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    A Comprehensive List of 30+ Best SEO Tools

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    Best SEO Tools

    Our list of 30+ tools includes a collection of free, freemium, and premium tools that cover a wide range of SEO requirements, ranging from link building to content marketing.

    We have brought you some of the industry’s leading and trustworthy SEO tools that can optimize your website for the search engine and improve your ranking.



    1. Ahrefs

    Ahrefs SEO Tools

    Ahrefs is one of the leading SEO platforms in the industry. It offers a wide range of premium SEO tools, including site explorer, keywords explorer, site audit, rank tracker, and content explorer. Ahrefs also provides a range of free SEO tools such as Keyword generator, keyword difficulty checker, youtube keyword tool, amazon keyword tool, bing keyword tool, SERP checker, keyword rank checker, backlink checker, broken link checker, and website authority checker.

    2. Google Keyword Planner

    Google Keyword Planner

    Google’s Keyword Planner, one of the best SEO tools, is ideal for discovering new keywords and accessing important keyword data and metrics such as search volume. In addition, it also shares a detailed forecast on how your keywords will perform over the coming year. Google offers an extensive range of tools dedicated to SEO including:

    3. SEMrush


    One of the industry’s leading all-in-one search engine optimization tools, SEMrush allows you to discover millions of keyword ideas, run website audits, daily track SERP positions, and analyze backlink profiles. Additionally, it also focuses on several other aspects of digital marketing that power an SEO campaign, including market research, advertising, content marketing, and Social media.

    It also offers additional tools such as:

    4. Moz

    Similar to SemRush and Ahrefs, Moz is another pro at offering premium SEO Services, including free and paid resources. The paid version, Mozpro, comes with comprehensive features such as keyword research, link building, page optimization, reporting, site audits, and rank tracking. Moz also offers free SEO tools. However, they are limited in capacity when compared to the premium tools. The free tools include Competitive research, link explorer, keyword explorer, domain analysis, Moz bar, and more.

    While these tools definitely come in handy, it is difficult to understand how to make them work. At times like these, you’ll require expert guidance, which is where we come in, our professional link building services in Mumbai, can handle all your link building needs, including using complicated tools like Moz.

    5. SEO PowerSuite

    Link assistant’s SEO PowerSuite offers SEO tools such as keyword research tool, content editor, backlink checker, PPC ad optimizer, link-building assistant, rank tracker, and website auditor. It is a free SEO tool that you can easily download by providing your name and email id.

    6. GrowthBar SEO

    Power by AI, Growthbar SEO, a premium SEO Tool, is a great content and keyword tool. With the help of Growthbar, users can easily generate blog outlines, meta descriptions, blog posts, and more. Moreover, it also offers an excellent keyword research tool focused on getting billions of keyword suggestions, which can be tracked with an effective keyword tracker. Additionally, users can also easily analyze a competitor’s website.

    7. AlsoAsked

    Also Asked is an SEO tool that gathers, organizes, and showcases the “People also ask” data for the requested keyword. For example, when we enter the query “window cleaner” into AlsoAsked Keyword research, it generates the following questionnaire.


    It means people searching for window cleaner may also ask these questions or search for these queries. Although it may be a powerful keyword research tool, it can also help generate content ideas and help form content outlines.

    8. QuestionDB


    Similar to AlsoAsked, Question DB is a free keyword research tool and content idea generator. Upon entering keywords and hitting the search button, the tool generates a list of user questions that SEOs and Content creators can use to write useful and authoritative content.

    9. Search Response

    Search is a collection of free online SEO tools that give users access to data such as “People Also Ask”, “People Also Search For”, and “Related Searches”. This helps writers and SEO develop in-depth and valuable content that ranks high on search engines.

    10. Keywords Everywhere

    Available for Chrome and Firefox, Keyword Everywhere is a premium Browser extension or add-on that gives users access to SEO metrics such as search volume, Cost per click, and competitor data.


    An alternative to Google’s Keyword Planner, Keyword Tool integrates Google’s Autocomplete to help users find great keyword and content ideas.

    12. LongTailPro


    Long Tail Pro is one of the underrated premium SEO tools that help brands discover low-competition and high-converting keywords. LongTail Pro’s list of features includes keyword research, SERP analysis, Rank tracker, Backlink Analysis, and Site Audit.

    13. JustReachOut

    JustReachOut offers business and digital marketers an organized platform they can use to build authoritative backlinks, increasing brand exposure. A premium link-building tool, JustReachOut offers a time-saving alternative to the lengthy outreach process.

    14. PitchBox

    Pitchbox is an outreach and Content Marketing platform for Digital Marketers, including SEO agencies and experts. The premium platform leverages keywords to help them find influencers, bloggers, and publishers.

    15. Link Research Tools

    Link Research Tools

    The ultimate backlink solution, Link Research Tools, is a collection of a wide range of premium tools that include a Link Audit tool, Link Building tool, Link monitoring tool, competitive research tool, and website monitoring tool.

