Wondering why Search Engine Optimization (SEO) has become so popular. The answer is simple: all digital businesses want the same thing: Ranking on the first page of search engine results. This is extremely important because only 1% of users click on the second page of the results page. We know it isn’t easy to believe.
We know that SEO helps generate more sales and improve ranking. Still, what do enterprises with complex websites, thousands of web pages, and keywords do when they successfully implement SEO? They must get started with enterprise SEO.
Today, we will discuss what enterprise SEO is, how it differs from traditional SEO, and the current trends in enterprise SEO. Without further ado, let’s get started!
What is Enterprise SEO?
Enterprise SEO is a strategy for larger businesses. When we talk about large businesses, it does not mean their turnover. Instead, it means the vast number of pages on a website. These pages can run into hundreds or thousands and need much work.
For example, Amazon has over 10,000 pages and ranks in the top spot. With constant optimization, continuous SEO management, content strategy, researching keywords, etc, enterprise SEO is the best practice. Similarly, if you are looking for enterprise SEO in Mumbai for yourself, we can help optimize your website and rank higher on the search engines .
Enterprise SEO is different from regular SEO practices. These differences are as follows:
1. Scale: Enterprise websites have thousands of pages. Strong strategies and autotools are needed to manage and optimize this content.
2. Complexity: Enterprise websites differ based on audience, region, and language. Therefore, SEO strategies for enterprises should be according to these conditions.
3. Competition: Large companies operate in larger competition. To rank higher in these sectors, one must understand search algorithms and analyze the competitors well.
Which Companies Require Enterprise SEO Services?
Large eCommerce websites with over 10,000 pages
Example: Amazon.com
Amazon has 10,10,00,000 pages indexed in Google search.
Large businesses with franchises in multiple locations
Example: McDonald’s
McDonald’s is one franchise that has reached all corners of the world.
Image Source: Wiki
Fortune 500 companies
Example: 2022’s leading Fortune 500 company, Walmart
Walmart has 30,000,000 pages indexed in Google search.
Why Enterprise SEO?
We have given you three examples of leading enterprises with thousands, if not millions of web pages. To optimise these pages, the traditional SEO approach will not be enough. That’s where Enterprise SEO comes in. It builds on the traditional SEO creating a solid campaign that would enclose its large number of web pages.
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Get Started NowContent Strategy
Let’s consider a user-generated content website: Wikipedia. It is an enterprise-level content-sharing platform, wherein website visitors rely on the information updated by users.
Informative websites such as Wikipedia grow continuously and require constant moderation. Wikipedia ensures that the community updates unbiased information about every topic.
Similarly, consider Walmart’s custom cake service page
Take a look at the content on this page alone. It is precise, informative, and cleanly represented. Walmart likely has to create hundreds of such pages dedicated to specific services and events. In order to create such content, they need a team of graphic designers and content/copywriters and content/copywriters to enrich their page. So, their SEO agency will have to factor in all these constraints before building an Enterprise SEO Campaign.
Interlinking Strategy
Content is one aspect of the SEO enterprise. You also need to consider other SEO factors such as internal linking. For small-scale or medium-level businesses having 10-100 web pages, the SEO team can easily interlink content. However, websites that have a higher number of web pages require a different approach, specifically, a structured website that ensures all web pages are interlinked naturally.
Dealing With the Enterprise Hierarchy
Typically, in traditional SEO, the companies heavily rely on their SEO agency to make important decisions regarding the site’s digital reputation. Even then, the SEO agency has to closely work with the client, deliver them timely reports, consult them about changes that will affect the entire website, and get approval for the said changes. It takes less time, and SEO experts face fewer challenges.
In contrast, working on Enterprise SEO can be very challenging. Even the small changes have to go-through appropriate or top-level people assigned to the task.
For instance, suppose an editor partnering with an SEO team notices a certain flaw within the content and informs the developer to correct the error. The developers may not have permission to make those changes. The developer will then have to speak with his superiors, someone higher up the hierarchy, who is allowed to make such a decision. This process will be more time-consuming if the superior isn’t available. Meanwhile, the error will continue to exist.
Enterprises have an Headstart
A free backlink check for amazon.com on Ubersuggest Backlink Checker leads to the following results:
One can easily notice the high number of domains referring to the conglomerate eCommerce platform. The high domain authority of 96 combined with over 6 billion backlinks puts Amazon.com far ahead of the other eCommerce enterprises.
