We live in a time where digital payments are the new normal. Merchants and retailers at all business levels now prefer to handle their payments digitally. From large scale organizations to the roadside vendors, every seller is now equipped with a digital wallet. There are around more than hundreds of digital wallets and online payment gateways in the market. Many of these payment gateways can be accessed with zero setup fees, excluding the premium features.
Online payment gateways provide a secure and competent medium to merchants all over the world. Startups these days heavily rely on digital sources to ease their entrance into the industry. Our research into the online payment gateway in India has unveiled factors that could assist SMEs in generating more revenue. This data has led us to the top 10 payment gateways, which we have listed below.
A. How to Choose the Best Payment Gateway in India?
1. Setup And Transaction Costs
It would be quite simple to choose the best payment gateway in India for small business based on cost alone. Some of the popular payment gateway, such as PayUBiz have high transaction charges. Various others like CCAvenue, provide free setup and annual maintenance, but has high transaction charges (4% or more).
In such cases, one has to compromise and look for payment gateway with lower transaction fees. Startups might have to settle on free setup and annual maintenance fees. Additionally, they could look into the payment gateways that require them to pay lower transaction fees (2-3%).
2. Multi-Currency Support
The majority of the emerging Indian Digital SME’s get their business from foreign countries. For this purpose alone, they require multi-currency support, where the merchant and customers both can make a transaction in the desired currency. Select online payment gateways allow the user to collect and make payments in more than 100 currencies. They also allow consumers to use international credit/debit cards for making payments.
3. Lengthy Payment Process
Some of the payment gateways ask the customers to sign up, which adds more steps to making a payment. Numerous customers, when asked to create an account, would choose to quit the application or stop using the website. This hammers in need of a quick and efficient payment gateway.
4. Customer Support
Customer support is the crux of a successful business. First, get in touch with customer support during the holidays. You will discover that many do not provide support on holidays, which can leave you in a bind. This way, you can eliminate a few payment gateways.
Also, check the reviews for the payment gateway. It will help you understand the ins and outs with how effectively they can handle stuck transactions and delayed transactions. It will also shed light on how quickly the issues are resolved.
5. Authenticity and Security
Authenticity is one major hurdle to cross. To do so, you have to select a brand that dominates the industry. While that would cross one factor off the list, it would still cost you pretty bucks. Customers are quick to trust well-known payment gateways. They’ll try a newly launched product from a brand before they choose a product from an unfamiliar source.
6. Cash/Pay On Delivery
There are other simple factors to be considered, such as whether the payment gateway offers its clients Cash on Delivery or not. Technology might be developing at a rapid pace, but Indians are still reluctant to trust digital payment modes. The fear of their accounts being hacked into is genuine. Cash/Pay on delivery assures them about the authenticity of the payment gateway building trust.
7. Multiple Gateways
Several gateways offer free services. It provides SMEs with a unique opportunity. While you may trust one payment gateways, consumers don’t usually feel the same about it. Providing them with more options increases the chances of them acquiring your services and completing the payment.
We’ll now dive into the top 10 payment gateways in India. For further ease, we have also provided the android and iOS application links that the payment gateways have made available.
List of Top 10 Payment Gateways in India
1. PayU Payment Gateway Services
PayU, earlier known as PayUMoney, is an internet brand owned by Naspers Limited. Naspers also owns the popular eCommerce retail portal OLX. PayU launched LazyPay in 2017, another venture that has done well in India.
LazyPay allows users to use services now and pay later. A year before that, PayU purchased Citrus Pay. PayU was introduced to the India industry by Ibibo in 2011. It wasn’t until 2014 that PayU detached from Ibibo and set base as a separate payment gateway in India.
| Setup Charges | Free |
|---|---|
| Annual Maintenance Fees | Free |
| Supported Credit/Debit Cards | Amex, Diners, Maestro, Mastercard, Rupay, and Visa. |
| International Cards | Supported |
| Multiple Currency Support | Payments are made and accepted in 100+ currencies including, Arab Emirates Dirham (AED), Australian Dollar (AUD), Bahraini Dinar (BHD), British Pound (GBP), Euro (EUR), New Zealand Dollar (NZD), Singapore Dollar (SGD), US Dollar (USD), and several others. |
| PayU Contact Details | Phone: 0124-6624801 Email: merchantcare@payumoney.com Chat: PayU Support |
| Customer Support | Available the whole week (Verified) |
Highlights
- Instant activation without providing a lot of information.
