The Ultimate Guide: 101+ Kick-Ass
‘Internet Marketing Guides’ Roundup for 2023

2. SEO Marketing

SEO also known as ‘Search Engine Optimization’, is an internet marketing strategy, that helps you to optimise your website (via seo audit services in Mumbai), in order to garner more organic traffic from search engines, by means of keyword research, link building, page ranking, indexing and more.

Meaning?

It helps you increase the organic traffic of your website, by obtaining a high-level page ranking on search engines such as Google or Yahoo.

But why should you use it?

Well here's the deal:

The benefits of using SEO marketing are multiple, but for now, let me give you the top 4 benefits of SEO marketing:

• Cost Effective Compared to other forms of online marketing, SEO is more cost-effective, because it directly targets users who are actively searching for your product or service online.
• Increase Traffic Having your website in top position on Google, results in more clicks, which in turn increases traffic for your website.
• Brand Credibility Statistically, the higher up your business is listed in a search engine, the more trustworthy it is deemed by customers, thus SEO enhances your brand credibility.
• Brand Awareness When your website ranks in top position, it gives your business more exposure, thereby increasing brand awareness, and at the same time resulting in more sales.

Still uncertain?

Check out the list of some of the best guides on SEO marketing below, for a more in-depth knowledge on SEO marketing. Also, if you are in need of comprehensive SEO services in Mumbai for your website then do get in touch with us to know how we can help.

• SEO Checklist: 110+ Actionable Steps To Success – Capsicum Mediaworks
• 59 Experts Discuss Key SEO Metrics to Measure ROI – RobbieRichards.com
• CEO’s Guide to SEO – WebFX
• The Advanced Guide to SEO – Quick Sprout
• SEO Basics: Complete Beginner's Guide – WordStream
• SEO Strategy – Backlinko
• The Complete Beginner’s Guide to SEO – Bufferapp
• Local SEO : The Definitive Guide – Pick a web
• What Is SEO? – Search Engine Land
• Link Building: The Definitive Guide – Backlinko
• The Beginner's Guide to SEO – Moz
• SEO: A Comprehensive Guide for Beginners – Neil Patel
• The Beginner's Guide to SEO – Search Engine Journal
• SEO Tutorial For Beginners 2015 – Hobo
• On-Page SEO: Anatomy of a Perfectly Optimized Page – Backlinko
• The Beginner’s Guide to Link Building – Moz
• The Ultimate SEO Guide – Mirasee
• Anchor Text Guide – Outreach Mama
• SEO Outreach: What It Is & Why It's Important for SEO ( & Example) – Respona
• Advanced Link Acquisition Techniques – Ghost Marketing
• Ultimate Guide To Ecommerce SEO – Matthewwoodward

3. Affiliate Marketing

Fastest way to earn money online!

Yes, you have heard it right!.

Affiliate marketing is a technique, wherein you drive online traffic from your website, to a merchant's website, by means of advertising their promotional link on your web page, which if it leads to a sale for the merchant, will result in a commission for you.

Make sense? I hope so.

Now:

Here are some of its benefits:

• Fairly Economical As a merchant you get free ad space and need to pay an affiliate only if there is a sale for you. As an affiliate, you don't require an investment to sign up foran affiliate programme.
• Flexible & Requires no special skillAs an affiliate you can work on your own time. Plus you require no special skill or expertise, to promote any product or service.
• More Brand Exposure Both the merchant as well as the affiliate gets more brand exposure, resulting in more traffic
• Easy compilation of data As a merchant, you can track and compile statistics on customer trends, and demand from affiliate sites at no extra cost.

To sum it up:

It is a risk-free marketing technique and is mutually beneficial to both the affiliate as well as the merchant. Additionally, it is also a measurable method for delivering long-term results.

Want to learn more?

Check out these comprehensive resource guides, to learn more about Affiliate marketing, its features and benefits.

