and interactive user interface that allows you to easily manage your online store. Its key features include customised themes, marketing tools, inventory management, and payment gateways that ensure the smooth operation of the business.
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WooCommerce is an amazing WordPress plugin that allows you to customise and manage your existing WordPress website effectively. Its key features include SEO, built-in marketing tools, various free extensions, and customisation. This platform enhances your store’s online presence and helps in building a strong brand image.
3. Sekel Tech
Sekel Tech is an enhanced D2C e-commerce platform that significantly enhances the development and growth of retail businesses in India. It helps the store in sales, distribution, and content marketing. It offers an effective SaaS platform that seamlessly integrates the offline and online worlds. The key features provided by this platform include personalisation, rich content generation, distribution tools, web traffic reporting, and data security and management.
4. Dukan
Dukan is an e-commerce D2C platform that supports merchants that do not have prior experience in programming and computer language. The platform helps the merchants in establishing their online store using smartphones. The key features and tools offered by this platform include inventory management, a website builder, email marketing, data analytics, and customised themes.
5. BigCommerce
BigCommerce is India’s most famous SaaS e-commerce D2C platform. It supports merchants across India in building their online stores and establishing themselves in the competitive market. It helps them in grading, scaling, and building organic traffic. The key features of this platform include CRM, mobile access, data management, email marketing, and inventory management. This platform helps you explore unlimited opportunities in the e-commerce market.
6. Wix eCommerce
Wix eCommerce is a preferred D2C platform for small and medium enterprises. This platform enables stores to create a variety of templates to showcase their products and services. The services offered by this platform include a website builder, a checkout process, an integrated payment system, and theme and template customisation.
7. Pixpa
Pixpa is a multifunctional and all-purpose online D2C platform that helps businesses and merchants of all sizes. This platform helps you create a professional, attractive, and easy-to-navigate website to build a strong online presence and attract customers from different parts of the country. It offers enhanced services like content management, inventory management, online booking tools, customised templates, and promotion management.
8. InstaMojo
Instamojo is a platform that allows small businesses to grow and compete in the challenging market. This platform helps you to create an online website with ease, without any hassle to write difficult codes and languages. The platform enables you to create a strong online presence, build your store, manage data analytics, and enjoy an integrated support system.
9. Squarespace
Squarespace is a well-established online D2C platform that is known for its outstanding and professional template features. You can convert your online store or business from scratch to a profitable investment with the help of this platform’s award-winning templates. Apart from these key features, it also offers you CRM, audio file management, data security, content management, and categorisation.
10. Volusion
With this fabulous e-commerce platform, businesses can get valuable marketing and web design services. The platform allows you to create SEO-friendly product descriptions, pages, and websites. It also offers enhanced features like data security, marketing, SEO management, order management, and multi-channel marketing to support your store’s overall growth.
11. Elementor
Elementor is a free-to-use D2C WordPress website builder platform that enables you to build professional websites with confidence. With the help of this platform, you can create a highly interactive, performing, and responsive website. The platform offers you a pixel-perfect website, customisable designs and themes, a drag-and-drop feature, and SEO management services.
How to Choose the Right D2C eCommerce Platform?
Among the many direct-to-consumer ecommerce platforms available, it is pretty confusing and challenging to choose one that fits your needs and requirements. However, by considering the following points, you can simplify this tricky task.
1. Choose a website that offers customer data collection services and enhanced analytical tools for better functioning.
2. Always prefer a website that offers robust and functioning segmentation tools to analyse customer behaviours, choices, and browsing habits. It is also crucial to opt for a platform that supports the SEO best practices, which you will follow to optimise your SKUs in the ecommerce platform. This helps you in increasing your sales volume.
3. Look for a D2C platform that supports thumb-friendly navigation, mobile optimisation, and responsive design to attract more organic traffic.
4. Consider choosing a platform that offers payment and checkout flexibility.
Once you have shortlisted the best fit for your business, you can also consider partnering with an SEO agency in Mumbai to optimise your SKUs and generate organic traffic to your e-commerce website.
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Final Thoughts
Choosing the best D2C e-commerce platform for online store is crucial to ensure long-term survival and growth. Among so many available options, choose a platform that offers robust online features. Your business’s future looks brighter when you choose the right D2C platform. Review what each platform offers and match the services with your specific requirements.
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