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Our informative Magento SEO Guide will explore everything you need to know about advanced SEO for Magento 2. Magento 2, the latest version of Magento, is a powerful open source e-commerce platform that allows users to create an online store with ease. However, setting up a store doesn’t guarantee that you’ll get a good search engine ranking, especially since the top ranking positions are held by top e-commerce platforms.
With this guide, you’ll learn why SEO is important for your Magento 2 store, factors that go into technical SEO for Magento 2, SEO extension for Magento 2, and how you can do SEO for your product and category pages. So, let’s get started with a brief overview of Magento 2.
Magento 2, developed by Adobe, is a powerful and versatile e-commerce platform that gives businesses the opportunity to create dedicated online stores and manage them effectively. Magento 2 provides a range of features and functionalities designed to support the needs of modern e-commerce businesses.
Magento 2 is available in 3 different variations:
Key features of Magento 2 include:
There are numerous vital reasons why SEO is crucial to the success of stores built on the Magento 2 platform, including:
This Magento 2 SEO guide will help you identify and understand ways to optimize the platform and get more website traffic as well as drive results.
Technical SEO is one of the important parts of an SEO Checklist. To drive SEO performance in Magento 2, it is important for the user to be proactive in customizing their Magento store.
The very first step starts with integrating Technical SEO in Magento 2 and creating a strong technical foundation for the same. This enables search engines such as Google to efficiently crawl the website and read the content. Mentioned below are some key technical tips for Magento 2 SEO.
In Magento 2, a product URL is created in conformity with the SKU specified by the user. However, they can change or edit the URL when required. This feature in Magento 2 is located in Product > Basic Settings > Search Engine Optimization.
To integrate SEO-friendly URLs in Magento 2, the user needs to enable URL rewrites in the store settings. The path for the setting is as follows:
Step 1: Go to Stores > Configuration > General > Click on the Web tab.
Step 2: Open the SEO section.
Step 3: Set the Web Server Rewrites field to “Yes”.
Step 4: Save the changes.
However, if the user wants to generate product URLs automatically, that can use the Unique Product URL extension. Once they have set up this extension, it will automatically generate the URLs without any attention.
The URL rewriter tool in Magento 2 enables the users to change or rewrite any URL associated with their product, category, or CMS page. When the rewrite feature is implemented, the existing links that point to the previous URL can be redirected to the new URL.
URL rewrites make it easy for the user to make URLs more search engine friendly. This also assists in making it more descriptive and easier to read. The web server rewrite needs to be enabled. Upon activation, the system performs an automatic rewriting of each URL, excluding the “index.php” portion that typically follows the root directory within the URL. It also removes words that do not convey any value to search engines or to consumers. The automatic URL redirects are enabled by default in Magento 2.
Metadata is an essential component of Magento 2 SEO and is considered important for optimizing a Magento 2 store for search engines. This data is shown on the search result page and it affects the ways the search engine crawlers index a website. When setting up an eCommerce store, the user should consider integrating keyword-rich data for more reasonable SEO performance.
To set the metadata for product page, the user can go to Catalog> Product > Choose a product > Search Engine Optimization (SEO) to configure the function of the Magento 2 SEO guide.
In order to attract the right traffic it is vital that each of the web pages have one distinct URL to consolidate SEO equity. Otherwise, there is a severe risk that the search engine may run into the risk of an inefficient crawl budget, thus diluting the value of distributed backlinks.
Based on the setup of the website, there can be multiple versions of the site in Google’s index.
We have listed some examples are as follows:
Every business should establish only one significant URL protocol for its website.
Filtering duplicate content is a crucial step in optimizing a Magento 2 store for SEO. Duplicate content can negatively impact a website’s search engine rankings, as search engines may struggle to determine which version of the content is the most relevant and authoritative.
Magento 2 offers several built-in tools and options for filtering duplicate content, such as canonical tags, hreflang tags, and robots.txt files. Additionally, third-party extensions and tools can be used to identify and filter duplicate content on a larger scale. By taking proactive measures to filter duplicate content, Magento 2 users can improve their website’s visibility and ranking in search results, ultimately driving more traffic and revenue to their online store.
An XML sitemap consists of a list of URLs that direct the search engines to the web page that should be crawled on the website. However, if the content is indexable, Google will find it and build a sitemap of its own. But, this process takes time and provides the user with zero control over the content that should be crawled and when. It is therefore important to have an updated sitemap for search engine optimization, especially when it comes to Magento 2.
However, it is equally important to not wait for Google to build the sitemap. Instead, the user can submit their own sitemap through Google Search Console.
The XML sitemap should be restricted to 50MB and 50,000 URLs. If the file is large or has more URLs, it is better to break the list into multiple sitemaps for Google to process it in a proper form. Mentioned below are a few steps to configure and submit an XML sitemap in Magento 2:
Step 1: Configuring the XML sitemap by setting the frequency and priority of the sitemap content, completing the generation settings, and establishing the file limits.
Step 2: Generating the XML sitemap.
Step 3: Submitting the generated sitemaps to Google.
Step 4: List the URL of the XML sitemap in the robots.txt file.
Step 5: Setting the sitemap generation time value to a low-traffic time of day.
It is vital to set the generation frequency to daily for the sitemap to be regenerated every day.
Magento 2 SEO Extensions presents a bundle of features that are auto-active when it is installed. It is also friendly with the store if the user needs to insert meta keywords and meta descriptions for their product.
When you install one of the numerous Magento 2 SEO Extension available, the system automatically activates a number of features. The user can add meta keywords and meta descriptions for their products and it works flawlessly to boost the SEO. The extensions also aid in improving a page’s SEO and ranking on the SERP page.
Listed below are some popular Magento 2 SEO extensions:
Google crawlers understand the purpose of a website by scrutinizing the SEO-optimized URLs. These SEO-friendly URLS contain many keywords and are short.
With the new Magento 2 capability, users can alter the URL suffixes for their product and category pages. To configure, Click Stores > Configuration > Catalog > Catalog > Search Engine Optimization to it. SEO for Magento 2 makes it easier for search engines to capture the URLs of product catalogs without sacrificing traffic or positioning.
The functionality is quite advantageous for businesses that sell goods internationally. Adding different suffixes for the same product page, like “.en,” “.it,” or “.ru,” will help indicate the website’s language version.
Optimizing your Magento 2 store for search engines is critical for its online success. By implementing the technical Magento 2 SEO best practices covered in the guide, such as creating SEO-friendly URLs, optimizing metadata, filtering duplicate content, and leveraging powerful SEO extensions, you can improve their website’s search engine visibility and ranking.
However, if you are still having difficulty with conducting SEO research for your Magento 2 platform, consider seeking guidance from an expert at a reputed SEO company in Mumbai. Capsicum mediaworks can guide you through the process, and you can start with our SEO Audit Services in Mumbai, which can be tailored to your magento platform to generate quality, long-term growth, and improvement for your website.
If your ecommerce website was built on a shopify platform then we have got you covered as well. Our Shopify SEO Guide will help you get a good understanding of the best seo practices and help you implement them for the success of your business.
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9.30 am - 6.30 pm IST (Mon-Fri)