- An ideal transaction experience with features such as auto OTP reading, dynamic switching, and magic retry.
- Zero downtime facilitates better conversion rates.
- Quick integration with developer-friendly plugins, SDKs, and APIs.
Top Clients
NETFLIX, Airbnb, Bookmyshow, Myntra, Goibibo, Redbus, Ola, and others.
Mobile Applications
2. Instamojo Payment Gateway Services
Launched in 2012, Instamojo was initially used to provide quick payment links on the internet. This link was used to complete the payment with the provided payment modes. The company was founded by the enigmatic trio Akash, Aditya, and Sampad. Instamojo might have started as a payment solution, but as of now, it has branched into a business that provides companies custom tools.
| Setup Charges | Free |
|---|---|
| Annual Maintenance Fees: | Free |
| Supported Credit/Debit Cards | Mastercard, Maestro, Rupay, Visa. |
| International Cards | American Express, Mastercard, Visa. |
| Multiple Currency Support: | Not Available |
| InstaMojo Contact Details | support@instamojo.com |
| Customer Support | Available |
Highlights
- A 98% transaction success rate, which makes it a popular choice.
- Higher customer satisfaction with more than 100 payment modes.
- Developer-friendly integration with APIs and plugins.
- A customer-friendly user interface and also complete transparency in payments.
Top Clients
Adani Realty, B2X, Dunzo, 91Springboard, and Urbanclap.
Mobile Applications
3. CCAvenue Payment Gateway Services
CCAvenue was launched in 2001 by Vishwas director of Infibeam Avenues Limited. The online gateway doesn’t just run businesses, it also powers various government and political websites in India. It’s headquarter is located in GIFT city, Gandhinagar.
| Setup Charges | Startup Pro Plan: Free Privilege Plan: Rs. 30,000 |
|---|---|
| Annual Maintenance Fees | Free for the first financial year till April 1st, after which, ₹1200 is charged per year. |
| Supported Credit/Debit Cards | Debit: Mastercard, Maestro, Rupay, Visa issued in India. Credit: American Express, EzeClick, Diners, Mastercard, Rupay, Visa. ATM Cards: Andhra Bank, Axis Bank, Canara Bank, Central Bank Of India, ICICI Bank, IDFC first Bank, Indian Bank, Indian Overseas Bank, Punjab National Bank, Union bank Of India, Suryoday Small Finance Bank, Syndicate Bank, UCO Bank. |
| International Cards | MasterCard, and both Visa Credit and Debit cards. |
| Multiple Currency Support | 27 multi-currencies which are American Dollar, Australian Dollar, Bahraini Dinar, Baht, Bangladesh Taka,Canadian Dollar, Chinese Yuan Renminbi, Euro, Hong Kong Dollar, Indian Rupee, Japanese Yen, Kenyan Shilling, Kuwaiti Dinar, Malaysian Ringgit, Mauritius Rupee, New Zealand Dollar, Nepalese Rupee, Omani Rial, Philippine Peso, Pound Sterling, Qatari Riyal, Saudi Riyal, Singapore Dollar, South African Rand, Sri Lankan Rupee, Swiss Franc, and UAE Dirham. |
| CCAvenue Contact Details | Phone: +91 22 67425555 / 42465555 Email: service@ccavenue.com |
| Customer Support: | Available 24/7 the whole week (Reliable) |
Highlights
- Optimized payment gateway with more than 200 payment options.
