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A website’s credibility is highly dependent on how valuable the users find it. It is a fact backed by several statistics. One such statistic observes that around 75% of consumers admit that they judge a company’s credibility based on its website design.
For example, have you ever visited the website of your favourite brand only to find it changed, but not in a good way? It is harder to find the Menu, and the new interface is distracting. This is likely to put off the majority of website visitors. Initially, the users may provide feedback, but if they don’t see it implemented, it is bound to frustrate them. Some may even question the brand’s credibility. They might even consider finding another brand that has a more user-friendly website.
To ensure you – as a business owner – don’t face such problems, we have created a detailed web design best practices checklist. This checklist narrows down the essentials of building a user-friendly website.
Read: Crucial Web Design Statistics To Know This Year
A target audience allows you to focus your sales and marketing tactics on a particular group of people who are likely to visit your website, online store, or blog. Be it a blog or business website, you need to consider the target audience. Narrowing down a target audience can include finding out information such as age, hobbies, lifestyle, job, and income.
Suppose you are designing a website for a local Library. It with automatically narrow down your psychographic to people who enjoy reading. You may want to build a website that influences the viewers to visit the library. For this, you’ll need additional information, such as do people prefer to rent or borrow books instead of purchasing them? This is the kind of information that will help increase your website’s traffic.
Here are a few ways to Identify the target audience for your website:
1. Begin with your current customers: Suppose you are creating a website for an ‘Afro Hair Products’ Brand. Your current customers are men and women with thick curly and coily hair. That is who you need to target. Make a list, find out the similarities between these customers, and that list includes the characteristics of your target audience.
2. Target people in need of your services: A product, website, or service is created for a reason. Some build it as a portfolio, while others focus on selling a product or a service. Those who intend to sell should focus on people who need their services or products.
3. Conduct Customer surveys: Surveys are one of the best methods to learn more about your customers’ psyche. There are several free online survey tools to use. Listed below are four free tools that you can use.
Based on studies conducted by Mark Murphy, people prefer to have their facts and data with a side of storytelling. These studies observed that nearly half of the people would be convinced by facts and data, while the other half wanted to be wooed by a story. When you build a target audience, you’ll gain information to help you decide which way your target audience leans.
Now, let’s talk about the brands that cater to a target audience that prefers authentic storytelling. Although they prefer stories, they also like them to be 100% genuine. It means you may tell them a story as long as it doesn’t lie about what your website services offer.
Here are a few reasons why you should incorporate storytelling in your website:
What do you consider a website theme?
It isn’t just a simple decorative theme that makes your website look attractive. It is more than that. It is a brand statement that translates across all media, including social platforms and print. Right now, we’ll focus on building a website theme guide. Here are a few guidelines:
A step that goes hand in hand with website development planning is to finalize the colour scheme. Believe it or not, people subscribe to colour theory. Therefore, they are conditioned to believe that colours are symbolic. For example, Blue is considered trustworthy and one of the most used branding colours.
A study conducted by Dr Peter Koenig observed the red-green axis as overtly attention-grabbing in a jungle environment. When overused, these colours can be quite distracting. They need to be used with gradients, whitespaces, and lighter colours. Eye-popping colours are more suitable for features such as a call to action button. But colours are just a part of it. There are more factors to consider.
In order to tick these suggestions off your website design checklist, there are a few things that you need to remember. People prefer clean and simple designs, with consistent branding throughout all pages. Also, focus on building an effective layout for every web page.
The next item on our web design checklist includes Call To Action, which compels website visitors to procure your services. We are sharing effective CTAs of four top-tier brands to give you an idea of what it takes to create an impactful CTA.
Call to action: Cloudflare’s straightforward, Under Attack CTA mirrors the sentiments of the people who visit the websites. So, they are more likely to click on the button than the sign-up button next to it.
Call to action: “Get 3 Months Free”, highlighted in attention-grabbing white font on a black button.
Notice how there are no conditions, just a straightforward 3-month free access to a bounty of music by world-renowned artists. Of course, if the users decide against the service, they can cancel their subscription and delete their account anytime.
Call to action: “ Sign Up for Free”, on a green button consistent with the website’s theme, yet attention-grabbing. Although Evernote has premium plans, it also offers a feature-rich free plan. The “Sign Up For Free” CTA highlights these services, influencing people to sign up.
Call to action: Adobe’s clever “Save Now” CTA for the Cyber Monday sale. Shopping events such as Cyber Mondays and Black Fridays allow you to offer your products and services at a discounted price. These events are a perfect opportunity to use the “Save Now” CTA.
