The world today is driven by intelligent solutions. Smarter solutions are changing our mundane lives, from smartphones and smart TVs to virtual assistants. Voice searches, in particular, are making these interactions faster and more convenient. Today 27% of people use voice searches for their queries because it is easier than typing.
However, a typical voice search is different from a text search. When we give commands to our devices, we provide commands like how we communicate in real life. This is why you need guidance from an experienced voice search SEO strategist to implement and execute a highly effective voice search SEO campaign.
Ranking for voice search takes work. Devices that allow voice search list only the top three results for a given query. To land in that spot, businesses must enrich their website with authority content and implement voice search optimization strategies. In such cases if your business is looking for an SEO Agency in Mumbai that can help you optimize your voice search Look no further.
In this blog we will discuss what voice search is and how you can optimize it for higher ranking. Let’s get started!
Understanding Voice Search
More than a decade ago, the mobile device and smartphone revolution took the world by the storm, catching many developers off guard. Now voice search is doing the same. Voice search is the action of using speech to ask questions or give commands to devices like smartphones or smart speakers. Instead of typing, you just ask your virtual assistant, think Siri, Alexa, or Google Assistant, and voila!, instant answers.
This hands- free device is now becoming everyone’s favorite. Statistics reveal that 1 out of every 5 people use voice search regularly making it a part of their daily routine. . Fascinating right? As voice search queries are becoming more chatty, it is clear that optimizing for voice search is the next best thing.
Why Optimize For Voice Search?
Voice search optimization is a process of improving your online presence so you appear for voice search queries. It increases your chances of ranking for verbal search queries. With more people using voice assistants for information, optimizing for voice search is important to have an impactful online presence.
Voice searches are different from traditional searches, particularly regarding how they are phrased. For example, a user looking for restaurants will typically type restaurants near me in the search box. Whereas with voice search they are more likely to say “Hey Siri! What’s the best restaurant nearby?”
The main difference is that voice searches are longer and more conversational. While these slight nuances may seem trivial but they make a massive difference in SEO.
- Voice searches drive sales. If you are not optimizing for voice search, you are missing out of revenue. By investing, you can help more leads find your business.
- It allows your audience to get information fast and easily. In today’s busy world, voice search makes our life and information searches easier.
- If you want to stay on top of the latest marketing trends, Voice search is your answer. Brands that adopt voice and visual search could grow their e-commerce revenue by 30%.
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Get Started NowHow To Optimize For Voice Searches
Find Conversational Keywords
Short and vague keywords are not the best choice for voice search optimization. Mid-tail and long-tail keywords work better, but they need to be more specific and conversational.
For example, instead of just using “baking oven,” people used full phrases like “What is the best baking oven?”
It provides us the below search results
With keyword research tools, users can pick such phrases and questions. You can use Google’s autocomplete feature for voice search SEO keyword research. You can also scour through online forums as websites frequented by the target audience to identify keywords.
Optimize The Featured Snippet
Voice search picks the top search result, which could be an advertisement or organic results. Due to this reason, being number one in organic search is not enough. As a business, you need to aim even higher. Today, almost 40.7% of voice search results are due to featured snippets. If your website includes an FAQ page, then half the job is already done. Featured snippets and voice searches prefer short and concise to answer users’ queries. Simple language works best for featured snippets.
We used voice search to look up the query: Tips for making fluffy a cake
It provided us with the following featured snippet
Most search genie users are going to rely on this first result to guide them in baking a fluffy cake. Which is why it is necessary that you optimise your website for voice search SEO.
Build An FAQ Section/ Questionnaire
The list of FAQs in the above image were the second search result for our voice search query: Tips for making fluffy a cake. Apart from relying on the top search results, some users may decide to quickly get their answer from these questions, which are also a form of featured snippets.
SEO experts advise on creating content that fulfills the requirements of the user and there is no better example than an FAQ. Having an FAQ section or webpage on the site is great practice for SEO. Users often visit a website with questions, and if you have the answers ready, then it will help in engaging with the incoming traffic.
However, the important terms here are “questions” and “answers.” These elements form the essence of voice search. The FAQs act as drivers of conversational language.
How to conduct research for an FAQ section?
- First, research should be conducted to identify common questions about the site’s product or service.
- Then, these questions should be listed on the FAQ page, along with relevant answers.
- The answers should be detailed enough to be helpful, but not overly long. This is important because users tend to prefer quick answers, especially for voice search results that are typically brief.
Prioritize Local SEO
Local SEO helps in improving search engine visibility for local businesses. Local SEO is critical for businesses, as it helps them in targeting their potential customers in close proximity who are likely to buy.