- With the addition of a multilingual page, it has expanded its range.
- Effective implementation of retry option and smart dynamic routing.
- Highly secure and seamless iframe integration.
Top Clients
Makemytrip, Yatra, Jabong, Myntra, Snapdeal, Union Ministry of IT, Peta India.
Mobile Applications – Not Available
4. HDFC Payment Gateway Services
HDFC is India’s leading payment gateway. It is a subsidiary of the award-winning HDFC Private Bank. The bank has deep roots in the history of India and has been around since its launch in 1994. SMEs with a large number of daily transactions can benefit from HDFC’s external payment interface.
| Setup Charges | Rs. 20,000 |
|---|---|
| Annual Maintenance Fees: | Rs.10,000 |
| Supported Credit/Debit Cards | Amex, Diners, Discover, EasyShop, JetPrivilege, JCB, Master, Visa. |
| International Cards | Supported |
| Multiple Currency Support | Payment can be collected and made through top 16 global currencies. |
| HDFC Contact Details | Phone numbers for respective cities available here: HDFC customer care Visit the Merchant Services Page to get merchant help-desk email ids assigned to your city. Email: support@hdfcbank.com |
| Customer Support | IVR services available 24/7 and agents are available from 8 am to 8 pm. |
Highlights
- Wide range of payment and collection services, ranging from SmartHub for merchants to PayZapp for business.
- A familiar customer-friendly interface, making payments simpler.
- High compatibility with existing applications, including online shopping carts.
- Around the clock dedicated support team to troubleshoot all of your problems.
Top Clients
IRCTC, Sify, VSNL, and others.
Mobile Applications
5. EBS Payment Gateway Services
EBS was known as Ogone before its acquisition by Ingenico Group in 2013. Ingenico E-payment Gateway Services (EBS) came into existence in 2014. It is a subsidiary of the Ingenico Group, headquartered at Mumbai.
| Setup Charges | Rs. 20,000 |
|---|---|
| Annual Maintenance Fees | 1st year: Free 2nd year onwards: Rs. 1200 |
| Supported Credit/Debit Cards | Credit:Mastercard, Visa. Debit: Maestro, Mastercard, Rupay, Visa. |
| International Cards | American Express, Diners, JCB, MasterCard, and Visa are available on request. |
| Multiple Currency Support | Available on request, supports 11 major currencies, American Dollar (USD), Arab Emirates Dinar (AED), Australian Dollar (AUD), British Pound (GBP), Canadian Dollar (CAD), Euro ( Eur), Hong Kong Dollar (HKD), Indian Rupee (INR), Omani Rial (OMR), Qatari Rial (QAR), and Singapore Dollar (SGD). |
| EBS Contact Details | International Payments: sales@ebs.in Phone Numbers: +91-022-66528600. Also, visit the Contact Us page for numbers relevant to your city. Form more information on payment gateway contact: +91 8657535498. |
| Customer Support | Available on weekdays only. |
Highlights
- An innovative approach to fraud and prevention on every transaction.
- More than 100 payment options, including AutoPay and Smart Routing.
- A hassle-free turbo checkout for loyal customers.
- A multilingual responsive web page, with 7 local languages.
Top Clients
Backwater Ripples, J & K Tourism Development Corporations, Kerala Gods Own Country, Paaneri Andheri, Sikkim Tourism, Travel Port.
Mobile Applications: Not Available
6. Atom Payment Gateway Services
Atom Payment Gateway has been around since 2006. Headquartered at Mumbai, it is a flagship company of Financial Technologies Group. In 2019 NTT Data, a Tokyo-based IT service provider, became a major stakeholder in the company.
| Setup Charges | Rs.10,000 |
|---|---|
| Annual Maintenance | Fees Rs.5000 |
| Supported Credit/Debit Cards | Accepts all major cards including, American Express, Mastercard, RuPay and Visa. |
| International Cards | Mastercard and Visa |
| Multiple Currency Support | Supported |
| Atom Contact Details | Email: helpdesk@atomtech.in Phone: 1860 233 4959 +91 22 6686 4095 |
| Customer Support | Available 24/7 |
Highlights
- Affordable transaction charges compared to other payment gateways.