• Affiliate Marketing 101: What it is and How to Get Started – Big Commerce
• The Ultimate Guide to Affiliate Marketing – MonetizePros
• Understanding Affiliate Marketing Lingo – Sugarrae
• CPA Marketing: The Ultimate Guide – Backlinko
• The Ultimate Guide to PPC Affiliate Marketing – PPC Blog
• The Definitive Guide to Link Building for Affiliates – Niche Hacks
• The Affiliate Marketer Roadmap: The Definitive Guide – Expert Affiliate Training
• Affiliate Marketing for Beginners – The Ultimate Guide – Business2Community
• The Ultimate Guide to Making Money with the Amazon Affiliate Program – ProBlogger
• Drive Sales With Affiliate Marketing – Quick Sprout
• Affiliate Marketing : Step by Step Guide – Affiliate Bible

4. Blog Marketing

An amazing marketing tactic, Blog marketing helps your brand or business to get more online visibility

How?

I'll explain:

When you blog consistently, you are constantly creating fresh & new content, which invariably makes Google take notice of your website and that in turn garners more visibility of your brand on search engine pages.

But that's not all!

Marketing through Blogs also helps you to:

• Connect with potential and existing customers, through networking, thereby making your brand more trustworthy.
• It helps to drive in more traffic to your website and generates new leads.
• It creates opportunities for sharing, reviewing on social media, thereby creating more brand awareness.
• And best of all, it is a low cost marketing channel which is quite easy to set-up

Bottom line?

Blog marketing is a great marketing technique, since it requires minimal expenses. Plus, you can use it for different purposes, rather than just advancing your online presence.

Interesting, isn’t it?

Well for a more detailed knowledge on the subject, go through the below-mentioned guides.

• The Complete Guide to Building Your Blog Audience – Quick Sprout
• The Blogger's Guide to Online Marketing – ProBlogger
• How to Create a Successful Blog Strategy : A Step-by-Step Guide – HubSpot
• 16 Top Tips from Blogging Experts for Beginners – Buffer App
• How to Create Human-Centered Content That Ranks High in Google – Neil Patel
• Corporate Blogging Guide: Strategy & Tips – I-Scoop
• How to Do Keyword Research: The SEO Keyword Research Guide – WebFX
• Don't Cringe: Here Are 12 Blog Editing Strategies to Make Every Word Powerful – Neil Patel
• Transform Your Blog Posts: 6 Open-Ended Questions That'll Help You Create Better Content – Neil Patel

5. Content Marketing

What does it mean?

Content marketing is a strateg of engaging and attracting, existing and potential customers, by means of quality, informative and relevant content, rather than pure advertising content.

In simple words:

Instead of using overtly bold promotional tactics while selling a product or service, you can subtly market your product or service, by capturing customers attention through optimized content, that is engaging as well as valuable.

Wondering why you should use it?

Here's why:

• Brand Visibility Content marketing improves brand awareness and recognition, by increasing visibility of your brand
• Brand Loyalty It creates loyalty towards your brand and increases trust among current customers as well as new prospects.
• Generates Leads Which results in more organic traffic
• Benefits Customers When appropriate information is available on a product or service, it helps customers to make quick purchase decision.

In short:

The more you offer to your customers, in terms of quality content, the more benefits your business can reap in the long run.

Moreover, long-form content, more often than not, provides better returns than short-form content as proven by many studies, one such being this article on How Long Should a Blog Post Be.

Curious to know how to get started on this effective marketing strategy?

Check out the links below!

• How to Create a Winning Content Promotion Plan – BuzzStream
• A Data-Driven Guide to Creating Viral Content – Backlinko
• 27+ (Secrets) on How To Create An Awesome Viral Infographic – Capsicum Mediaworks
• The Definitive Guide to B2C Content Marketing – Neil Patel
• How to Create Great Content That Drives Traffic – OkDork
• Content Marketing Strategy: A Comprehensive Guide for Modern Marketers – HubSpot
• 30 Content Marketing Tactics You Have to Try – Neil Patel
• The Advanced Content Marketing Guide – Quick Sprout
• The Definitive Guide to Engaging Content Marketing – Marketo
• Creating Content That Converts: The Step-by-Step Guide – Neil Patel
• The Beginner’s Guide to Content Marketing – WebpageFX
• Content Marketing Guide – Search Engine Journal
• Content marketing: the complete online guide – I-Scoop
• Content Marketing – iDone This Inside

6. Video Marketing

A trending marketing strategy;

Video marketing means incorporating video's in an attractive and informative way, in your marketing campaign, to promote your product or service. If you’re looking for an Explainer Video agency in Mumbai to help you with the same then get in touch.