Amazon already ranks in the top search results for relevant keywords. While there is always a scope for improvement, it won’t take a lot to get it to the top for a particular search query.
On the other hand, a startup or even mid-scale company has to put forth a lot of effort to achieve even a fraction of these results.
Since enterprise SEO is done on a large scale, SEO agencies use SEO audits to obtain data, monitor their campaigns, and generate detailed reports. This audit helps improve the brand’s position on the search engines.
Enterprise SEO Trends
1. Rising Need For Updating And Refreshing Existing Content
In the current digital landscape, set-it-and-forget-it models will no longer work.
Refreshing old content is not just about ensuring the latest information; it is about improving and optimizing the content based on new data, user feedback, and changing search engine algorithms. For your company, it means revisiting your blog posts, articles, and even web pages to update your statistics, incorporate new statistics, and refine SEO elements like keywords and meta tags.
This approach signals search engines that your content is active and regularly updated. This can positively impact your search rankings. Plus, it offers an opportunity to deepen your engagement with your audience by providing updated and comprehensive information.
2. AI Changing How We Interact with Search Engines
One of the biggest changes to SEO in 2024 is what Google is doing with its new AI-enhanced search feature, the Search Generative Experience (SGE). This shift towards SGE requires a basic change in SEO strategies. Companies must move beyond traditional keyword research and instead focus on the wider meaning of a search query or phrase.
So, what does this mean for businesses? Every page on your site should have valuable and concise information. This goes beyond keyword placement. Your content should define and explain your key terms, much like how well-optimized pages use keywords in their headings and opening paragraphs. This approach aligns with SGE’s preference for well-organized text blocks and bulleted lists, ranking your page higher.
3. Zero Click Searches Are On The Rise
With Google SGE giving people the answers they need right on the SERP, fewer people click through to find answers, resulting in a hefty rise in zero-click searches.
A zero-click search happens when the user performs a search but doesn’t click on any links. Companies must invest in high-quality, in-depth content that signals expertise, authority, and trust to Google to stand out in the search results. An SEO service company can help you target the places you might be lacking and help you reassess, fill any gaps, and stay on top of SERP.
4. New Search Behaviors
The role of consumer behavior patterns changes constantly depending on technological advancements and the market. Enterprise SEO is essential for companies to develop a data-driven approach to study user behavior and understand their actions and why.
By using these, businesses can identify the “whys” behind the user search query. With this knowledge, companies can alter and optimize their content according to specific requirements. Aligning the SEO strategy for enterprises with user intent allows companies to make their content more effective and enjoyable for users.
How to Find the Right Enterprise SEO Solution?
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Innovation and Upgrades
As the Google search algorithm grows, it affects the search engine results by refining them for relevancy. So, your team will have to work with an Enterprise SEO solution that incorporates these changing aspects into their product, releasing updates whenever necessary. Also, consider the technology used to build the platforms. Some SEO platforms are powered by AI, allowing enterprises an edge over their competitors.
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High Availability
Enterprise SEO solutions depend vastly on advanced technologies. To open the application, users have to use an internet browser. There are very few downloadable SEO software. The downloadable SEO tools require constant updates. SEO Spider Tool is a prime example of a downloadable website crawler.
However, users who sign up for website SEO platforms such as SemRush need a decent internet connection. Before investing in such platforms ensure that it offers at least 99.99% uptime. Ahrefs is another enterprise SEO platform with high availability.
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Project and Workflow Management Resources
Enterprise-level organisations have large websites with thousands and millions of web pages. Manually sorting through all the web pages is near impossible. So, you need to find Enterprise SEO solutions that have project and workflow management resources. It should have basic features such as allocating and managing tasks for all team members.
The SEO agencies handling a brand’s Enterprise SEO usually determine and recommend the SEO solution that aligns with the business’s goals.
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Final Thoughts
An enterprise SEO strategy can help large companies rank higher on search engines and acquire more organic traffic. However, getting results from this approach takes time, effort, and expert guidance. Therefore, any company considering adopting an enterprise SEO strategy should consider working with an agency with the expertise and resources to execute the plan successfully.
If you are searching for an SEO agency in Mumbai that will help optimize your SEO and increase your ranking, then your search ends here with Capsicum Mediaworks. Let me know in the comments below if you have any additional questions.
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