- Zero downtime, quick issue resolution, and seamless payment experience.
- Highly secure transactions with PCI DSS v 3.2 and 256-bit encryption.
- More than 265 payment options facilitating better sales.
Top Clients
Angel Broking, BSNL, Cafe Coffee Day, Himalaya Herbal Healthcare, Infibeam.com, Manipal University, Reliance Securities Ltd, SpiceJet and others.
Mobile Applications
7. DirecPay Payment Gateway Services
Launched in 2008, DirecPay has been providing affordable payment solutions to websites all over India. As an SME, itself, it has a better hold on the needs of SMEs in India. DirecPay headquarters is located in Navi Mumbai.
| Setup Charges | Free |
|---|---|
| Annual Maintenance Fees: | Free |
| Supported Credit/Debit Cards | Credit: Amex, Diners Club International, Master card, Visa. Debit: ABN-AMRO Bank, Allahabad Bank, Andhra Bank, Axis Bank, Bank of Bahrain and Kuwait, Bank of Baroda, Bank of India, Bank of Maharashtra, Bank of Punjab, Bank of Rajasthan, Barclays Bank, Canara Bank, Catholic Syrian Bank, Central Bank of India, Citibank, City Union Bank, Corporation Bank, Deutsche Bank, Development Credit Bank, Dena Bank, Dhanlaxmi Bank, Federal Bank, HDFC Bank, HSBC Bank, ICICI Bank, IDBI Bank, Indian Bank, Indian Overseas Bank, Iduslnd Bank, Ing Vysya Bank (Kotak), Jammu & Kashmir Bank, Karnataka Bank, Karur Vysya Bank, Kotak Mahindra Bank, Laxmi Vilas Bank, Oriental Bank Of Commerce, Punjab national Bank, Ratnakar Bank, Saraswat Bank, South Indian Bank, Standard Chartered Bank, State Bank of Bikaner and Jaipur, State Bank of Hyderabad, State Bank of India, State Bank of Mysore, State Bank of Travancore, Tamilnad Mercantile Bank, UCO Bank, Union Bank of India, United Bank of India, Vijaya Bank, Yes Bank. |
| International Cards | Supported |
| Multiple Currency Support | Not Supported |
| DirecPay Contact Details | Email: contact@direcpay.com Phone: 9619712858 |
| Customer Support | - |
Highlights
- Customized payment gateway to ensure a customer doesn’t shy away from being redirected to DirecPay.
- Seamless integration of your website’s shopping cart.
- Assists in finding affordable and suitable domains, hosting, and digital marketing services.
- Highly secure services powered by PCI DSS, VeriSign Secure, and Visa and MasterCard Secure Code.
Top Clients
A1Webstores.com, PolicyBazaar, and Taxmanager.in.
Mobile Applications: Not Available
8. PayUbiz Payment Gateway Services
Similar to PayU, PayU Biz is also a payment gateway owned by Naspers Limited. PayU Biz is well-equipped to tackle complex SMEs, with a variety of plans. From the 100 eCommerce companies, more than 80 prefer to use PayU Biz for payments.
| Setup Charges | Start Up Plan: Rs. 4,900 Silver Plan: Rs. 9,900 Gold Plan: Rs. 14,900 Platinum Plan: Rs. 19,900 |
|---|---|
| Annual Maintenance Fees | Rs. 2,400 |
| Supported Credit/Debit Cards | Credit: Amex, Diners, Discover, Master card, Visa. Debit: Over 90 local debit cards. |
| International Cards | Available with Gold and Platinum plans. |
| Multiple Currency Support | 13 currencies including EURO, GDP, USD, and others. |
| PayUBiz Contact Details | Email: contact@payu.in Phone (Sales): 080 42842323 / 01 |
| Customer Support | Available all weekdays |
Highlights
- Equipped with features such as Auto Otp filling, and Magic Retry for better mobile payment experience.