And reason why it is popular is because:

• Video marketing has the ability to present content, in a visually engaging format.
• It cuts down the time, it takes for a customer to read through a text.
• Lastly, a visual illustration, is more easily understood and retained for a long time by customers, than a text.

But how can it benefit your business?

Here's the deal:

• Frequent Shares Video sharing is huge on social media, which helps you to reach out to millions of people in a short time.
• High ranking on Google Google really likes video. By adding videos to your website, you help it rank high, thereby increasing brand awareness.
• More Conversion All the above factors, lead to increase in traffic, which in turn results in more conversions.

Intrigued?

Well here are some of the best guides on video marketing, for a more detailed understanding. Check them out!

• The Video Marketing Guide to Vine, Instagram, Vimeo, YouTube & Google Hangouts – Unbounce
• A Comprehensive Guide to Using Video Before, During, and After Events – Vidyard
• How to Use YouTube Ads to Grow Your Business – Neil Patel
• Instagram Video Marketing: How to Be Successful – Sprout Social
• A Beginners Guide to Video Marketing – Authority Labs
• 10 Key Guidelines for Online Video Marketing – Jeffbullas
• How to Plan Your Video Marketing Strategy – Vidyard

7. Search Engine Marketing (SEM)

If you are not familiar with Internet marketing concepts, then chances of confusing SEO marketing with SEM marketing is very high.

So how do you distinguish them?

Here's the deal:

• SEO Means generating traffic through unpaid or free listings (organic).
• SEM Is generating traffic through paid search listings (As a provider of PPC Services in Mumbai, we can help you brand up for paid search listing).

Learn the difference between the two with the help of our detailed guide: SEO vs SEM

So what is paid and unpaid search listings?

Let me explain it with an example:

As you can see in the above example, Amazon tops the list for the search term 'diwali diyas for sale online', which indicates, that Amazon has paid for the search term 'diwali diyas for sale online' and as a result it appears at the top of this result box.

Paid listings, are also often indicated with words like 'sponsored' or 'ads', to distinguish them from organic listing.

To sum it up:

Search Engine Marketing (SEM) means, promoting of a business, by increasing their visibility in search engine pages, through paid advertising.

But why to use it?

• Easy to implement & cost-effective Due to its flexibility, it is quick and easy to set up an SEM campaign, plus it is cheaper than other marketing mediums.
• More Exposure SEM marketing has the potential to get you right at the top of the search engine pages, thus the higher your service or product, the more likely that a consumer will visit your website or recommend it to other people.
• Immediate Traffic when there is a lull in business, you can start an SEM campaign, to boost your sales and increase traffic.

Now:

To have a more comprehensive knowledge on this topic, check out these ultimate guides on Search engine marketing. And, if you want to try out this online marketing technique, then its best that you hire a digital marketing agency in Mumbai.

• Google's 200 Ranking Factors: The Complete List – Backlinko
• Search Engine Marketing – Search Engine Guide
• Link Building Case Study – Backlinko
• Search Engine Marketing Guide – SiteGround
• The Non-Profit’s Guide to SEM – SEO Book
• The Definitive Guide To Ecommerce Search Engine Optimization – Neil Patel
• What is Search Engine Marketing? – Wild Apricot
• Beginner's Guide To Search Engine Marketing – Mercury
• Search Engine Marketing Guide for Small Businesses – Landerapp

8. Niche Marketing

Finding, identifying or creating a target market and then focusing your energy in marketing to it, is what Niche marketing is all about.

For instance:

If you are selling clothes for children, then your target market is children. Similarly, if you are selling office supplies, then your target market is businesses.

In other words:

Rather than being all over the place, with niche marketing, you first clearly define your target market and then market it to customers that can connect with your product or service.

What are its advantages?

• Less Competition Since you target a specific market and not a broader market, chances of competition are less.
• Brand Loyalty By separating niche items from general products, you provide customers with products or services they need, thereby developing a reputation, which in turn creates brand loyalty.
• Reduce Marketing Costs Since you don't need to advertise to a broader target, it reduces marketing costs.
• Tailored Content A specific market allows you to have a more streamlined content, that speaks directly to the said audience.

