When the COVID-19 pandemic hit the world, many learned the importance of health insurance. The pandemic completely changed the outlook of insurance agencies and agents for the people. Now, they understand how a little bit of annual investment can help ease their financial burdens in the long run.
Even with the developing awareness, there are still people who require a lot of convincing. An insurance agent’s job can be made a lot easier by fuelling this growing awareness and making their presence known to their desired customers.
We have put together this handy list featuring insurance lead generation tips and strategies to help insurance agents generate leads more smartly.
Creating a dedicated website helps you build a strong digital presence and a space where your customers and clients can reach out to you. Building the website is just a part of this strategy. The aim is to attract people to your lead generation website.
Apart from creating a visually pleasing and feature-rich website, you can also add contact information and forms that help you get email leads or subscribers.
Check out our web design services to learn how we can help you build a lead-generation website.
Add appropriate and relevant forms to your website. Incorporating forms in your insurance lead generation campaign will significantly improve leads. While creating forms, ensure they are simple, easy-to-understand, informative, and helpful to the website visitor. Simple is the key here. Avoid overwhelming your visitors by asking them to fill a huge text box. Instead, consider adding multi-step forms that require them to fill in one detail at a time.
How to improve the forms on your website?
A map can be a game-changer for your digital local presence. It allows people to find your business more quickly. Also, providing visitors with direct access to the business location builds trust. Furthermore, you can also include your business in Google’s business listing, filling out the appropriate fields. So, when a person is looking for an insurance agent or agency near them, your website and business will show up on the list.
We have already mentioned how crucial a landing page is for conversion and lead generation. It directs the website visitors to an intelligently placed Call-To-Action (CTA). In the case of an insurance agency, the CTA could be requesting a consultation or an insurance quote.
These days instant chat services such as chatbots offer clients quick access to the service provider. Most chatbot tools have a basic interface which allows you to collect emails and the name of the person, helping to garner leads.
SEO is the key to unlocking the full potential of your insurance business. SEO will get your business in front of the right target audience, improving your chance of conversion. While other strategies can assuredly help you gain a digital presence, it is SEO that fuels your business to the top results on the search engines.
Listed below are a few SEO techniques that should help you improve your leads:
SEO and content strategy goes hand in hand. However, first, you have to enrich the website with valuable content that offers the visitors relevant and useful information.
For example, a website for insurance agents could include a blog that offers informative content about insurance. It could create a blog post detailing the several types of insurance and supporting data that helps the visitors identify the type of insurance they require.
Since the content helps them learn more about insurance, it is useful to your visitors. Your content strategy should enrich the website with content that solves your audience’s problems and answer their queries.
Need help creating engaging content for your website? Check our content marketing services to know how we can help!
An insurance agent can use most social media platforms to create a targeted lead generation strategy. Platforms such as Facebook and Instagram are highly popular amongst all age groups.
On social media, your business has to set a specific tone that speaks to the target audience. The posts should be informative yet engaging for social media users.
Consider Max Life Insurance’s Instagram post about phishing:
They have used a unique way and style to raise awareness about phishing, which is a serious problem.
Here’s another live example of a creative social media post by another insurance agency, Tata AIA official. They created this Instagram post on the occasion of international yoga day.
Such techniques help establish a presence on social media platforms. Furthermore, these also engage with the users, sharing information or entertaining them. In many cases, informative posts usually convert.
Take a look at the social media marketing services we offer and get in touch if you’d like to work with us.
One of the traditional marketing channels for lead generation, email marketing continues to power the majority of lead generation campaigns across all industries.
An insurance agent can use various email templates and formats to get in touch with prospective customers, offering them incentives such as free webinars, downloadables, a discount code, a free trial period, or free consultation. The composed email should always include important information about the services.
On your insurance website, dedicate a section to the customer reviews and testimonials. Since most of these testimonials share the name of the customers, your visitors can easily verify the authenticity of the website.
The growing digital awareness has given insurance agents an opportunity and several new methods to convince people to share the necessity of insurance. Our insurance lead generation tips and strategies will help you spread awareness and simplify the process, easing your burdens.
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