SEO Company in Mumbai, an advanced digital marketing strategy, is known for its persistent growth. Without SEO, you’ll probably have to shell out more money on advertisements (paid ads) until you establish a solid base of loyal customers, and it will take a lot of time. Here are a few more reasons why you need to add SEO to your web design checklist.
Listed below are a few SEO techniques that’ll improve your website’s performance.
According to statistics, around 70% of online businesses fail because of poor user experience. It sheds light on the importance of presenting your users with a fully functional and organised navigation bar. Another statistic emphasises how bad experiences can affect consumers. Due to this factor, around 88% are less likely to return to your website.
Bad experiences include not being able to find what they want. So, if consumers do not find what they want within a few seconds, they are likely to leave, increasing your website’s bounce rate. This is why intuitive navigation should be a part of your website best practices checklist.
Below is a screenshot of BBC.com’s Navigation. BBC is a news giant that needs no introduction. Look at how they have sorted each section clearly. So, suppose someone wants to check out their short videos, the visitors will head over to the Reels tab.
Furthermore, the More option beautifully includes the remaining sections instead of crowding them and disrupting the visibility of all labels.
Next on our web design best practices checklist, we have website image optimisation, also known as image compression. Based on statistics, compressing your website’s images by 25% can save over 250KB, whereas 10% can save over 1MB space, which lightens the website bulk improving the website loading speed.
Although essential to user experience, high-quality stock images can sometimes act as a roadblock to your website loading speed. You can compress it using free image compression tools such as:
CSS Sprite is another way to compress images. It allows you to navigate through the GIF image and pick the image you want to be displayed.
Read: How To Optimise Images For (Social Sharing) In WordPress
We have already seen how high-quality images can cause the website to load slow. Let’s take a look at other factors that slow down a website:
The simplest solution is to minify the code snippets by deleting them. Once you delete the code, it will significantly improve the website loading speed. The page redirects also need to be addressed. The outdated redirects need to be updated, eliminating a chain of unnecessary redirects. Remember that the first five seconds of the website load time is critical and impactful for conversion rates.
Today, building a website has become synonymous with a responsive website. Older website themes were created only for desktop viewing and have become dated. So, if you try to run these websites on the phone, they won’t render accurately.
For example, if you try to load a website that is not responsive on a mobile phone browser, it will show misaligned images. What looks great on your desktop will probably go out of the frame in the mobile view. To avoid such problems, stick with modern website designs to give your users an exceptional website experience.
Check out our web design services in Mumbai to know how we can help you build a responsive website.
Website Accessibility speaks about a website accessible to people who have disabilities and impairments. These disabilities could be motor, visual, speech, auditory, or cognitive. We have added this item to the website best practices checklist because Inclusivity is an essential element in today’s empathic world. Let’s see how it can be done.
Check our web development services in Mumbai page to know how we can help you build a website that is accessible to all.
We all understand the importance of standing out in this competitive industry, but standing out doesn’t have to mean starting from scratch. We live in a world of constantly changing technology. This rapid growth rate affects the user experience, as with every new update to the site, there is a loss of familiarity.
To use your website, people have to understand it. When they visit a website, they’ll look for familiar things, such as a logo on the top left corner of the website, the navigation bar at the top of the website, and adding a link to a logo to bring the visitor back to the home page. It is something that needs to be preserved. You can always slide in new features one-by-one once they get used to your services.
Offer complete transparency with your policies and pricing packages. People are more likely to trust and contact a website that has both a contact page and pricing packages instead of simply a CTA, popping up everywhere asking them to contact the company. As we have seen, when used appropriately, CTA can do wonders. But not in all cases.
Read: Ingenious Examples of Personal Logos and Branding
Heatmap and A&B testing are as essential to your website’s success as the air we breathe. We have included these two practices in our website best practices checklist because they will guide you to design a user-centric website.
What is Heatmap? What does it do?
As the name suggests, Heatmap is a tool that shows you the mapping of your websites. It highlights the places where users have clicked the most. It also displays data relevant to scrolling. Furthermore, it allows you insights into the workings of your website, showing you what’s working and what’s not.
What is A/B Testing?
A/B Testing refers to the process of showing two or more versions of the same site to website visitors to get their input, to determine which one creates maximum impact and will drive sales. It is also known as split testing.
A/B testing checks website elements such as headlines, sub-headlines, body, subject lines, design, layout, navigation, forms, CTA, testimonials, and content. There are 4 different types of A/B testing suitable for specific requirements: A/B testing, Split URL testing, Multivariate Testing, and Multipage Testing. You can use tools such as Google Optimize, Omniconvert, Crazyegg, and Ab Tasty.
Benefits of A/B Testing
Were these website design best practices helpful? Let us know in the comment below!
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