Our hand-picked list of the latest SEO Statistics features key statistics that emphasise the need for a well-researched and strategically implemented SEO campaign.
The list covers Keyword research statistics, Voice Search statistics, video search statistics, and more.
Key SEO statistics
The Search Engine Optimisation field needs wide monitoring of recent statistics as these data help marketing teams create well-informed decisions. The following list includes the foremost SEO statistics available:
- Organic search Dominance: Organic search generates more than 53% of traffic to websites, which makes SEO one of the most important digital marketing tactics.
- Google’s Market Share: Google currently has more than 91% of the global search engine market share, and therefore, optimising for Google should always be a major priority.
- First Page Matters: First page search results matter as 75% of users stop searching after only viewing the first page results.
- Click-Through Rates (CTR): The #1 spot in Google normally attracts a CTR of 27.6%, while the second result drops to around 15%.
- Mobile-First Indexing: It has become vital for SEO success as over 63% of Google searches come from mobile devices.
- Core Web Vitals & UX: Google prioritises the pages that load fast under three seconds for better user experience and minimises bounce rate by almost 32%.
- Local SEO Impact: A total of 46% of Google searches are looking for local information, which expresses why local SEO needs proper optimisation.
- Content Matters: Long-form content that exceeds 1,500 words receives better rankings, yet quality above all else matters for successful search engine rankings.
Companies that optimise their operations towards these important factors will receive the best outcomes.
Search Engine Trends
Search engines transform year by year because new trends are determined based on users’ behaviour. Below are a few points on how SEO will transform in 2025:
- AI-Driven Understanding: Search engines have gone beyond simple keyword comparisons because they now understand both content context and user intentions. The advanced generation of AI systems handles search queries, which leads to improved results.
- Voice Search Dominance: With the rise of Voice-enabled and smart assistant devices, Natural Language Processing (NLP) improves search engine understanding of any queries. Users enjoy search access through their smart devices integration as technology allows them to explore content from mobile phones, wearable gadgets, and smart home systems.
- Visual Search Expansion: Image-based queries are gaining more attention as users can now use images instead of traditional text inputs through Visual. Users can now experience Augmented Reality (AR) products through real-time visualisations, which help them see products before buying.
- Personalized Search Refinement: Search results are now personalised based on the user’s search history and preferences to deliver more targeted results. Protecting user privacy and data stands as a primary matter that search engines are required to address.
- Zero-Click Search Growth: Featured snippets and knowledge panels are one of the big reasons for reducing user website visits as Google started providing direct answers through search results.
- Advanced Video Search: AI-powered tools automatically index video content based on specific segments as it pinpoints specific moments and enhances searchability.
- Hyper-Local Search: The search engine system of Google gives top priority to real-time local results by focusing on proximity-based relevance to help users find businesses and services immediately.
Keyword Statistics
Around 70.87% of search engine queries with over 10k searches per month have one or two words.
(Source: Ahrefs)
It demonstrates the importance of ranking for one or two words keywords since they received more than 10k searches.
Over 29% of keywords with more than 10,000 searches per month have more than 3 words.
(Source: Ahrefs)
Although not as popular at one-two words keywords, 29% of search queries with more than 3 words still receive 10K searches every month. This tells us that it is essential to cover a wide range of keywords, instead of only focusing on one or two keywords.
50% keywords or search queries have 4+ words.
(Source: WordStream)
Statistics 6, 7, and 8, give us insights into keyword lengths and how they fare on search engines. Long tail keywords with over 4 words make up for 50% of search queries.
Around 8% of keywords entered into search engines are questions.
(Source: Moz)
As we have seen, generally, people simply enter 1-4 words in the google search to find a solution. However, keep in mind that around 8% of all search queries are phrased as questions. So, it is necessary to optimise your website for such keywords as well.
16-20% of google search queries are new and have never been requested before.
(Source: Internet Live Stats)
Although high-volume keywords are quite popular, everyday google discovers new queries, giving website owners and publishers the opportunity to easily rank for these low-competition fresh new keywords.
You’ve Finally Found the Right SEO Agency!
Capsicum has the SEO solutions you’ve been searching for. Don’t let another day go by where your competitors are looking down on you! It’s time to be discovered!
Get Started NowContent Marketing Statistics
Around 47% of consumers go through 3-5 content pieces before they engage with the sales rep.
(Source: Demand Gen Report)
Generally, when people are researching a product or service online. They compare at least 3-5 content pieces before reaching out to the sales rep so that they can purchase a product or service.