- Multiple payment options, from Netbaking to multi-currency gateway.
- Tested high conversion rates for the swift growth of your business.
- Implementation of smart analytics for traking data.
Top Clients
Bookmyshow, Grofers, Jabong.com, Myntra.com, Ola, Pepperfry, Snapdeal and others.
Mobile Applications: Not Available
9. Zaakpay Payment Gateway Charges
Zaakpay was founded by Upasana Taku and Bipin Preet Singh in 2009. It is backed by the reputed investors, American Express, Bajaj Finance, Cisco Investments, GMO Payment Gateway, MediaTek, Net1, Sequoia Capital, and Tree Line Asia.
| Setup Charges | Startup Plan: Can request a Demo. Enterprise Plan: Contact via email at support@zaakpay.com |
|---|---|
| Annual Maintenance Fees | Startup Plan: Can request a Demo. Enterprise Plan: Contact via email at support@zaakpay.com |
| Supported Credit/Debit Cards | American Express, Diners Club International, Discover, Master card, Rupay, and Visa. |
| International Cards | Supported |
| Multiple Currency Support | Not supported |
| Zaakpay Contact Details | Email: support@zaakpay.com Website: https://zaakpay.com/account/login |
| Customer Support | Available |
Highlights
- Easy one-time payment integration with ample payment options.
- A mobile-friendly gateway designed for SME clients.
- Seamless integration, Smart Analytics, and best conversion rates.
- Additional security with PCI DSS to protect all transaction data.
Top Clients
BlueDart, Dominos, EaseMyTrip, Uber, and Zomato.
Mobile Applications
10. Paytm Payment Gateway Services
Payment gateways earned recognition in India with the launch of Paytm in 2010. Paytm’s above reproach services built trust within the Indian community. It has reached its peak and continues to expand at a fast pace, due to the company’s efforts.
| Setup Charges | Free |
|---|---|
| Annual Maintenance Fees | Free |
| Supported Credit/Debit Cards | Master card, Maestro, Rupay and Visa. |
| International Cards | Available on request. |
| Multiple Currency Support | Available on request. |
| Contact Details | Phone (Existing Customers): 0120-4440440 Contact us Form Link: Paytm Support. |
| Customer Support | Available all weekdays (Verified) |
Highlights
- A comprehensive billing and payments solution, with same-day settlements.
- An Intuitive Interface for better payment experience.
- Secured with PCI-DSS with 128-bit encryption against fraud.
- Instant Account activation without documents and any charges.
Top Clients
Cure.fit, Dominos, Mint, Pizza Hut, Spotify, Samsung, and Uber.
Mobile Applications
11. Razorpay Payment Gateway Services
Razorpay provides first-rate payment services since it was launched in 2013. The company is headquartered at Bengaluru. Thirdwatch, a software company launched in 2016, and Opfin Software Private Limited launched in 2017, are subsidiaries of Razorpay Software Private Limited.
| Setup Charges | Standard Plan: Free |
|---|---|
| Annual Maintenance Fees | Standard Plan: Free |
| Supported Credit/Debit Cards | American Express, BAJAJ, DICL, Maestro, Mastercard, Rupay, Visa. |
| International Cards | All major international cards are supported. |
| Multiple Currency Support | Payments can be made and collected through 100+ currencies including Albanian Lek, Arab Emirates Dirham, Armenian Dram, Argentine Peso, Aruban Florin, Australian Dollar, Barbadian Dollar, Bangladeshi Taka, Bermudian Dollar, Brunei Dollar, Canadian Dollar, Chinese Yuan Renminbi, European Euro, Hong Kong Dollar, Mexican Peso, New Zealand Dollar, Norwegian Krone, Pound Sterling, Russian Ruble, Singapore Dollar, Swedish Krona, United States Dollar, and others. |
| Razorpay Contact Details | Phone: 1800-123-1272 |
| Customer Support | Available on weekdays from 9 am to 6 pm. Enterprise Plan: 24/7 Support |
Highlights
- Globalized payment experience with maximum payment options.