    16. Ontolo

    Although Ontolo may be seen as a lead generation tool, it isn’t limited to sales. It helps users discover prospects for link building and other SEO needs.

    17. Whitespark

    A dedicated local SEO tool, WhiteSpark offers a collection of local SEO tools such as Local Rank Tracker, local citation finder, and reputation builder that can help a local business thrive. In addition, it also offers Listing services, SEO services, Yext Replacement services, and Enterprise SEO Services.

    18. Hunter


    Hunter is an outreach platform that helps businesses find relevant professional email addresses within seconds. While the free version of the tool is limited, the premium version offers at least 500 monthly searches with 1000 monthly verifications.

    19. SEOquake

    A free browser plugin, SEOQuake, is an SEO analysis tool that lets its users conduct swift on-page SEO audits, examine internal and external links, and compare multiple domains, and URLs.

    20. Rank Math

    Rank Math

    One of the leading premium WordPress SEO Plugins, Rank Math, allows users to run in-depth SEO Analysis, measure and track keyword ranking, share google index status data, and generate advanced schema. In addition, it also uses AI to quickly generate unique content.

    21. Yoast


    The leading WordPress SEO Plugin, Yoast , lets WordPress users create SEO-friendly content, set up a good site structure, avoid 404 error or dead links, automatically updates structure data, and offers integration of powerful SEO tools such as SEmrush.

    22. Meta SEO Inspector Chrome Extension

    Meta SEO Inspector Chrome Extension is a Google Chrome extension that lets users view metadata on web pages. It also helps them find and fix any issues occurring with the on-page SEO data, including schema markup, headers, external links, and more.

    23. Bing Webmaster Tools

    Bing, the world’s second leading search engine, also has its version of Google Search Console, the Bing Webmaster tools. Bing has a great keyword research tool that helps users optimize their website for the search engine, Bing.


    With, users can implement temporary and permanent redirects, include a hreflang into HTML head, AB testing, modify or override robots.txt files, and implement security headers.

    25. Merkle’s SEO Tools

    Merkle’s SEO Tools is a suite of extensive SEO tools that cover crawling, rendering, mobile SEO, international SEO, local SEO, SERP & ranking, and schema generator. It is especially known for its hreflang Tags Testing Tool for international SEO, which checks if there are any issues with the hreflang tag. It also has a Google SERP simulator which allows users to preview their page in search engine results.

    Keeping the importance of local seo in mind, our dedicated services for Local SEO in Mumbai use the best-in-industry local seo tools to help businesses outperform their local competitors.

    26. Copyscape

    Copyscape, an authoritative plagiarism and duplicate content checker, is a must-have tool for copywriters, editors, and publishers. It helps them weed out duplicate content which would otherwise harm your website’s reputation and ranks on the SEO.

    27. Screaming Frog SEO Spider

    Screaming Frog SEO Spider

    With the Screaming Frog’s SEO Spider Tool, users can improve their onsite SEO. It runs a website audit, the spider crawls the website, extracts data, finding common SEO issues such as broken links, and crawl errors. Staying informed about these issues helps users stay ahead of them. It offers both free and premium versions.

    28. DeepCrawl

    DeepCrawl, a cloud-based crawler, scours the website analyzing its structure to understand and monitor technical issues to improve the website’s ranking on search engines . It can be used for technical auditing, link auditing, landing page analysis, competitor intelligence gathering, and website architecture optimization. 

    29. Majestic Site Explorer

    Majestic Site explorer is one of the industry’s most trusted and powerful backlink checkers . The premium tool offers in-depth insights into a website’s backlink profile. 

    30. Authority Labs’ Rank Tracker

    With Authority lab’s performance-centric rank tracker platform, users can monitor their SEO performance, automate local and mobile rank tracking, and receive daily reports. 

    31. Advanced Web Ranking

    A highly reliable website ranking tool, Advanced web ranking features include uunlimited ranking potential covering local and mobile rankings . Additionally, it also offers features such as in-depth custom SEO reports and competitor research and analysis. 

    32. Ubersuggest


    Created by one of the SEO’s brilliant minds, Neil Patel, Ubersuggest is a freemium Keyword research tool. It is included in the collection of tools offered by Niel Patel. Other tools include a backlink checker, SEO analyzer, and Website traffic checker. The collection of tools also includes AI-powered content tools such as AI rewriting tool, AI sentence rewriter, and AI paragraph rewriter. 

    Additional Search Engine Optimization Tools

    There are two ways to go about doing SEO for your website. You can either do it yourself or hire a professional. If you are considering putting in the effort and learning SEO, you can find resources on the internet. Our SEO Checklist is one such resource. On the other hand, you can let the professional handle your worries without adding to your burden. Our SEO Agency in Mumbai was created to solve the plight of individuals and businesses such as yours. Don’t hesitate to reach out to us! We would be happy to help!

    Blog Author
    Nirav Dave

    Nirav Dave is the Co-Founder & Partner at Capsicum Mediaworks, an SEO Agency based out of India that specializes in all things Web Design & WordPress Development. He Worships WordPress and Loves to read anything and everything about this exceptional CMS.

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