Around 61% of large scale companies outsource content marketing.
(Source: Content Marketing Institute)
The popularity of content continues to grow, demanding the same from companies with business websites interested in receiving new queries or selling products. Such needs make large-scale companies seek out content marketing services that work in collaboration with SEO services such as SEO Audit Services.
In 2021, around 82% of marketers used Content Marketing.
(Source: HubSpot)
Digital Marketers have realised the value of content and have cleverly chosen to improve their website’s authority with valuable content.
The average content length for the top 10 Google search engine results is 1,447 words.
(Source: Backlinko)
Although Google claims that content length does not matter, the top google search results have an average content of 1,447 words. This data backs the importance of long-form content.
The average article length for the top google search results is 2,416 words.
(Source: serpIQ)
While typical articles are long-form content, the top-ranking results give us the average word count for articles as 2,416 words. This is a content statistic that creators should remember while writing a new article.
Backlink Statistics (Off-Page SEO Statistics)
On google search, websites with more backlinks generally get more organic traffic.
(Source: Ahrefs)
Search engines prefer websites with high-quality backlinks. Websites that have higher backlinks typically rank higher on the SERP, ensuring the results receive more clicks and therefore gain more organic traffic.
The top search results on Google have 3.8 times more backlinks compared to low-ranking results.
(Source: Backlinko)
As we have seen, ranking in the top results ensures the content acquires more backlinks.
Longer content, especially longer articles, receive 77% more backlinks compared to shorter content.
(Source: Backlinko)
We have already established that while shorter content has its place, lengthy articles do a lot better on search engines, which is why they also receive 77% more backlinks.
The average cost of publishing a paid guest post is 77.80 USD, and the average cost of buying a link is 361.44 USD.
(Source: Ahrefs)
Publishing in-depth and authoritative content typically helps acquire backlinks for free, but it can be a continuous and lengthy process. So, some digital marketers choose to pay websites with high domain authority to publish their guest posts or buy a link. Guest post is an SEO technique used to acquire quality backlinks.
The number one ranking page on a search engine receives an extra 5% to 14.5% dofollow links from new websites every month.
(Source: Ahrefs)
The first organic search results for any keyword receive additional dofollow links from new websites every month. Dofollow links allow websites to share authority, telling google that the website is well-referenced.
Local SEO Statistics
These Local SEO statistics stand out independently from essential SEO statistics because they do not duplicate any key statistics.
- High Purchase Intent
- A 78% local-based mobile searches end up making an offline purchase at physical stores within the next 24 hours.
- Google Business Profile Engagement
- Organisations that include pictures in their local business listings receive 42% more direction requests and attract 35% more clicks.
- Immediate Action from Local Searches
- 88% of users who search through mobile for local businesses end up calling and visiting the business within a day.
- First Page Visibility Matters
- 92% of users go for the businesses or websites that appear on the very first page.
- Growing Demand for Real-Time Information
- Users conduct “Open now near me” searches 400% more frequently because they want instant results.
- Online Presence Over Traditional Discovery
- 97% of users acquire more information through digital platforms rather than in-person communication or traditional channels with recognition.
- Missed Opportunities for Local Businesses
- While 46% of Google searches contain a local intent, approximately 56% of businesses have established their Google Business Profile and others miss the opportunity.
- Online Reviews Influence Decisions
- 63.6% of customers make their choices about local businesses equally based on online review trust as personal recommendations.
- Local Searches Drive Store Visits
- Research shows that when people conduct mobile-based local searches, they go to see the business physically within a week.
- Location-Based Keywords Improve Rankings
- Website content that includes location keywords produces a 25% or higher improvement in local search engine rankings.
Video SEO Statistics
Videos have surpassed blogs and infographics, becoming the number one media format ideal for building a solid content strategy.
(Source: HubSpot)
The growing popularity of videos, both short and long, paired with the audience’s need for new content, offers marketers and businesses a great opportunity to increase brand exposure, gain more followers, and increase revenue.
49% of marketers believe that incorporating video in their marketing strategy speeds up revenue.
(Source: WordStream)
This statistic further supports the idea that publishing video content boosts a business’s revenue.
About 68.2% of the first page results on YouTube are HD videos.
(Source: Backlinko)
The top video search results generally are of superior quality. This SEO stat offers guidelines for video creators, stressing the need for clear and high-quality HD videos.
Everyday people consume over 1 billion hours of video content on YouTube.