- Effective implementation of features, such as running offers and quick checkout.
- An easy integration process for a wide range of platforms and applications.
- A user-friendly dashboard and interface, to trace analytics.
Top Clients
Breathing room, FreshToHome, Marrow, Quikr.
Mobile Applications
#Frequently Asked Questions – FAQs
1. What is the difference between a Payment Gateway and a Payment Wallet?
The progress in the digital payment industry each day adds more terminologies to the dictionary. Payment gateways are often confused with payment wallets. While they are both used to provide efficiency payment, payment gateways are more complex.
Payment Wallets, also known as electronic wallets or digital wallets are digital applications that allow users to store money. They simplify the payment process, excluding the need for repeated filling of credit/debit card details. Payment wallets are commonplace these days, as they are available for both android and iOS devices.
Online payment gateways, on the other hand, implement transfer through net banking or external payment service providers. Payment gateways act as a medium between the eCommerce and online retailers making payment via the credit or debit cards. Online payment gateways have evolved in a manner that they now allow payments through EMIs, international and domestic cards, digital wallets, etc.
2. How to Integrate Payment Gateway with a Website?
When you visit the official websites of payment gateways, you’ll notice they have a separate web page designated for integration. Once you decide on a certain payment gateway, Web Development company in Mumbai, they’ll be able to assist you. In case you are running a website on CMS, you can find suitable plugins and API provided by the payment gateway.
We have provided integration links for some of the top 10 payment gateways in India below;
- PayU Integration: https://payu.in/developer-guide
- Instamojo Integration: https://www.instamojo.com/payment-gateway-integration/
- PayU Biz Integration: https://payubiz.in/
- MobiKwik Integration: https://pay.mobikwik.com/documentation
- Paytm Integration: https://business.paytm.com/docs
- Razorpay Integration: https://razorpay.com/integrations/
3. What are the types of Payment Gateways?
There are five types of payment gateways. We’ll quickly take a look at each of them.
- Hosted Payment Gateway
- Self-Hosted Payment Gateways
- Non-Hosted Payment Gateways (Integrated Payment Gateway)
- Direct Payment Gateway
- Custom Payment Gateway
This type of gateways uses 3rd party services like PSP (Payment Services Provider) to complete payment/transactions. The user is taken away to the PSP page for payment after the payment details are filled and verified. After verification, payment is made. Once the payment is successful, we come back to the eCommerce website.
Details such as credit/debit card, e-wallet, and customer details are collected by the eCommerce website. These details are forwarded to the payment gateway over a secure URL.
These use HTTP queries services or API. Person’s details are collected and filled during checkout, then processed via either HTTP or API.
These involve payment via local banks. Customers are taken to their bank websites for completing payment. Once the payment is completed, they are taken back to the eCommerce website.
Payments gateways such as Amazon.com’s Amazon Pay custom-built for a particular website are known as custom payment gateways. They are more flexible and can be updated according to the merchant’s requirements.
5. How many Payment gateways are there in India?
There are over 100 payments gateways available in the Indian market. Some of you must have even heard about a few such as Paypal, Zoho Checkout, Braintree, Amazon payments. These apps are in the top 20 payment gateways, but they didn’t make this list of top 10 payment gateways in India for small businesses.
6. Which are the cheapest Payment Gateways in India?
For domestic transactions, Cashfree Payment Gateway offers 1.75% transaction charge, per transaction on digital wallets, MasterCard, Rupay, Maestro, and Visa. For international card payments (MasterCard and Visa), the transaction charges set by Cashfree are high, at 3.5%+ ₹ 7 on each transaction.
We have seen many on the top 10 payment gateways lists that provide merchants with cheaper international transaction rates and 2% on domestic transactions.
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