Here’s an example local voice seo results for the query: Heart Hospital in Pune
One of the significant ways to optimize voice search is by prioritizing local SEO. There are multiple ways to improve local SEO but the most result-driven strategy is maintaining a Google Business Profile. GBP tells the visitors where the business is based along with their contact details, working hours and other necessary information. If businesses want to rank higher in voice search they need to optimize their voice search along with their GBP.
Shared below are the results for this voice search query. So, if a cardiac hospital wants to rank for this keyword on top, they’ll need to optimize their GMB for voice search.
It’s no secret that “near me” searches have grown immensely in the past few years becoming the staple for local SEO. Think with Google reports that over the last two years businesses have had 150% more growth who had optimized for “near me” searches than who didn’t. So if you have a local business, optimize your near me searches to rank higher.
For example, you are looking for heart hospitals near Pimpri-Chinchwad:
Shared below are the results for this particular voice search query.
Use Schema Markup
While a markup schema doesn’t affect voice search SEO by much, It is recommended to integrate Schema anyway. Structured data assists search engines to understand the purpose of every element on a page. It also helps in selecting which information is relevant to the user’s question.
With Google developing a speakable Schema property, it will enable the users to mark up the text on their site that they want to be read by the smart assistant. Schema plays a larger role in voice search SEO.
Read our ultimate schema markup guide to learn more about different types of schema and how to implement them.
Go Mobile-Friendly
According to Google’s findings, approximately 27% of people worldwide are utilizing voice search on their mobile devices. So, if you want your business to shop up in top results through mobile devices, you need to offer a good mobile experience. This means, it is time to integrate a voice search strategy. A key part of Google’s algorithms is having a mobile-friendly web presence. However, there are still websites that are not optimized for mobile.
If this is the case with your brand’s website, then your audience will click on the site and leave immediately as the webpage may not work properly on their device. This is a sign for Google that the webpage is not worthy of ranking.
This will hurt your voice search and traditional queries. The essential elements of mobile SEO include:
- Responsive page design.
- Zero intrusive interstitials.
- Short webpage loading time.
- Easy readability.
Modern SEO is all about user experience and attracting a majority of traffic coming from mobile devices. It is therefore important to offer the right experience for the user who uses voice search for locating your brand on search engines.
Keyword Research As A Part Of Voice Search Optimization
This evolution of SEO voice search is leading to much-needed revisions to existing SEO strategies that are targeted at users who search with a keyboard. The significant part of these revisions is that they are not only manageable but also do not require complete overhauls of current SEO strategies that are in work, you can build on text strategies and fine-tune them for voice search SEO. This can be accomplished in just four steps.
Step 1: The first step involves creating a list of voice search keywords by including the keywords used in the past.
Step 2: With the foundation of the new strategy, the second step involves expanding the existing list of keywords and fleshing new ones out.
Step 3: Create a list of negative keywords, that are just like regular keyword research. This step involves trimming keywords from the existing list by creating a list of negative keywords that should not be included in the website or advertisements copy.
Step 4: This step involves rounding up the research strategy by reviewing the existing keyword list and repeating it.
Advanced Tips and Strategies for Voice Search
Tip 1: Your content should provide answers to the Five Ws – “who,” “what,” “when,” “where” and “why.”
Tip 2: Embed long-tail keywords in your content.
Tip 3: Optimize the content for local searches by implementing schemas.
Tip 4: When optimizing the content for voice search, inculcating two tones are critical: informal and conversational.
Tip 5: Always ensure that the local business listings are accurate.
Tip 6: Don’t forget to include questions voice searchers for consumers to ask within the website content.
Tip 7: Avoid jargon and fancy words in your content.
Tip 8: As the number of mobile voice searches is increasing, ensure that your website is mobile-compatible and loads quickly. Mobile optimization is important for successful voice searches.
Tip 9: Understand the reason behind the voice search query. Users often use voice search features for specific actions like reservations, working hours of business or getting directions. Tailor your content to fulfill these queries.
Conclusion
In the last decade, voice search has evolved and become a major player in the SEO world. And the trend is not going away soon. The tech-savvy younger generations are widely using voice search in their everyday operations. With voice search clearly on the rise, it would be foolish of any business to ignore this trend in the SEO industry. So what are you waiting for, it’s time to optimize your website for voice search as it is clearly a winner for the search result.
By following the tips above, you can put your business website in good standing in search engines. This will help in capturing more voice search traffic. If you are searching for Voice Search SEO Services in Mumbai, you have come to the right place. Your quest for local SEO services ends with Capsicum MediaWorks. Work with a team of experts who are driven to generate the right results for your brand’s growth.
We also offer a whole host of services including services that have made us well known as both Branding agency in Mumbai or social media agency in Mumbai.
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