(Source: YouTube)
YouTube offers tremendous potential for aspiring video influencers who can churn regular content. People all over the world consume 1 billion hours of video content, ensuring that your videos get views.
Pages with videos see a 157% increase in organic search traffic.
(Source: Search Engine People)
Dynamic and engaging websites with videos tend to rank higher on the organic search results. These statistics shed light on how videos can boost your organic traffic along with your revenue.
Mobile SEO Statistics
Mobile phone users contribute 52.2% of website traffic across the world.
(Source: Statista)
Optimising a business website for mobile ensures that your website is accessible and available to a high number of people using mobile phones to surf the internet.
Around 51% of mobile users have found a new product, company, or service while using google search on a smartphone.
(Source: Think With Google)
Businesses with a poorly designed mobile website will miss out on the 51% of users who could have reached their website to perform an action such as purchasing a product, finding out about their brand, or more.
While the number 1 result on the desktop gets 19.3 clicks, the number 1 result on mobile gets 27.7 clicks.
(Source: SEO Clarity)
Although desktop searches receive a fair amount of clicks, the results on mobiles get significantly more clicks. Businesses that don’t optimise their websites stand to lose those clicks and the resulting traffic.
Around 53% of visitors leave a website if it takes longer than 3 seconds to load.
(Source: Intergrowth)
Visitors rarely stick around if a website takes more than 3 seconds to load. Optimising a website for mobile includes making sure that it loads quickly.
57% of consumers state that they would never recommend a business that has a poorly designed mobile website.
(Source: socPub)
Poorly designed mobile websites make it harder for visitors to find what they need. Such websites rarely receive good recommendations.
Our Web Design Statistics will shed some more light on the necessity of creating a mobile-friendly website.
Voice Search Statistics
Based on Brian Dean’s finding, around 40.7% of voice search answers are fetched from featured snippets.
(Source: Backlinko)
Featured snippets offer users a quick answer to their queries without the need to visit a website. Optimising your website for featured snippets may also help it rank on voice search.
Compared to text search queries, voice searches are three times more likely to be local searches.
(Source: Search Engine Watch)
Users performing local searches are more likely to use voice searches compared to local searches.
Authoritative websites with high link authority rank higher on voice search.
(Source: Backlinko)
Similar to most google searches, websites with high authority rank higher on voice searches. Publishing authentic and authoritative content goes a long way in improving a website’s authority.
It takes 4.6 seconds to load voice search results, which is 52% faster than the average page load time.
(Source: Backlinko)
Surprisingly, voice search results load quicker than an average page.
The average Google voice search result gets 1,199 Facebook shares and 44 Tweets.
(Source: Backlinko)
Content that does well on social media usually ranks higher on voice search. This SEO statistic should influence people to create shareable content.
Want to Skyrocket Your Online Presence? Connect Now!
Call Us Now on +91 98330 94626 or WhatsApp Us or send us an email to hello [at] capsicum [dot] in to discuss your project further!
- 45+ Strong Member Team.
- 650+ Clients Served Globally.
- 12+ Years of Experience.
- 23+ Int’l Countries Served.
B2B SEO Statistics
Around 90% of B2B buyers use search engines to research potential purchases.
(Source: Google)
Similar to B2C customers, Businesses also use search engines to research products and services they intend to buy.
An average B2B Buyer performs around 12 different online searches before engaging with a website.
(Source: Google)
Unlike B2C buyers that typically engage with the top results, a B2B buyer performs around 12 searches before engaging with a website. So, even if your website doesn’t rank in the top 3, your products and services have a fair chance of attracting B2B buyers.
52% of B2B buyers claim they are more likely to purchase from a business after they have read the content published by the business.
(Source: MarketingCharts)
This is one of the reasons why businesses have turned to content marketing. Visitors judge business credibility through the content published on its website. Upon establishing the authenticity of the website, these B2B buyers engage with the business to purchase their products or services.
62% of B2B marketers keep up with the SEO algorithm updates since these updates are important to them.
(Source: Content Marketing Institute)
Keeping up with the SEO algorithm update offers marketers insights into how google evaluates their content and website. This information helps marketers improve their websites, offering only the best to their visitors and customers.
68% of B2B marketers could redirect their mid-level marketing budget to an outsourced SEO agency.
(Source: Ahrefs)
Outsourcing SEO is smarter than sticking with a mid-level marketing budget that doesn’t improve your website’s ranking. It is better to procure expert SEO services instead of wasting time and efforts on a mid-level marketing campaign.
+1 888 645 1555