Bottom line?

If you don't want to be a master of all trades, but only a master of one, then niche marketing is for you.

To known more, check out these easy to understand guides on Niche marketing

• The Ultimate Guide to Finding A Niche Market – Niche Hacks
• Keyword Research: The Definitive Guide – Backlinko
• The Ultimate Guide to Niche Market Analysis – Past Master Blogger
• A Step-By-Step Guide On How To Build A Profitable Niche Content Website – Entrepreneurs-Journey
• The Smart Marketer's Guide to Choosing a Social Media Niche: A Step-by-Step Guide to Finding, Analyzing, and Testing The Best Platform For Your Business – Business2Community
• 1109 Profitable Niche Markets Evaluated – Some Of These Are REALLY Weird! – Niche Hacks

#9. Optimization, Lead Generation & Conversion

What is optimization?

Simply put, optimization is a process of adding keywords, meta tags, image tags to your website, to make your site more search engine friendly.

As an intricate marketing strategy; optimization, lead generation and conversion, help you to achieve a desired outcome i.e. Profit

In other words:

The higher you rank on search engine (which can be achieved through optimization), the more clicks you get (lead generation), resulting in higher sales (conversions).

In short, optimization, lead generation and conversion, are a triple treat that can benefit your business immensely.

How?

Here's the deal:

• Increases Organic Traffic Optimizing your website (which can be achieved through SEO), increases traffic (organic), through higher search engine results. Plus it also gets the right kind of audience or targeted prospects to your website.
• Helps build a Customer base Optimizing web pages or landing pages, helps to gather valuable information about new prospects or leads, which can help you to build a good customer base.
• Increases Website Profits Quality leads have better conversion rate, thereby increasing your website profits.

Final word:

This strategy is an easy process, once you thoroughly understand how it works and as such has a lot of advantages.

For more details, here is a list of ultimate guides on optimization, lead generation and conversion marketing. Check them out!

• The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read – Moz
• The Beginner's Guide to Conversion Rate Optimization – Qualaroo
• The Complete Guide to Lead Generation – Cleverism
• The 5 Deadly Sins of On-Page Optimization That You Should Run Away From – Neil Patel
• How to Create a Squeeze Page [Template Included] – Backlinko
• The Definitive Guide to Conversion Optimization – Quick Sprout
• A Guide To Optimizing Your Social Media Marketing Campaign – Forbes
• Lead Generation Hacks: 6 Strategies That Will Grow Your Leads By 113% – Neil Patel
• Top 36 Expert Conversion Tips – Quick Sprout
• How to generate leads from small B2B audiences in a niche market? – Smart Insights
• Ultimate Guide To Web Optimization (Tips & Best Practices) – Hongkiat
• The A-Z Guide to Conversion Rate Optimization (Poster) – Neil Patel
• A Beginner's Guide to Lead Conversion with Social Media – Neil Patel
• Landing Page Optimization – Quick Sprout

Other Useful Guides

Here are the links, for some other concepts of Internet marketing, that you might be interested in reading.

• How to Find Any Email Address: The Complete List of Tactics (2021 Edition) – SEO Sherpa
• Internet Marketing Terms Glossary – DirectOM
• Keyword Research: The Definitive Guide – Backlinko
• The Ultimate Guide to Keyword Competition: Tips from 35 Experts on Competitive Keyword Analysis – WordStream
• 17 Untapped Backlink Sources – Backlinko
• The Ultimate List of IFTTT Recipes for Marketers – Seerinteractive
• Beyond the SEO Plateau: After Optimizing Your Website, What’s Next? – Moz
• The Definitive Guide to Influencer Targeting – Neil Patel
• The Definitive Guide to Copywriting – Quick Sprout
• The Beginner’s Guide to Effective Email Marketing – WebpageFX
• Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging – Search Engine People
• A Guide on How To Create a Guide That'll Drive You 361,494 Visitors – Quick Sprout
• Definitive Guide to Growth Hacking – Quick Sprout