It has been observed:
That content with relevant images or explainer videos or content with visually stimulating images is likely to generate 94% more views and shares on social networks, than content without appropriate images.
While adding images with the help of some best WordPress plugins, is an easy task, what you need to keep in mind, is that all social networks operate differently.
Thanks to the availability of free stock images for commercial use, there are plenty of images that you can use for your social media marketing campaign. However, there are varied sizes for images on these websites. Thus, a single image size may not work across all platforms and it’s likely that you would need to create a new image for each social network.
In this post, we will explain to you, how you can optimize your social media images in WordPress by using Yoast SEO plugin, so that you can create images that are optimized correctly and can be shared on different social networks.
Social Media is a huge platform that can help boosts your brand’s visibility and help you reach a wider audience. However, those new to social media marketing may not know this:
But when you share a URL on Facebook, Twitter or Google+, if the Open Graph tags are not specified, then the social networks try to fill in the gaps by themselves.
While doing so, sometimes the social networks pick up a wrong image and display it with your content or in some cases, the image might get cut, due to wrong image size. If you have faced this problem and want to avoid such a blunder in future, WordPress has a quick and easy solution in the form of Yoast SEO Plugin.
Yoast (if you are not already aware of it), is the most popular WordPress SEO plugin and includes everything from a snippet preview, to a page analysis functionality feature, which helps you optimize your page content, images, title, meta descriptions and more.
Thus, if you are using Yoast SEO plugin in WordPress, you can optimize the images of your post individually, on Facebook, Twitter or Google+ in no time!
To begin with, you need to first configure your website’s Facebook, Twitter and Google+ accounts with the social area of your WordPress SEO settings.
Why is this important?
It is important because, Yoast’s social settings help Google to learn about your Social Media profiles. In addition, it also helps you to format your content and gives you a preview of how your content will be displayed in search engines and social networks, before it goes live.
Before you jump to adding these Images, make sure to optimize them using Tiny PNG’s Website. In most cases, the size is reduced by almost 60%. Also, don’t forget to add ‘alt’ text to these images when you upload them.
Hope these quick tips, will help you to sort out your problem (if any) and enable you to create perfectly formatted images for all social networks. Such activities are also covered under our monthly Website Maintenance Services and SEO Services in India. Do get in touch with our team if you need any help.
Here is an example of how it will eventually display on social networks, once shared.
You just saw how well these social images can work for you,
But for you to get value from this, you need to take action on it and set them up correctly. Check out our social media agency in India page to know how we can assist you to optimise your company’s social profile.
Either way, if you’ve any suggestions or feedback let us know by leaving a quick comment below.
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